Hiring AI Agents & the Rise of Revenue Orchestration
This six-episode series explores how AI agents are becoming full members of the revenue team, and how AI-powered revenue orchestration is reshaping sales, marketing, partnerships, and finance.
Four Outreach executives each bring a distinct lens — vision, marketing, operations, and finance — and the series closes with a customer proof point. Each episode runs approximately 30 minutes and pairs role-specific thought leadership with concrete, tactical takeaways for revenue leaders.
The episodes
The New Org Chart: Why Every Revenue Team Will Have AI Agents
Outreach CEO Abhijit Mitra opens this six-episode series with a look at how AI agents are becoming full members of the revenue team, and what that means for the shape of every org chart to come.
Watch on YouTube
Real Results from an AI-Powered Revenue Engine
SoftwareOne’s Heather Dahmer joins to share real results from putting AI-powered revenue orchestration into practice, and what it takes to turn strategy into measurable outcomes.
Available September 23, 2026
Marketing to a Blended Buying Committee: Humans and AI Agents
Outreach’s Holly Simmons breaks down what it takes to market to buying committees that now include both humans and AI agents, and how that shift is reshaping the marketing playbook.
Available October 7, 2026
Scaling Smart: How Resi Grew Its Rep Team by Also Hiring AI Agents
Resi’s Josh Harmon shares how the company scaled its revenue team by pairing human reps with AI agents, and the lessons learned along the way.
Available October 21, 2026
The Economics of an AI Workforce: Budgeting for Agents, Not Just Headcount
Outreach’s Drew Laxton digs into the financial side of an AI workforce, from budgeting for agents to rethinking headcount planning entirely.
Available November 4, 2026
Inside the Build: What It Actually Takes to Deploy an AI Agent Workforce
Angela Garinger Bennet closes out the series with a behind-the-scenes look at what it actually takes to build and deploy an AI agent workforce.
Available November 18, 2026Presented in partnership with Outreach
This series is produced by GeekWire Studios in partnership with Outreach, the AI-powered revenue workflow platform, as part of GeekWire’s sponsored content program.
Every conversation in this series is hosted by Brian M. Westbrook for GeekWire Studios.
