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bing11C’mon, Bing — where’s the love for your hometown football team?

Microsoft’s search engine just laid out some predictions for 2015 using its algorithms that have already fared well in picking World Cup match winners and the best singers on “The Voice.”

“We’ve polished our crystal ball – or rather analyzed search signals, social and cultural signals and more – to uncover emerging trends that will break through in the coming year,” Bing notes.

But Bing, which sponsors the Seahawks, isn’t predicting a back-to-back Super Bowl victory for the Hawks — in fact, it doesn’t even think Seattle will make the Super Bowl at all.

Bing predicts that the New England Patriots will win their fourth Lombardi Trophy, taking down the Green Bay Packers on Feb. 1. It also thinks Alabama will come out on top of this year’s college football playoffs.


Bing has been predicting outcomes of NFL games all season and has a 66.5 percent success rate so far — that’s a tad lower than Nate Silver’s Elo model, and slightly higher than if you had just picked the Vegas favorites all season. Here’s Bing’s methodology:

For pro football, we model the respective strengths of the teams by examining outcomes from previous seasons including wins, losses, and the very rare tie outcome (two games since 2009), factoring in margin of victories, location of contest, playing surface and roof cover (or lack thereof), weather and temperature conditions, scoring by quarters, and multiple offensive and defensive statistics. In addition to this prior model, we identify fans on Web and Social sites and track their sentiment to understand the aggregate wisdom of this expressive crowd. This introduces data which statistics alone cannot capture, providing real-time adjustments which surprisingly can capture injury news and other substantive factors in win probabilities.

The search engine is also predicting NFL playoff seedings. Right now, it thinks the Hawks will grab the No. 3 seed in the NFC:


Bing also laid out “predicted tastes and trends” for music and movie awards, designers, fashion, food, technology, travel, and wearables for 2015. As far as tech goes, wearables, digital personal assistants, and home automation will be hot topics next year around the world, while Bing thinks the Apple Watch will dominate the chatter around wearables. It also predicts that turtlenecks, denim tuxedos, and belted scarves will be popular next year — looks like I need to re-assess my wardrobe.

“With the power of the Bing platform, the results consider things like search intent and contextual understanding to distinguish the difference between what is truly a trend versus something that is mostly creating buzz,” the search engine notes.

Check out the predictions here.

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