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TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: You watch Game 1 last night? What drama! LeBron put up a career playoff-high 51 points but the Cavs still lost in overtime.

“NBA Twitter” was on fire, again, whether it was discussion about J.R. Smith’s blunder or LeBron’s press conference walk-out.

Why does it seem like the NBA has embraced digital tools better than any other league? Jason Gay at the The Wall Street Journal examined this question after the fiasco earlier this week involving Philadelphia 76ers GM Bryan Colangelo and The Ringer‘s impressive Twitter sleuthing.

While it’s a nightmare situation for the 76ers, the NBA is likely loving the controversy on “NBA Twitter.” It plays into the how the league has used digital platforms to grow the popularity of its business.

“Like no other sport, the NBA in 2018 is thoroughly intertwined with its digital life,” he wrote. “Sure, basketball is still a live game with traditional legacy media—television partners, shows (TNT’s “Inside the NBA”) and worthless old relics like newspaper sports columnists. But what really drives the NBA is its thriving digital world, especially on Twitter.”

Highlights from the week in sports tech

Thanks for tuning in, everyone!  — Taylor Soper

PS: Some of you have reached out about the Sports Tech Summit. We are taking a break on the event this year and putting resources behind a few other events, including a speaker series tied into the Seattle Sounders. Stay tuned for more!

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