Microsoft is paying the big bucks again this year to air an advertisement during the Super Bowl on Feb. 1.
The company confirmed that it will run one 60-second commercial during the game, a marketing move that likely cost the tech giant upwards of $8 million.
Microsoft said this year’s ad will continue the same empowerment story that it featured in its first-ever Super Bowl commercial, which aired last year and showed how NFL player Steve Gleason — who has ALS — uses Microsoft’s Surface Pro tablet to run eye-tracking technology that allows him to speak via the computer.
Last year’s ad also included several other inspiring people who use technology to better their lives. The minute-long spot has garnered nearly 4 million views on YouTube and was an audience favorite.
You can watch the ad when the Seattle Seahawks take on the New England Patriots on Feb. 1. A few other companies have teased their Super Bowl ads ahead of time, including Bud Light, which posted its “Real Life PacMan” ad on Thursday to YouTube.
