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Tune CEO Peter Hamilton takes the stage.

Tune CEO Peter Hamilton was born to write and star in a parody of the Broadway hit “Hamilton.”

Not only does he share his name with the title character, he also studied music at the University of Texas, spent two years singing for the Seattle Opera, and has a reputation for theatrics.

Hamilton put that impressive pedigree to good use, producing the Hamilton tribute in the video below, in just a week.

Tune employees and local theater actors kicked off the company’s annual Postback conference with this epic number. The song opened with an ode to Lucas and Lee Brown, the twin brothers who co-founded Tune:

How did these brothers, founders, identical twins

Become builders, dropped in the middle of a mobile marketer’s need

To bring mobile apps performance, app downloads, engagements

Build something that’s unrivaled, nothing stronger

The Tune brothers founding measurement for mobile forward

Got a lot farther

By working a lot harder

By being a lot smarter

By being the self-starters

In one year they profited and started dreamin’ larger.

Postback is a two-day networking conference that brings together 1,000 marketing professionals in Seattle. Or, as Hamilton’s musical puts it:

There’s gonna be so much here to do, and not just party through

You’re gonna be dead and tired

Happy, so happy that you decided

To join us, in Seattle, welcome to the place y’all

Tradin’ office hours for two days of livin’ large y’all


From every expert in this mobileverse


For the future, making apps connect with web

I’m tellin you this is it, like a marketer’s fairy land

At Postback you can be a new man.

The Broadway tribute wasn’t the first time Hamilton took the stage at a Seattle tech event. At the 2015 GeekWire Bash, he kicked things off with an operatic rendition of the National Anthem.

“That’s what happens when you give someone who has a music degree a stage and he doesn’t get to use it enough,” Hamilton told the Postback crowd.

GeekWire is hosting its weekly radio show at Postback today. 

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