It was really nice to be back. The GeekWire Summit returned to Seattle and took a page out of our shared reality, going hybrid this week with an in-person and virtual… Read More
I had one of the more memorable sports moments of my life last night, rooting for my favorite team in the crowd at an NBA game — without leaving my… Read More
The NBA is getting help from Microsoft to improve the fan experience as the league embarks on an unprecedented shortened season amid the pandemic. The two organizations, which announced a… Read More
This might just be the answer to eliminating player injuries (and salaries!) in the National Football League. Send in the robots. Seattle Seahawks quarterback Russell Wilson is prepping for the… Read More
Inside the lobby of Vicis‘ headquarters in Seattle this week, floor-to-ceiling images on the walls showed young football players wearing the company’s high-tech helmet. A portrait of former Seattle Seahawks… Read More
The National Football League is turning to Amazon’s cloud technologies as it looks to improve the safety of its players. The NFL and Amazon Web Services today announced a new… Read More
During practice, in the front office, on the jerseys — technology is impacting the Seattle Sounders FC in a myriad of ways, both helping the franchise win games and grow… Read More
REPORTING FROM OAKLAND: It was a regular break in the action during the first quarter of Tuesday’s NBA playoff game at Oracle Arena when a familiar voice — at least… Read More
Football is still America’s game in U.S. high schools, drawing more than a million athletes each year. But concerns over the lasting effects of concussions have caused youth participation in… Read More
With even more yelling and fist-pumping than normal, Steve Ballmer might not have seemed like an analytical guy to casual fans watching his LA Clippers come back from a 31-point… Read More
Vicis once again ranked atop the NFL’s laboratory test to determine which helmets best reduce head impact severity experienced by players on the field. The Seattle startup and its high-tech… Read More
NFL quarterbacks Aaron Rodgers and Alex Smith are re-upping their investment in Vicis. The Seattle-based high-tech helmet maker expanded its Series B investment round by $1.5 million thanks to more… Read More
Editor’s note: This story has been updated with details from the Sounders’ event announcing Zulily as its new jersey sponsor. [Follow up: From Microsoft to Zulily: Why the Sounders teamed up… Read More
What’s it like helping build and “future-proof” the most technologically-advanced sports and entertainment arena in the world? At the 2018 GeekWire Summit, attendees got a behind-the-scenes look at the working… Read More
SANTA CLARA, CALIF. — Technology isn’t just improving athletic performance or changing the way we watch sports. It’s also being used as a real-time analytics tool that is helping front… Read More
Microsoft deepened its connection to cricket and continued its edge computing push on Thursday, announcing a new smart cricket bat developed in partnership with Indian cricket legend Anil Kumble. The… Read More
Fans lined up under grey skies outside KeyArena. A buzz began to build as the smell of popcorn and hot dogs filled the concourse. The roars electrified the stadium as… Read More
Amazon is adding more interactive features to its NFL game streams online, leveraging Prime Video features and its Twitch platform to give fans a new way to watch live football.… Read More
It started with a veteran tech executive trying to improve his golf game. Now Brett Campbell has turned his sports interest into a new venture firm. Campbell, co-founder of workplace… Read More
The next Associated Press story you read about a Major League Baseball game may have been written by a robot. Starting today, the global news network will publish MLB game… Read More
A startup wants to help basketball players improve their jump shot — with just a smartphone. Among the flurry of announcements made at its press event on Wednesday, Apple showed… Read More
Player Tokens Inc. is betting that digital assets and blockchain technology will reshape the way sports fans buy and sell rare collectibles. The Seattle startup came out of stealth mode… Read More
Watching the world’s top golfers at The Open Championship at Carnoustie this week, I was struck by a juxtaposition of old and new. As the guys practiced on the 176-year-old… Read More
Deeper stats, predicted pitches, and live commentary produced by robots in the voice of iconic announcers — it could all be coming to Major League Baseball broadcasts soon. MLB re-upped… Read More
TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: It took t-shirts, bagels, placards, hashtags, autographs, coffee, gift cards, videos, photos, and a lot of sore thumbs. But an all-out marketing blitz… Read More
Play Impossible started with a simple thesis: the internet-of-things world had lost a sense of joy and fun. So its founders went to work, creating a sensor-infused smart inflatable ball… Read More
TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: It was Christmas morning on Thursday for soccer fans as the World Cup kicked off in Russia. The host country breezed by Saudi… Read More
TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: You watch Game 1 last night? What drama! LeBron put up a career playoff-high 51 points but the Cavs still lost in overtime.… Read More
TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: It’s shaping up to be an epic Masters in Augusta this weekend. The annual pro golf major tournament is off to an exciting… Read More
TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: Can better tackling make football safer? That’s the thesis behind Atavus Football, a Seattle-based startup that uses data analytics and rugby fundamentals to help… Read More