Budweiser, a substandard beer at best, has an insane advertising budget. And, as such, continues to bring us some of the most delightful, wonderfully creative ads ever made.
Check out this spot they launched on YouTube yesterday, as part of their “Up For Whatever” campaign for the Super Bowl: A man gets to play a real, life-size game of Pac-Man. You will be insanely jealous of how fun it looks.
The beermaker says to look for the #UpForWhatever messages on bottles and “you might get led into a real-life game of Pac-Man like one Bud Light fan.” The set is located in Los Angeles.
More insider details reveal just how they constructed the set, courtesy of Mashable: The ghosts were “world-champion roller skaters,” they hired the costume makers behind Iron Man to make the ghost suits, and the whole shebang required 1,500 feet of custom lighting.
Watch the ad below. Warning: You will want to play it yourself.