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Startup marketing advice from Nike, Starbucks vet: ‘Think of your brand as a person’

It’s probably a good idea for entrepreneurs to take brand-building advice from Stanley Hainsworth. After all, the marketing guru has helped companies like Nike, Lego and Starbucks tell their stories and attract millions of fans from all around the world. Hainsworth, founder of Seattle-based advertising agency Tether, shared some marketing wisdom at the Hardware Workshop in Seattle… Read More

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Study shows Microsoft outpacing Apple in battle for tech consumer mindshare

A new study from Forrester may surprise you: Microsoft — not Apple — is doing a better job of building its consumer brand. The study was based on brand resonance (preference over other brands, referral, willingness to pay a premium price), in addition to Forrester’s “TRUE brand compass research,” which analyzes how trusted, remarkable, unmistakeable… Read More

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Here’s how Cheezburger executed a kickass kitten delivery viral marketing stunt with Uber

It’s not easy putting together a one-day viral marketing campaign in three cities that involves cute kittens, customized cupcakes and seven months of planning. But that’s exactly what Seattle-based humor website Cheezburger and on-demand car service Uber managed to pull off a few weeks ago when they partnered to deliver kittens to your doorstep. On Oct. 29, cat-lovers… Read More

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Affiliate marketing startup PopShops acquired by Rakuten

Seattle-based PopShops, which describes itself as a coupon and product feed platform, has been acquired in a deal of undisclosed size by New York-based Rakuten Marketing. Founded in 2006, PopShops’ ShopBuilder tool allowed publishers, bloggers and other companies to add e-commerce functionality to their Web sites, earning affiliate revenue in the process. Users of the service,… Read More

Rand Fishkin. (Erynn Rose photo)

Rand Fishkin’s 6 ingredients for great marketing

Rand Fishkin wrapped up Mozcon 2013 in style by outlining his principles for great marketing and leading a discussion on the problems with Internet marketing today. Here are the six ingredients that he laid out in his talk. Fishkin said that the common and cheap tactics which most Internet marketers employ are holding the field of… Read More

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SEO guru Vanessa Fox sells search analytics startup Nine by Blue to RKG

Seattle entrepreneur Vanessa Fox has been bootstrapping her search analytics business, Nine by Blue, for the past six years. Today, the former Google employee is cashing out, in part because she’s found the right partner in Charlottesville, Virginia-based search marketing firm RKG. “We’ve built up Blueprint as a robust enterprise-level search analytics platform and are… Read More

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Placed offers way for app developers to make money from user location data

App developers can already monetize location data of its users, but often times it comes with messy and disruptive advertisements. Placed, a Seattle location analytics startup, has a better solution. Today the company introduced a new product called Placed Affiliate, which lets developers monetize location data for market research, not ads. “Placed believes that location is the currency for mobile,… Read More

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34 Must-Have Tools to Launch your Startup from Idea to Exit

I’ve launched half a dozen or so startup products in my career and in the process I’ve picked up my list of favorite tools to make each step easier, faster, and cheaper.  Below are the sites and services I’ve had success with while launching startups.  Depending on your skills and experience, you won’t need them all, but I hope… Read More

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Demystifying startup marketing: A few tips on how to tell your story

This is a follow-up to Marcelo Calbucci’s recent post on GeekWire: “We need more startup marketing minds (a.k.a. Full-Stack Marketers).” Below are some strategies and lessons for tackling your startup marketing initiatives, specifically in the realms of consumer Internet and mobile applications. The sections below are chronologically arranged to reflect the different startup stages –… Read More

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AudienceScience slashes 33 jobs, closing ad network Jan. 1

AudienceScience, a global digital marketing company with offices in Bellevue, is closing its ad network business effective Jan. 1 so the company can focus solely on the AudienceScience Gateway, its global SaaS-platform for marketers. The end of the ad business resulted in the elimination of 33 sales and marketing jobs among four U.S. locations and support… Read More

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Social ad startup Meteor Solutions acquired by Covario

Meteor Solutions, a social advertising and marketing startup led by Ben Straley, has been acquired by Covario in a deal of undisclosed size. All 10 of Meteor Solutions’ employees will receive job offers to join Covario’s new Rio SEO unit as part of the deal. And Meteor, which was founded in 2009 by Straley, will retain its… Read More

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Solavei introduces $49 per month cell service, where users earn cash for signing up friends and family

Solavei today is unveiling a new $49 per month unlimited voice, data and text service that runs on the back of T-Mobile’s 4G network. But that’s not the interesting, or controversial, part of the story. This is: Users who sign up for Solavei actually become the company’s marketing and sales department, earning money for each… Read More

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Wapple vs. Womple: What’s really in a name?

A few weeks ago, we wrote a story about Womple, a new startup out of Bellingham that’s developing easy ways to make mobile Web sites for restaurants, dentists and other small businesses. A bunch of folks read the story, including the CEO at a 10-year-old mobile app development shop out of the U.K. called Wapple…. Read More

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Act-On Software lands $16M

Act-On Software, a Portland-area startup that helps companies automate marketing campaigns, just scored $16 million in venture capital financing. This latest round, led by Silicon Valley’s Norwest Venture Partners, doubles Act-On’s VC total to $32 million, The Oregonian reports. Trinity Ventures, US Venture Partners and Voyager Capital — all existing Act-On investors — also chipped… Read More