KAYAK is once again using its data to predict the winner in the Super Bowl — and they are going with the Seattle Seahawks.
Using search activity in advance of the big game, KAYAK reports that there has been a 2,919 percent increase in search for Seattle vs. 2,115 percent for New England.
The travel search giant successfully predicted that both Seattle and New England would emerge from the playoffs to face off in the Super Bowl, but they have also accurately predicted the last two Super Bowls. KAYAK’s blog states: “We wanted to determine which fans have the most faith by looking at the year-over-year increase in search activity for flights from competing cities to this year’s host, Arizona.”
And, like last year, Seattle is outperforming its opponent in search. KAYAK based their data on a year-over-year increase in share of searches between Jan. 18 and 21, 2015, from the Seattle and Boston areas to Phoenix for travel beginning anytime between Jan. 29-Feb.1 and ending Feb. 1-3.
A quick search on Jan. 23, departing Jan. 31 and returning Feb. 2, showed the lowest fare from Seattle as $541 and Boston as $959.
Get ready, Phoenix. Something tells us there will be a lot more Seahawks fans there. We’re bringing the Beast Mode to you.