They call it the “puppy effect” in advertising — that universal warm fuzzy feeling that every advertiser wants to tap into and exploit in all of us. And, man, did Budweiser nail the “puppy effect” with their tearjerker of an ad “Lost Dog.”
“Lost Dog” is the most-watched Super Bowl ad on YouTube, with 21 million views.
Other big winners from last night, according to this list by Business Insider, include Budweiser coming in No. 2 with its human-size Pac-Man game, and T-Mobile’s Kim Kardashian ad at No. 3. BI reports that people watched “4 million hours watching game-day ads and teaser videos on YouTube this year. That’s nearly double the 2.2 million hours spent last year last year.”
See our review of all the Super Bowl ads here. And one more time in case you haven’t cried enough this weekend: