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marketing

No billboard needed: This Seattle startup scored World Cup airtime with a scrappy cardboard sign

Seattle’s Yoodli used a cardboard sign to get its name and web address on Fox Sports’ live broadcast of FIFA World Cup festivities from Pier 62 on the waterfront. Read More

Seattle startup Ambassador raises $7M to help companies analyze customer feedback with help from AI

Seattle startup Ambassador raised $7 million to fuel growth of its software that helps companies track and act on customer… Read More

Seattle startup Gradial raises $35M to boost agentic tools that automate enterprise marketing

Seattle startup Gradial raised a $35 million Series B round to expand its AI platform that automates the behind-the-scenes work… Read More

Disrupting focus groups: Seattle AI startup BluePill raises $6M to help brands simulate consumer behavior

Founded earlier this year, BluePill helps marketers test ideas, products, and ads in minutes using artificial intelligence instead of traditional focus groups. Read More

Omada, a new startup led by serial entrepreneur Pete Christothoulou, gives SMBs an ‘AI marketing team’

A new Seattle startup is betting that artificial intelligence can take marketing off the plate of small business owners. Omada.ai,… Read More

Seattle tech vets Marco Matos and Kabir Shahani rethink marketing for big brands with new AI startup

Adora, a new Seattle-based marketing technology startup co-founded by former Pinterest executive Marco Matos and serial entrepreneur Kabir Shahani, emerged… Read More

Zillow co-founder Rich Barton on the ‘provocation marketing playbook’ that can boost your brand

Here’s a marketing tip for companies on a tight budget: be provocative. That’s the strategy Zillow used in its early… Read More

Shift AI Podcast: How AI is shaking up the worlds of media, marketing, and startups

How is artificial intelligence making marketers more productive? How are journalists approaching the ethical dilemmas inherent to AI content creation?… Read More

Trying for more smiles? Amazon rolls out quirky mix of new slogans on Prime delivery vans

Amazon is rolling out a collection of eye-catching new slogans on its Prime delivery vans, playing off what just might… Read More

Keyplay, a new Seattle startup led by veteran entrepreneur Adam Schoenfeld, raises $3M

Keyplay emerged from stealth mode Wednesday, announcing $3 million in funding and the launch of its subscription-based platform that aggregates… Read More

Seattle startup Falkon, which uses AI to drive sales and marketing decisions, raises $16M

The news: Falkon, a Seattle-based sales and marketing analytics startup, has raised $16 million. The tech: Falkon uses API connections… Read More

Amazon ‘Pledge Passport’ trademark filing hints at plans for new online climate community

Amazon has applied for a trademark on the phrase “Pledge Passport,” with a description that hints at plans for a… Read More

F5 refreshes brand by dropping ‘Networks’ from name, marking ‘huge change’ in its business

F5 Networks will be just F5 from now on. The Seattle-based company, which originally made its mark in networking technology,… Read More

Seattle’s DevHub acquires retail tech startup Brickwork to boost online-to-store experiences

The news: DevHub, the Seattle software-as-a-service startup that is used by more than 179 brands and/or their agencies to build… Read More

Dreaming of a new home? Zillow’s new ad campaign signals changes in real estate and marketing

A new ad from Zillow is a sign of shifting sands in the housing market. Called “Ready for a Change,”… Read More

Geek of the Week: Brea Starmer found freedom — and her own company — in flexible, remote work

From the “she shed” that serves as a home office sanctuary in her yard, Brea Starmer has learned a thing… Read More

Amperity acquires Custora to bolster customer data platform and fend off competition from tech giants

Amperity is making its first acquisition to strengthen the company’s customer data platform as competition from Salesforce, Oracle, Adobe, and… Read More

Data analytics startup Versium pivots to business-to-business marketing with new service

The explosion of consumer data — made possible by the rise of e-commerce and social media — completely changed how… Read More

Amperity raises $50M to take on Salesforce, Adobe, Oracle and others with its customer data platform

With tech giants such as Adobe, Salesforce, and Oracle entering the ring, Seattle startup Amperity is raising more investment dollars… Read More

GeekWire Calendar Picks: Board games; AI in healthcare; Harry Potter concert; and more

— While next week promises to be filled with parades, fireworks, and picnics, there’s also the chance to play some… Read More

How a paired voice and screen experience could change the way we shop for clothes online

In the past 20 years we’ve seen continuous e-commerce innovation. Omnichannel investments have blurred the line between channels with conveniences… Read More

Marketing tech startup Lytics raises $35M to help companies learn more about individual customers

Lytics has raised more funding to help brands such as Nestlé, The Economist, Atlassian and others bolster their 1-to-1 customer marketing… Read More

Silicon Valley investment firm Alpine SG acquires 6 startups, forms new Seattle-area marketing company

Alpine SG, a Silicon Valley investment firm that acquires and then operates software-as-a-service companies, is swooping up six startups and… Read More

Tech Moves: Qumulo taps cloud storage vet to lead marketing; BitTitan adds head of global sales

— Molly Presley will head up product marketing at cloud storage startup Qumulo. Presley brings many years of storage marketing… Read More

Tableau marketing chief Elissa Fink leaving after 11 years with data visualization company

Elissa Fink, the marketing leader who helped Tableau Software grow from ambitious tech startup to international public company with more than… Read More

LeadScorz raises cash to help marketers analyze sales leads with AI

Seattle-based startup LeadScorz has raised cash to fuel growth of its software that helps marketers improve their lead acquisition process.… Read More

Add3 acquires Point It as Seattle digital marketing firms join forces

Seattle digital marketing firm Add3 today announced the acquisition of fellow Seattle marketing agency Point It. Founded in 2003, Add3 specializes in search,… Read More

Lessons in bootstrapping: Drift acquires marketing automation startup Siftrock, opens Seattle office

The path to profitability and acquisition doesn’t always require hoards of venture capital dollars. That’s what Siftrock just proved. The… Read More

The real reason startups fail: How the right distribution strategy can save your company

After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes… Read More

As Twitter cracks down on fake followers, SparkToro launches free tool to measure influence more intelligently

Seattle entrepreneur Rand Fishkin thinks it’s “so darn frustrating” that brands still use the number of followers an account has… Read More

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