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Super Bowl XLIX

Coverage of technology news at Super Bowl XLIX, featuring the Seattle Seahawks defending their NFL title against the New England Patriots.

  • News
Feb 2, 2015, 9:56 AM

Budweiser’s ‘Lost Dog’ most popular Super Bowl ad on YouTube with 21M views

They call it the “puppy effect” in advertising — that universal warm fuzzy feeling that every advertiser wants to tap… Read More

Feb 2, 2015, 8:02 AM

Review: The best technology ads in Super Bowl 49, and the rest

One of the best tech ads in Super Bowl 49 came from a non-tech company. Nine tech firms bought actual Super Bowl… Read More

Feb 1, 2015, 10:21 AM

Microsoft’s Super Bowl ads feature rapper Common reading from CEO Satya Nadella’s speeches

Microsoft just unveiled two Super Bowl ads, with an unusual twist — the voice of rapper Common reciting passages from speeches by… Read More

Feb 1, 2015, 7:15 AM

C++Hawks at Microsoft talk code and football

Warm up and geek out for today’s Super Bowl with Microsoft’s C++ development team. Channel 9 brings us a special… Read More

Jan 31, 2015, 7:12 PM

Beast Mode speaks! Watch Marshawn and Gronk play Mortal Kombat X

The notoriously media-shy Marshawn Lynch may not like doing interviews with the media, but put him in front of a… Read More

Jan 31, 2015, 4:43 PM

Amazon: Seahawks fans are top purchasers of TVs and team gear

It seems like every other person in Seattle is wearing Seahawks gear on this Super Bowl Weekend, and now we can quantify the 12th… Read More

Jan 31, 2015, 6:45 AM

Microsoft’s Cortana changes Super Bowl statement to appease Seahawks fans

Cortana isn’t changing her prediction for the Super Bowl this weekend. She still gives the edge to the Patriots, based… Read More

Jan 30, 2015, 1:09 PM

#MuseumBowl: Seattle and New England art museums take Super Bowl painting bet to Twitter

Getting into the Super Bowl spirit, the Seattle Art Museum and New England’s Clark Art Institute are wagering two paintings… Read More

Jan 30, 2015, 12:24 PM

Chelsea Handler and Sarah Silverman star in T-Mobile’s new Super Bowl ad

We love funny ladies Chelsea Handler and Sarah Silverman, so we’re thrilled that T-Mobile got them together for their new Super Bowl… Read More

Jan 30, 2015, 7:15 AM

This software will help assess potential player concussions at the Super Bowl

The eureka moment for John Ralston came when his 13-year-old daughter, Fiona, slammed her head on the field after a violent… Read More

Jan 29, 2015, 10:12 AM

What if the Seahawks were a startup? Drafting an executive team from a lineup of football leaders

We’ve got startups and football on our minds this week — preparing for the sold-out GeekWire Startup Day on Friday in Seattle, and gearing… Read More

Jan 29, 2015, 9:03 AM

FAA puts 30-mile ‘no drone zone’ into effect for Super Bowl, tells idiots to keep their drones at home

We have the Beast Mode and now we have the No Drone Zone. The FAA wants to ensure that the… Read More

Jan 29, 2015, 8:36 AM

Last minute Super Bowl trip? You’ll need at least $7,000 for a ticket

The good news: If you want to go to the Super Bowl, there are still tickets available. The bad news: Ticket… Read More

Jan 28, 2015, 4:16 PM

Hendrix, Nirvana, Macklemore: Pandora creates Seattle radio station for the Seahawks

Thanks to the Seattle Seahawks playing in the Super Bowl, Seattle music fans might have a new favorite Pandora station.… Read More

Jan 28, 2015, 12:00 PM

This new Budweiser Super Bowl ad about a lost dog will make you cry (and want a beer)

We’re cheap and easy when it comes to our emotions, and dammit, if Budweiser doesn’t know it. Playing off that… Read More

Jan 28, 2015, 11:33 AM

Meet Jane and see how Wilson Sporting Goods makes Super Bowl footballs

Sometimes we see something that’s so old-school wonderful, we have to share. The New York Times has made this delightful… Read More

Jan 28, 2015, 10:25 AM

KAYAK predicts Seattle Seahawks for the Super Bowl win

KAYAK is once again using its data to predict the winner in the Super Bowl — and they are going… Read More

Jan 27, 2015, 4:56 PM

Smart Seahawk: Richard Sherman avoids using non-Bose headphones at Super Bowl Media Day

There were at least two examples from Super Bowl Media Day that demonstrated the ridiculousness of NFL policies. The first, which you… Read More

Jan 27, 2015, 10:41 AM

Madden and Bing pick Patriots to win Super Bowl, but Hawks fans shouldn’t worry

The algorithms are picking the New England Patriots to win the Super Bowl. But if history repeats itself, Seahawks fans… Read More

Jan 27, 2015, 10:05 AM

Wix makes Super Bowl ad with Brett Favre, Terrell Owens and Lloyd from ‘Entourage’

One of the best things about this digital age is that companies are releasing their Super Bowl ads, or sneak… Read More

Jan 27, 2015, 9:41 AM

Louis C.K. on David Letterman about the Super Bowl and ‘deflategate’: ‘It’s hilarious’

We love Louis C.K., and in the spirit of all-things football and current events, The Late Show‘s David Letterman asked… Read More

Jan 26, 2015, 2:25 PM

Kim Kardashian to star in T-Mobile’s Super Bowl ad

Here’s another Un-carrier move for T-Mobile: Recruiting Kim Kardashian West to star in its Super Bowl commercial. In the past, T-Mobile’s… Read More

Jan 26, 2015, 8:34 AM

NFL launching Super Bowl Stadium App so fans in stands can watch commercials

If you’re one of the lucky few who will be watching the Seattle Seahawks battle the New England Patriots from the… Read More

Jan 23, 2015, 9:20 AM

Bud Light’s Super Bowl campaign ‘Up For Whatever’ rolls on with life-size Pac-Man game

Budweiser, a substandard beer at best, has an insane advertising budget. And, as such, continues to bring us some of… Read More

Jan 23, 2015, 8:12 AM

Microsoft will air another 60-second ’empowering’ Super Bowl ad this year

Microsoft is paying the big bucks again this year to air an advertisement during the Super Bowl on Feb. 1. The… Read More

Jan 23, 2015, 6:01 AM

5 key lessons in entrepreneurship, Seattle Seahawks style

In that miracle masquerading as the NFC Championship game last Sunday, the Seattle Seahawks taught entrepreneurs and all of us in… Read More

Jan 22, 2015, 2:33 PM

This one goes to 12: Check out Paul Allen’s custom-built, Seahawks-themed guitar amp

When you’re Paul Allen and you want a custom-designed, Seahawks-themed guitar amp, well, you go have one made. As spotted… Read More

Jan 22, 2015, 11:20 AM

In epic Super Bowl smack talk, Marvel heroes Chris Pratt and Chris Evans go head-to-head on Twitter for charity

As if you needed any more reasons to love Chris Pratt, here’s another: He’s challenging fellow Marvel superhero Chris Evans… Read More

Jan 21, 2015, 11:45 AM

Commentary: Overcome gut-wrenching business adversity the Seahawks way

Startup companies are the big underdogs in business. When compared to their cash-rich competitors, startups have less time, less flexibility… Read More

Jan 20, 2015, 3:32 PM

Microsoft’s Cortana: ‘I wouldn’t put my money on the Seattle Seahawks right now’

Microsoft may have an issue on its hands in its hometown. A Windows Phone user and die-hard Seahawks fan alerted… Read More

Jan 20, 2015, 11:27 AM

How to watch the Seahawks vs. Patriots Super Bowl online for free, without a cable subscription

If you don’t have a cable subscription or can’t get to a bar on Super Bowl Sunday, no worries — NBC… Read More

Jan 19, 2015, 11:35 AM

Who got screwed by the Seahawks’ win: Early bailers, Vegas bettors and Green Bay

Cheeseheads aren’t the only ones who got shut down and left out in the cold Sunday afternoon by the Seahawks’… Read More

Jan 19, 2015, 10:24 AM

Go Seahawks! Alaska Airlines wants to help you celebrate the Super Bowl

In light of yesterday’s epic comeback and victory, the Seahawks once again find themselves headed to the Super Bowl. And… Read More

John Legere
Jan 19, 2015, 9:26 AM

T-Mobile CEO John Legere to Seahawks star Richard Sherman: ‘I hope to be like you’

John Legere is a big Richard Sherman fan, and given the T-Mobile CEO’s outspoken personality, it’s not all that surprising.… Read More

Jan 18, 2015, 5:47 PM

Seahawks’ miracle win registers ‘close to a real earthquake’ on seismic sensors

The reaction to the Seattle Seahawks’ comeback victory over the Green Bay Packers at CenturyLink Field this afternoon — sending… Read More

Jan 16, 2015, 10:38 AM

Seahawks Pro Shop demo shows how retailers can use beacons to connect with customers

The future of retail advertising was on display inside a private suite at the Consumer Electronics Show last week —… Read More

Jan 14, 2015, 9:24 AM

Here are the WiFi analytics that the Seahawks front office sees on gameday

iPhone owners outnumber those with Android smartphones by a 2-to-1 margin — at least according to Seattle Seahawks fans. That’s one… Read More

Jan 10, 2015, 9:28 PM

What that 90-yard Seahawks TD looked like to seismologists

The image above is what Kam Chancellor’s 90-yard interception return for a touchdown looked like on television as the Seattle Seahawks rolled… Read More

Jan 10, 2015, 6:44 PM

Seahawks star Richard Sherman drives around Seattle in new Beats commercial

Beats Electronics used Saturday’s playoff game between Seattle and Carolina to debut two new TV spots with some of its… Read More

Jan 9, 2015, 9:23 AM

Uber teams up with Seahawks star quarterback Russell Wilson for charitable campaign

Russell Wilson wants to raise money for his football camp and Uber is helping him do so. Those who take an Uber… Read More

Jan 7, 2015, 12:20 PM

How the Seahawks’ epic ‘Beast Quake’ will help UW scientists study earthquakes

We’re not only reigning Super Bowl champs and the most spirited fans in the NFL, we’re helping University of Washington… Read More

Dec 24, 2014, 10:58 AM

Expert statistician Nate Silver thinks the Seahawks could be greatest team ever

A little more than a month ago, the Seahawks’ playoff chances didn’t look all that great as a squad with six… Read More

Dec 22, 2014, 7:22 AM

Review: Seahawks star Richard Sherman’s word game has enough swag to impress this 49ers fan

Two weeks ago, GeekWire Staff Writer Taylor Soper suggested that I should try out “Letters of Boom,” the new word… Read More

Dec 17, 2014, 2:30 PM

Seahawks, Super Bowl and composting: Seattle’s top Google trends for 2014

Yesterday, we told you about Google’s national trends on search. But today, they gave us the lowdown on Seattlelites’ favorite… Read More

Dec 17, 2014, 9:28 AM

Ouch: Microsoft Bing predicts that hometown Seahawks won’t win Super Bowl

C’mon, Bing — where’s the love for your hometown football team? Microsoft’s search engine just laid out some predictions for… Read More

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