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Attendees at the 2012 GeekWire Summit (Photo by Karen Ducey.)

GeekWire Summit 
Thursday, September 12th
9:30 a.m. – 5:30 p.m.
Sheraton Seattle, Downtown Seattle

Where can you hear from a top Silicon Valley venture capitalist, the leader of Microsoft’s Halo business, HBO’s top technology executive, the former Nordstrom.com president, a visionary photographer who’s making his mark in online education, and an Amazon veteran aiming to upend traditional retail with the help of robots?

It’s the GeekWire Summit, our biggest event of the year, coming up on Sept. 12 in downtown Seattle. And that’s just part of what we have in store.

The GeekWire Summit is the premier technology conference in the Pacific Northwest. Organized and curated by GeekWire’s John Cook and Todd Bishop, this event brings together engineers, entrepreneurs and business leaders from around the region and the country for conversations and insights at the intersection of business and technology, reflecting GeekWire’s mission to inform, empower and unite the region’s technology community.

Tickets are available here. Continue reading below for highlights from the agenda for this one-of-a-kind conference.

Newly added to the GeekWire Summit agenda is Bill Gurley, known as one of “technology’s top dealmakers” as a general partner at the Benchmark venture capital firm. Gurley, a Zillow board member, will join technology vet Rich Barton, the Expedia and Zillow co-founder, for an on-stage conversation about key trends to watch in technology, investing, startups and more.

We’re also pleased to welcome Bonnie Ross, who oversees the blockbuster Halo business as the general manager of Microsoft’s 343 Industries. Ross will be one of the participants in a panel on the future of video games, moderated by game industry veteran and adviser Ed Fries.

A panel on the future of retail — featuring veterans of Amazon, Starbucks and Nordstrom — will examine the changing nature of e-commerce and the increasing crossover between the physical and digital worlds. Panelists include Jane Park, the CEO of cosmetics e-commerce startup Julep; Dr. Nadia Shouraboura, the CEO of robot-powered apparel startup Hointer; and Michael Smith, the CEO of organic food delivery service Full Circle Farms, and former president of Nordstrom.com

HBO’s Otto Berkes, the Microsoft Xbox and tablet computing veteran who is now the chief technology officer of HBO, will share his insights into the evolving world of digital media and devices. HBO is one of many companies that have opened engineering offices in the Seattle region, giving Berkes an additional perspective on the technology climate.

Chase Jarvis, the visionary photographer, director, and fine artist who founded fast-growing online education startup creativeLive, will offer his perspective on the evolving world of digital media and online education.

And a capstone panel on the future of innovation — one of the most popular sessions at last year’s event — will feature industry vets including Jeremy Jaech (of Aldus and Visio fame) who has returned to the startup world as the CEO of home sensor startup SNUPI Technologies, a UW spin-out.

Related events: This year, we’re also starting the festivities early with a pre-event happy hour reception for Summit attendees, sponsors and speakers, hosted at the headquarters of Zillow (1301 Second Avenue, Floor 31) from 5:30 to 7:30 p.m. the evening of Sept. 11. And don’t forget to stick around for the after party starting at 6 p.m. following the Summit on Sept. 12, on the Rainer Square roof park (directly across the street from the 5th Avenue Theater — follow the exterior steps up past the Rock Bottom Brewery to enter the patio area) hosted by Avalara.

Speakers

Eric Anderson
Eric Anderson
Intentional Software, Space Adventures and Planetary Resources
Rich Barton
Rich Barton
Zillow Co-founder and former Expedia CEO
Otto Berkes
Otto Berkes
HBO CTO
David Edery
David Edery
CEO of Spry Fox
Vern Fotheringham
Vern Fotheringham
CEO of Kymeta
Mike Fridgen
Mike Fridgen
General manager of seller insights at eBay and former CEO of Decide.com
Ed Fries
Ed Fries
Game industry adviser, investor and entrepreneur, and former Microsoft Game Studios chief
Bill Gurley
Bill Gurley
General Partner at Benchmark
Blake Irving
Blake Irving
GoDaddy CEO
Jeremy Jaech
Jeremy Jaech
CEO of SNUPI Technologies, co-founder Visio & Aldus
Chase Jarvis
Chase Jarvis
Co-founder of creativeLIVE and CEO of Best Camera
Peter Lee
Peter Lee
Corporate Vice President, Head of Microsoft Research
Jane Park
Jane Park
Julep CEO and former director of New Ventures at Starbucks
Hadi Partovi
Hadi Partovi
Co- founder of Code.org
Bonnie Ross
Bonnie Ross
General Manager of Microsoft's 343 Industries
Dr. Nadia Shouraboura
Dr. Nadia Shouraboura
CEO of Hointer and former Amazon.com Vice President
Michael Smith
Michael Smith
CEO of Full Circle Farms and former president of Nordstrom.com
Brad Stone
Brad Stone
Bloomberg Businessweek senior writer. Author of The Everything Store: Jeff Bezos and the Age of Amazon
Glenn Walcott
Glenn Walcott
President of DoubleDown Interactive
Eric Anderson
Eric Anderson
Intentional Software, Space Adventures and Planetary Resources
An aerospace and software engineer by training, Eric C. Anderson is a successful technology entrepreneur, CEO and angel investor. He has been widely credited with creating and developing the business of, and global market for, orbital human spaceflight. Eric’s portfolio of technology companies includes Intentional Software Corporation, where he serves as CEO; and Planetary Resources, Space Adventures, Planetary Power, and his Planetary Holdings investment group, where he serves as chairman. These companies take on challenges such as automating human knowledge and revolutionizing software development, expanding the planet’s resource base to include the asteroids, commercializing human spaceflight, and bringing practical renewable energy to the marketplace. Eric’s philanthropic interests lie in education and global security. He serves as co-founder of the Planetary Security Foundation, chairman emeritus of the Commercial Spaceflight Federation, and as a trustee of the X Prize Foundation. Eric has been a member of the Young Presidents’ Organization and was chosen by the World Economic Forum to become a member of the Forum of Young Global Leaders. He received SmartCEO Magazine’s “CEO of the Year” award, and won the Ernst & Young “Entrepreneur of the Year” award. Eric graduated from University of Virginia magna cum laude and lives in Bellevue, WA.
Rich Barton
Rich Barton
Zillow Co-founder and former Expedia CEO
Rich Barton is the co-founder and chairman of Zillow, a leading online real estate company with more than 61 million monthly visitors. Prior to Zillow, he founded Expedia within Microsoft, and served as the company's president and CEO until 2003. He's an active angel investor and venture partner at Benchmark Capital, and serves on the boards of Netflix, Avvo, RealSelf, Glassdoor and Nextdoor.
Otto Berkes
Otto Berkes
HBO CTO
Otto Berkes is the Executive Vice President and Chief Technology Officer of HBO, responsible for its company-wide technology efforts — including the digital Products group building consumer products and services such as HBO GO and HBO.com, the Media Production Operations group responsible for end-to-end content production, origination, and delivery. One of the founders of the Xbox at Microsoft, Otto also led Microsoft's Ultra Mobile PC initiative, an early entrant in tablet computing.
David Edery
David Edery
CEO of Spry Fox
David Edery is the CEO of Spry Fox, a game development studio focused on making the world a happier place. Spry Fox has developed several hit games including Steambirds, Triple Town, and Realm of the Mad God. David is also the co-author of Changing the Game: How Video Games are Transforming the Future of Business – a review of the ways that games are helping companies to connect with customers, to attract, train, and motivate employees, and to boost their productivity. David received an MBA from the MIT Sloan School of Management.
Vern Fotheringham
Vern Fotheringham
CEO of Kymeta
Technology Veteran Vern Fotheringham is the CEO of Kymeta, a Bill Gates-funded satellite communications company using metamaterials to transform the way broadband Internet is delivered around the world. Fotheringham has been a serial entrepreneur in the broadband wireless and satellite communications industry for over 25 years. He has created and built numerous successful ventures and contributed to large scale projects for major service providers, system vendors and software solution suppliers. He has also been a public policy and regulatory advocate for new telecommunications service rules and standards, and an inventor and creator of now globally adopted standards, innovative new products and services.
Mike Fridgen
Mike Fridgen
General manager of seller insights at eBay and former CEO of Decide.com
Mike Fridgen is general manager of seller insights at eBay. He previously served as CEO of Decide.com, acquired by eBay in September 2013. Before that, he was part of the executive team at Farecast, the online travel search site acquired by Microsoft in 2008.
Ed Fries
Ed Fries
Game industry adviser, investor and entrepreneur, and former Microsoft Game Studios chief
Ed Fries created his first video games for the Atari 800 in the early 1980s. He joined Microsoft in 1986, and spent the next ten years as one of the early developers of Excel and Word. He left the Office team to pursue his passion for interactive entertainment and created Microsoft Game Studios. Over the next eight years he grew the team from 50 people to over 1200, published more than 100 games including more than a dozen million+ sellers, co-founded the Xbox project, and made Microsoft one of the leaders in the video game business. In 2004, Ed retired from his Microsoft Vice President job to continue his work in the video game business as board member, advisor and consultant to a broad range of publishers, independent game developers, and media companies. In 2007 Ed launched his own startup, FigurePrints, an innovative company that uses 3D color printing technology to bring video game characters to life. In the summer of 2010 Ed released “Halo 2600”, a “demake” of the Halo video game series for the Atari 2600.
Bill Gurley
Bill Gurley
General Partner at Benchmark
Bill Gurley is a general partner at Silicon Valley venture capital capital firm Benchmark. Described as one of "technology's top deal makers," Gurley sits on the boards of OpenTable, Uber, DogVacay, Scale Computing, Linden Lab, Sailthru, Brighter, Nextdoor, Grubhub and Zillow. Known for his insightful blog, "Above the Crowd," Gurley writes about the evolution and economics of high-tech businesses. A native of Dickinson, Texas and a former basketball player at The University of Florida, Gurley started his career as an engineer for Compaq Computers.
Blake Irving
Blake Irving
GoDaddy CEO
Blake Irving is the CEO of GoDaddy, leading a transformation of the domain registrar into a broader Internet services company. Irving most recently served as Chief Product Officer at Yahoo! Incorporated, where he developed and rolled out the unified product vision and strategy – growing the company to nearly one billion active PC and mobile users. Prior to Yahoo, he spent 15 years at Microsoft, serving in various senior roles, most recently as Corporate Vice President of the Windows Live Platform.
Jeremy Jaech
Jeremy Jaech
CEO of SNUPI Technologies, co-founder Visio & Aldus
Jeremy Jaech is a serial entrepreneur and software pioneer who currently serves as CEO of SNUPI Technologies, a home sensor network and services company. He previously co-founded Visio — sold to Microsoft for $1.3 billion — and Aldus — the innovator creator of PageMaker. Jaech holds a Masters degree in computer science and a Bachelor's degree in mathematics from the University of Washington, where he sits on the Board of Regents.
Chase Jarvis
Chase Jarvis
Co-founder of creativeLIVE and CEO of Best Camera
Chase Jarvis is founder and chairman of creativeLive, a cutting-edge online education startup whose interactive social platform provides worldwide access to top experts and educators through in-depth, live online seminars. Jarvis is a visionary photographer, director, and fine artist with an ambition to break down the barriers between new- and traditional media, fine- and commercial art.
Peter Lee
Peter Lee
Corporate Vice President, Head of Microsoft Research
As Corporate Vice President and Head of Microsoft Research, Dr. Peter Lee oversees worldwide operations for Microsoft Research, an organization encompassing more than 1100 scientists and engineers across 13 labs worldwide. Under Lee’s leadership, Microsoft Research conducts both basic and applied research across disciplines that include algorithms and theory; human-computer interaction; machine learning; multimedia and graphics; search; security; social computing; and systems, architecture, mobility and networking.
Jane Park
Jane Park
Julep CEO and former director of New Ventures at Starbucks
Jane Park is founder and CEO of Julep, one of the fastest growing beauty brands in the country thanks to its unique blend of e-commerce and bricks-and-mortar retail — supported by a powerful social media strategy, and backed by investors including Andreessen Horowitz. The former director of new ventures at Starbucks, she was also a strategy consultant for the Boston Consulting Group.
Hadi Partovi
Hadi Partovi
Co- founder of Code.org
Hadi Partovi is an entrepreneur, investor, and co-founder of Code.org, an education non-profit dedicated to growing computer science education. A graduate of Harvard University, Hadi began his career during the browser wars in the 1990s, when he was Microsoft’s Group Program Manager for Internet Explorer, later moving on to serve as General Manager of MSN.com. As an entrepreneur, he was on the founding teams of Tellme (acquired by Microsoft) and iLike (acquired by MySpace). As an angel investor and startup advisor, his portfolio includes Facebook, Zappos, Dropbox, Airbnb, OPOWER, Flixster, Bluekai, TASER, and many others.
Bonnie Ross
Bonnie Ross
General Manager of Microsoft's 343 Industries
Meet Master Chief's boss. Bonnie Ross leads Microsoft's Halo business as the general manager of 343 Industries, the studio that oversees one of the most popular franchises in the history of video games. Halo has made a successful transition from traditional console game to online multi-player and now to mobile devices and beyond. From this unique vantage point, Ross will share insights into the evolution and future of the video game industry.
Dr. Nadia Shouraboura
Dr. Nadia Shouraboura
CEO of Hointer and former Amazon.com Vice President
Dr. Nadia Shouraboura is the CEO of Hointer, a pioneer in the emerging area of robot-powered retail. Born in Soviet Russia, Shouraboura received a PhD in mathematics from Princeton, before moving on to work at Mobilocity and Exelon. She joined Amazon.com in 2004, serving as technology vice president of worldwide operations where she oversaw the software development used in the company's supply chain and fulfillment centers. Hointer operates two retail stores in the Seattle area, using robots to deliver jeans to shoppers who select styles and sizes via their smartphones.
Michael Smith
Michael Smith
CEO of Full Circle Farms and former president of Nordstrom.com
Michael Smith is an online retail veteran who previously served as president of Lands' End, Nordstrom.com, Classmates.com and Avelle. He was recently named CEO of Full Circle Farms, a leading organic farm and food delivery company on the West Coast. A graduate of the University of Wisconsin, he also sits on the board of REI.
Brad Stone
Brad Stone
Bloomberg Businessweek senior writer. Author of The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone is a senior writer at Bloomberg Businessweek, based in San Francisco. A veteran journalist, Stone has covered the technology industry since 1995, most recently writing cover stories for Bloomberg Businessweek on Apple, Amazon, Facebook, Google and Twitter. He's also the author of the upcoming book: The Everything Store: Jeff Bezos and the Age of Amazon, set to be released on October 15th. Stone previously worked as a technology correspondent for The New York Times and Newsweek.
Glenn Walcott
Glenn Walcott
President of DoubleDown Interactive
Glenn Walcott is president of Double Down Interactive, a social and mobile game company that was acquired by IGT for $500 million in January 2012. The Seattle maker of casino-style games had grown to more than 200 employees and over $200 million in annual revenue. Prior to Double Down, Glenn was the CFO at casual games maker Big Fish Games. He's also held senior finance roles at LOUD Technologies and Blue Nile.
TimeTopic
Sept. 11, 5:30 p.m.
Pre-event networking reception

Hosted by Zillow, this reception will take place at 1301 Second Avenue, Floor 31, Seattle, WA 98101. (SOLD OUT!)

Sept. 12, 8:30 AM
Registration opens
8:45 — 9:20 AM
Light breakfast, sponsored by First Tech Credit Union. Networking and seating.
9:20 — 9:30 AM
Welcome & Introduction
9:30 — 10 AM
Q&A with HBO CTO Otto Berkes

HBO’s Chief Technology Officer on the future of media, movies, television, tablets and maybe even a “Game of Thrones” spoiler.

 

10:00 — 10:50 AM
Future of Shopping and E-commerce

 How will we shop in the next 3-5 years? Robot-powered stores, rapid delivery, augmented reality and more. What’s next as e-commerce and traditional retail collide.

  • Michael Smith, CEO of Full Circle Farms
  • Nadia Shouraboura, CEO of Hointer
  • Jane Park, CEO of Julep
  • NEW: Mike Fridgen: GM of seller insights at eBay and former CEO of Decide.com
  • Moderated by Brad Stone, Bloomberg Businessweek senior writer

 

10:50 — 11:05 AM
Morning Break: Coffee and Networking
11:05 AM — 12:00 PM
Rich Barton and Bill Gurley Unplugged

Zillow co-founder and former Expedia CEO Rich Barton and venture capitalist Bill Gurley, a partner at Benchmark, talk about investing, startups, consumer Internet, innovation and trends in technology.

 

12:00 — 1:00 PM
Lunch, Presented by Filter
1:00 — 1:50 PM
Future of Video Games

Free-to-play, mobile gaming, tablets, smartphones, multi-screen experiences and app-purchasing have arrived. So what’s next? What to expect in this key technology sector.

  • Bonnie Ross, general manager of Microsoft’s 343 Industries, maker of Halo.
  • Glenn Walcott, president of social casino game maker DoubleDown Interactive
  • David Edery, CEO of game development studio Spry Fox.
  • Moderated by Ed Fries, industry veteran and longtime game industry adviser.
1:50 — 2:30 PM
Future of Creativity

Acclaimed photographer and fine artist Chase Jarvis, co-founder of online education startup creativeLIVE, interviewed by GeekWire columnist Monica Guzman.

2:30 — 2:45 PM
Afternoon Break, sponsored by Cobalt: Coffee and Networking
2:45 — 3:15 PM
GoDaddy CEO Blake Irving

Fireside chat with technology veteran Blake Irving, the new CEO of GoDaddy.com, on the transformation of Internet services and online business, and the direction of the tech industry.

3:15 — 3:30 PM
Hadi Partovi

Entrepreneur and investor Hadi Partovi of Code.org on the biggest challenge facing the computer science field, and how we can solve it.

3:30 — 3:45 PM
The Next Gen: Presentations from StudentRND

A glimpse of the future: Special presentation by two top teams from the StudentRND technology incubator: Helpful Machines and SeaPerch Bellevue.

3:45 — 4:30 PM
What's Next: The Future of Innovation

Commercial space, augmented reality, human-computer interfaces, big data, wearables and more. In this capstone panel, we bring together four longtime executives and technologists to share their insights into the trends to watch over the next 10 years.

  • Aldus and Visio veteran Jeremy Jaech, CEO of the SNUPI wireless technology startup
  • Eric Anderson, CEO of Intentional Software and chairman of Planetary Resources and Space Adventures
  • Peter Lee, worldwide leader of Microsoft Research and noted computer scientist
  • Wireless veteran Vern Fotheringham, CEO of the Bill Gates-backed Kymeta satellite broadband startup
4:30 — 5 PM
Closing Session, Final Remarks
5 — 6:30 PM
Reception in Sheraton Seattle foyer
6:00 — 9 PM
Official GeekWire Summit after-party

Sponsored by Avalara. Rooftop Deck at Rainier Square Roof Park (1333 5th Ave) across from Fifth Avenue Theater. Follow the exterior steps up past the Rock Bottom Brewery to enter the patio area. Open to all GeekWire Summit attendees.

The GeekWire Summit, Sept. 12 in downtown Seattle is the premier technology conference in the Pacific Northwest — bringing together engineers, entrepreneurs and business leaders for a conversation about the future of business and technology. Now in its second year, this year’s full-day Summit will draw hundreds of attendees and speakers from a variety of industries. Grab your tickets below, and check out initial highlights from the agenda.