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LeadScorz CEO Pat Murphy.

Seattle-based startup LeadScorz has raised cash to fuel growth of its software that helps marketers improve their lead acquisition process.

The company just reeled in a $764,000 seed round from several local business executives, including five members of the Puget Sound Venture Club.

LeadScorz uses a combination of AI and machine learning to assign a “score” to potential sales leads. It leverages partnerships with data providers including Versium Analytics and integrates with CRM apps to power its dynamic predictive lead scoring for customers in education, finance, and gaming. The company also offers custom audience targeting and marketing optimization services.

Veteran entrepreneur Pat Murphy launched the company in 2016. Murphy previously launched NetMinds Consulting; Mosaix Communications; Xecutive Partners; and Vega Performance Marketing.

LeadScorz plans to grow its 9-person team with the new funding.

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