Innervate, a Seattle startup offering a suite of tools to help gaming companies market their products, has raised an undisclosed investment from Trilogy Equity Partners, Founders Co-Op, and angel investor Rudy Gadre. All three investors participated in Innervates’s $1.3 million seed round in late 2015.
The cash will support Innervate’s growth, which is fueled by Gamesight, a new product launched in February. Gamesight helps game companies reach gamers on networks like Twitch and YouTube by making it easier to connect and make deals with influencers on those platforms. Gamers with big fan bases on those streaming sites are often inundated with offers from companies hoping they’ll try out a new game. Gamesight helps influencers manage those requests and helps gaming companies track their influencer campaigns.
“That has been doing extremely well, doubling revenue each month,” Gamesight CEO Adam Lieb said. “We’re 8 full-time people but hiring now for a few roles related to growth. Our team and our investors are encouraged by the unbelievable results we are generating for our customers.”
Lieb is a gaming industry veteran. He built his first online gaming community at age 11 and later sold it to IGN. He went on to found several profitable gaming companies before launching Innervate.
Lieb isn’t disclosing the amount of cash raised in this round; an SEC filing says that Innervate raised $3.7 million of a $4 million round however, Lieb says that’s a combination of new funds, previous money raised, and converted debt.