Placed offers way for app developers to make money from user location data

placed-logo2

App developers can already monetize location data of its users, but often times it comes with messy and disruptive advertisements. Placed, a Seattle location analytics startup, has a better solution. Today the company introduced a new product called Placed Affiliate, which lets developers monetize location data for market research, not ads. “Placed believes that location is the currency for mobile,… Read More…

34 Must-Have Tools to Launch your Startup from Idea to Exit

tools

I’ve launched half a dozen or so startup products in my career and in the process I’ve picked up my list of favorite tools to make each step easier, faster, and cheaper.  Below are the sites and services I’ve had success with while launching startups.  Depending on your skills and experience, you won’t need them all, but I hope… Read More…

Demystifying startup marketing: A few tips on how to tell your story

startupmarketing11

This is a follow-up to Marcelo Calbucci’s recent post on GeekWire: “We need more startup marketing minds (a.k.a. Full-Stack Marketers).” Below are some strategies and lessons for tackling your startup marketing initiatives, specifically in the realms of consumer Internet and mobile applications. The sections below are chronologically arranged to reflect the different startup stages –… Read More…

Commentary: We need more startup marketing minds (a.k.a. Full-Stack Marketers)

stack

Three years ago I was at a dinner and an entrepreneur was telling me and the VP of Marketing of a successful startup how there weren’t enough marketing folks in Seattle. This VP of Marketing disagreed and said there are plenty of marketing folks, but not the ones startups need. If you go to Twitter… Read More…

The inside scoop on how one of Seattle’s hottest startups picked its cool new logo

apptio-logo1

What does a logo really say about a company? Oftentimes, startups don’t have the brainpower or time to mess around with a logo, slapping together something in PhotoShop of little significance or meaning. If it looks good enough, just ship it. But that’s not the case at Apptio, which just celebrated its fifth anniversary and… Read More…

Hey, ‘disrupt’ this! 5 tech terms to banish in 2013

trashcan

The New Year is a time for us to reflect on the past, make adjustments for the future and — in tech — to clean up our language. Every few years, I whip myself into a linguistic frenzy and create a list. In writing (as well as marketing), the most-effective words are specific, staking a… Read More…

AudienceScience slashes 33 jobs, closing ad network Jan. 1

yooooo.jpg

AudienceScience, a global digital marketing company with offices in Bellevue, is closing its ad network business effective Jan. 1 so the company can focus solely on the AudienceScience Gateway, its global SaaS-platform for marketers. The end of the ad business resulted in the elimination of 33 sales and marketing jobs among four U.S. locations and support… Read More…

Social ad startup Meteor Solutions acquired by Covario

meteor-logo

Meteor Solutions, a social advertising and marketing startup led by Ben Straley, has been acquired by Covario in a deal of undisclosed size. All 10 of Meteor Solutions’ employees will receive job offers to join Covario’s new Rio SEO unit as part of the deal. And Meteor, which was founded in 2009 by Straley, will retain its… Read More…

TechStars Spotlight: Bizible lets companies track revenue back to marketing source

The Bizible Team

[Editor's note: GeekWire is running a series of profiles on the startups participating in this year's class in the TechStars Seattle incubator program. Check back each day at 1:30 p.m. for a new profile, leading up to Demo Day on Nov. 1] Today, many offline businesses have trouble tracking conversions and are unable to identify… Read More…

Solavei introduces $49 per month cell service, where users earn cash for signing up friends and family

solavei2

Solavei today is unveiling a new $49 per month unlimited voice, data and text service that runs on the back of T-Mobile’s 4G network. But that’s not the interesting, or controversial, part of the story. This is: Users who sign up for Solavei actually become the company’s marketing and sales department, earning money for each… Read More…