Articles about marketing – Page 2 of 5

Zembula raises more cash to help marketers capture emails

Zembula has raised another round of investment to help marketers acquire more email addresses. The Portland startup just closed a… Read More

Marketo buys Techstars Seattle alum Bizible, adding new business marketing software tools

Bizible CEO Aaron Bird hit the fundraising trail earlier this year, looking to raise some additional venture capital. The Seattle… Read More

Marketing startup Lytics raises $14M to help brands understand their customers with data

Lytics has raised more funding to fuel growth of its customer data marketing platform. The 6-year-old Portland startup today announced… Read More

Internal email: T-Mobile commercial chief and ‘Uncarrier architect’ leaves for undisclosed reasons

T-Mobile Chief Commercial Officer Andrew Sherrard, a senior marketing executive who has played a key role in the “Uncarrier” initiatives… Read More

Sprout Social acquires Seattle social media analytics startup Simply Measured

Sprout Social has acquired Simply Measured, a Seattle startup that helps brands get deeper insights into their social media marketing… Read More

Working Geek: The surprising stress-reliever that helps Fjuri co-founder Paulo Resende unplug

In February, Paulo Resende left a 15-year career at Microsoft to start a marketing firm helping Fortune 500 companies improve… Read More

Amperity reveals marketing data platform and Microsoft partnership as it aims to become Seattle’s next great startup

Amperity has top talent, solid venture investment, and a tested solution to a pressing problem. Now the company is coming… Read More

Paris marketing startup raises $36M and plans to quadruple Seattle team in two years

Paris-based digital marketing startup SendinBlue has secured a whopping $36 million in funding and plans to use the cash to… Read More

Amplero raises $17.5 million to help humans and machines analyze vast expanses of marketing data

Amplero, a Seattle startup that makes artificial intelligence-powered marketing technology, has picked up $17.5 million in a new round of… Read More

Bizible raises $8.1M to fuel growth of platform that analyzes investment on marketing spend

Bizible is adding some fuel to its fire. The Seattle startup, which helps marketers manage and plan for revenue, today announced… Read More

Facebook ventures into Zillow’s territory with targeted real estate advertising

Facebook has launched its first ad product designed specifically for residential real estate brokerages. “Dynamic Ads for Real Estate,” first… Read More

New site ‘Capital & Growth’ aims to be the ‘Stack Overflow for startup marketing’

Jasper Kuria’s story will resonate with many startup founders. He spent several years in engineering and program management at Microsoft… Read More

Techstars grad Innervate raises more cash for platform that helps developers reach gamers

Innervate, a Seattle startup offering a suite of tools to help gaming companies market their products, has raised an undisclosed… Read More

Working Geek: What Fjuri’s new Chief People Officer Tammy Perkins learned from Microsoft and Amazon

A few weeks ago, Tammy Perkins joined marketing and digital strategy firm Fjuri, bringing with her more than 20 years… Read More

Working Geek: TUNE’s marketing VP Jennifer Wong moonlights as a UW instructor

During her four years at TUNE, Jennifer Wong has risen from a member of the startup’s three-person market team to… Read More

Ex-Microsoft Windows CMO launches data analytics-focused digital marketing firm Fjuri

Microsoft’s former Windows marketing chief is launching his own firm to help Fortune 500 companies improve their brand marketing strategies… Read More

Startup Spotlight: Maven Exchange helps shoppers earn cash by recommending products

Maven Exchange wants to be the accessory you pair with online shopping. The startup, founded by Seattle marketing vets Jess… Read More

Facebook advertisers can exclude users based on race, sexual orientation, and gender

If you wanted to make a chunk of change selling “Make America Great Again” hats and didn’t think they’d do… Read More

Startup Spotlight: Political candidate turns entrepreneur, launches social media marketing platform Adszio

Adszio, an email-automated advertising startup, has an unusual origin story. Damir Wallener got the idea for the company when he was… Read More

Tune does ‘Hamilton’: Watch this Seattle company’s epic Broadway tribute

Tune CEO Peter Hamilton was born to write and star in a parody of the Broadway hit “Hamilton.” Not only… Read More

Working Geek: Why output, not effort, is Simple CMO Michelle Broderick’s top priority

As Chief Marketing Officer of Simple, Michelle Broderick’s job is to convince customers that the online banking service offers something… Read More

Avalara vets launch on-demand inside sales platform Banzai

In his previous job as general manager for sales tax automation firm Avalara, Joe Davy observed a recurring problem. It was… Read More

Startup Spotlight: InfoSpace co-founders lead marketing analytics startup Versium

Two decades in the big data and analytics space revealed a problem that Versium co-founders Chris Matty and Kevin Marcus believed… Read More

Why this startup turned a former billiards hall into a gourmet company kitchen

Former patrons of Belltown Billiards would probably balk at the sight of dishes like “rack of lamb” and “miso cod”… Read More

Working Geek: Tableau CMO Elissa Fink starts her meetings with a laugh

Elissa Fink is a self-described extrovert who heads up marketing for Tableau Software, the Seattle-based data visualization technology company. As… Read More

GeekWork Picks: AnswerDash seeks Marketing Manager to help grow contextual Q&A service

AnswerDash, a spinout from the University of Washington, offers predictive technology to answer customer questions in context on websites, aiming to reduce costs… Read More

How Nordstrom targeted colleges and boosted its Snapchat follower count by 60 percent

If you’ve ever used Snapchat, you probably know that it doesn’t work like most social media platforms. Instead of making public… Read More

Startup Spotlight: Trenzi pays social media stars to promote products for businesses

Social media has produced an entirely new class of celebrity. Those who rise to Internet fame have the potential to reach… Read More

Marketing collaboration tool Slope wins top prize at GeekWire Startup Day pitch-off

“I definitely would take a second meeting” may be the highest praise a startup could expect from Greg Gottesman, partner at… Read More

GeekWire Calendar Picks: Datapalooza, Startup Grind, REI’s #OptOutside, and more

Do you dig data? IBM’s Datapalooza tour hits Seattle Feb. 9 – 11 at Galvanize Seattle. The 2.5-day experience brings… Read More