They call it the “puppy effect” in advertising — that universal warm fuzzy feeling that every advertiser wants to tap into and exploit in all of us. And, man, did… Read More
One of the best tech ads in Super Bowl 49 came from a non-tech company. Nine tech firms bought actual Super Bowl ad time, defined by Ad Age as, “national ads that ran… Read More
Microsoft just unveiled two Super Bowl ads, with an unusual twist — the voice of rapper Common reciting passages from speeches by Microsoft CEO Satya Nadella. The Redmond company previously indicated that it… Read More
Warm up and geek out for today’s Super Bowl with Microsoft’s C++ development team. Channel 9 brings us a special installment of C9::GoingNative where compiler developers describe the inspiration they… Read More
The notoriously media-shy Marshawn Lynch may not like doing interviews with the media, but put him in front of a video game with Rob Gronkowski and Conan O’Brien, and he’s… Read More
It seems like every other person in Seattle is wearing Seahawks gear on this Super Bowl Weekend, and now we can quantify the 12th Man phenomenon, from the perspective of consumer spending. An Amazon representative… Read More
Cortana isn’t changing her prediction for the Super Bowl this weekend. She still gives the edge to the Patriots, based on her “current sources.” But Windows Phone users who ask Microsoft’s… Read More
Getting into the Super Bowl spirit, the Seattle Art Museum and New England’s Clark Art Institute are wagering two paintings based on the outcome of Sunday’s matchup between the Seattle… Read More
We love funny ladies Chelsea Handler and Sarah Silverman, so we’re thrilled that T-Mobile got them together for their new Super Bowl ad. Handler hangs out with farm animals, dons an ice-skating… Read More
The eureka moment for John Ralston came when his 13-year-old daughter, Fiona, slammed her head on the field after a violent collision during a soccer match last year. Fiona began stumbling after the… Read More
We’ve got startups and football on our minds this week — preparing for the sold-out GeekWire Startup Day on Friday in Seattle, and gearing up for Super Bowl XLIX on Sunday, with our hometown Seattle Seahawks… Read More
We have the Beast Mode and now we have the No Drone Zone. The FAA wants to ensure that the only thing flying through the air around the University of… Read More
The good news: If you want to go to the Super Bowl, there are still tickets available. The bad news: Ticket costs are reaching insane levels. As of early Thursday, the… Read More
Thanks to the Seattle Seahawks playing in the Super Bowl, Seattle music fans might have a new favorite Pandora station. Now available on the music streaming platform is a “Go Seahawks”… Read More
We’re cheap and easy when it comes to our emotions, and dammit, if Budweiser doesn’t know it. Playing off that adorable lab puppy from last year’s Super Bowl spot, this… Read More
Sometimes we see something that’s so old-school wonderful, we have to share. The New York Times has made this delightful video about Jane Helser, the employee with the longest running… Read More
KAYAK is once again using its data to predict the winner in the Super Bowl — and they are going with the Seattle Seahawks. Using search activity in advance of… Read More
There were at least two examples from Super Bowl Media Day that demonstrated the ridiculousness of NFL policies. The first, which you may have heard about, was Marshawn Lynch answering every question with “I’m… Read More
The algorithms are picking the New England Patriots to win the Super Bowl. But if history repeats itself, Seahawks fans shouldn’t worry too much. For starters, EA Sports’ Madden 15… Read More
One of the best things about this digital age is that companies are releasing their Super Bowl ads, or sneak peeks, well in advance of the actual game day. Wix,… Read More
We love Louis C.K., and in the spirit of all-things football and current events, The Late Show‘s David Letterman asked the Boston native and New England Patriots fan what he… Read More
Here’s another Un-carrier move for T-Mobile: Recruiting Kim Kardashian West to star in its Super Bowl commercial. In the past, T-Mobile’s celebrity spokespeople have included Actress Catherine Zeta-Jones, but now it’s… Read More
If you’re one of the lucky few who will be watching the Seattle Seahawks battle the New England Patriots from the actual Super Bowl this Sunday, the NFL has a new… Read More
Budweiser, a substandard beer at best, has an insane advertising budget. And, as such, continues to bring us some of the most delightful, wonderfully creative ads ever made. Check out… Read More
Microsoft is paying the big bucks again this year to air an advertisement during the Super Bowl on Feb. 1. The company confirmed that it will run one 60-second commercial during… Read More
In that miracle masquerading as the NFC Championship game last Sunday, the Seattle Seahawks taught entrepreneurs and all of us in the startup world five of the most important lessons about starting… Read More
When you’re Paul Allen and you want a custom-designed, Seahawks-themed guitar amp, well, you go have one made. As spotted by the Seattle Weekly, the Seahawks owner and Microsoft co-founder… Read More
As if you needed any more reasons to love Chris Pratt, here’s another: He’s challenging fellow Marvel superhero Chris Evans to an epic bet via Twitter fueled by the upcoming Super… Read More
Startup companies are the big underdogs in business. When compared to their cash-rich competitors, startups have less time, less flexibility and less professional support available to them to overcome mistakes… Read More
Microsoft may have an issue on its hands in its hometown. A Windows Phone user and die-hard Seahawks fan alerted us this afternoon to this scandal in the making: Microsoft’s… Read More
If you don’t have a cable subscription or can’t get to a bar on Super Bowl Sunday, no worries — NBC has your back. The cable giant announced today that it… Read More
Cheeseheads aren’t the only ones who got shut down and left out in the cold Sunday afternoon by the Seahawks’ unbelievable comeback. In case you missed it, yesterday’s game was… Read More
In light of yesterday’s epic comeback and victory, the Seahawks once again find themselves headed to the Super Bowl. And with that comes the rush for fans to secure a… Read More
John Legere is a big Richard Sherman fan, and given the T-Mobile CEO’s outspoken personality, it’s not all that surprising. After the Seahawks pulled off a miracle on Sunday afternoon and… Read More
The reaction to the Seattle Seahawks’ comeback victory over the Green Bay Packers at CenturyLink Field this afternoon — sending the team to its second straight Super Bowl — was… Read More
The future of retail advertising was on display inside a private suite at the Consumer Electronics Show last week — and like many things these days, there was a Seattle Seahawks… Read More
iPhone owners outnumber those with Android smartphones by a 2-to-1 margin — at least according to Seattle Seahawks fans. That’s one of the data points extracted from CenturyLink Field’s Wi-Fi network analytics,… Read More
The image above is what Kam Chancellor’s 90-yard interception return for a touchdown looked like on television as the Seattle Seahawks rolled to a 31-17 win over the Carolina Panthers tonight in… Read More
Beats Electronics used Saturday’s playoff game between Seattle and Carolina to debut two new TV spots with some of its marquee spokesmen. The Apple-owned company featured Seahawks cornerback Richard Sherman and Panthers… Read More
Russell Wilson wants to raise money for his football camp and Uber is helping him do so. Those who take an Uber ride on Friday or Saturday will notice a “donate” button… Read More
We’re not only reigning Super Bowl champs and the most spirited fans in the NFL, we’re helping University of Washington seismologists study earthquakes. This week, scientists with the Pacific Northwest… Read More
A little more than a month ago, the Seahawks’ playoff chances didn’t look all that great as a squad with six wins and four losses. Now, expert data geeks are saying… Read More
Two weeks ago, GeekWire Staff Writer Taylor Soper suggested that I should try out “Letters of Boom,” the new word game for the iPhone from Seattle Seahawks Cornerback Richard Sherman.… Read More
Yesterday, we told you about Google’s national trends on search. But today, they gave us the lowdown on Seattlelites’ favorite searches. And, well, the results are so Seattle. Not surprisingly,… Read More
C’mon, Bing — where’s the love for your hometown football team? Microsoft’s search engine just laid out some predictions for 2015 using its algorithms that have already fared well in picking… Read More