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Erin McKeeby runs SendinBlue’s Seattle outpost. (SendinBlue Photo)

Paris-based digital marketing startup SendinBlue has secured a whopping $36 million in funding and plans to use the cash to substantially grow its Seattle office, the company’s U.S. base.

Partech Ventures, an investment firm with offices in San Francisco and Europe, led SendinBlue’s Series A. The funds will go toward developing new products and hiring 100 new employees across offices in Seattle, Paris, and India.

SendinBlue makes low-cost digital marketing tools that allow businesses to run email and text message campaigns. In Seattle, the company has a team of nine employees, led by General Manager Erin McKeeby. She led marketing teams for various companies in Florida before joining SendinBlue, according to LinkedIn.

SendinBlue’s reporting dashboard. (SendinBlue Image)

The company plans to hire more than 35 new employees in Seattle in the next two years. By four years, SendinBlue expects its Seattle team to grow to more than 100. The Seattle office functions mainly as a marketing and customer care hub, serving U.S. customers.

Prior to this round, SendinBlue had raised just $1 million in early-stage funding. The platform has grown to 50,000 users and seen a 125 percent year-over-year increase in new customers in the U.S., according to a press release announcing the funding.

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