Tune

Tune selling marketing measurement business to Branch, will focus solely on HasOffers software

by Nat Levy on September 10, 2018September 10, 2018 at 7:59 amComment

Tune confirmed that it has sold its Attribution Analytics business, which measures the effectiveness of digital ad campaigns, to mobile marketing company Branch, in a deal that includes nearly a third… Read More

Report: Tune’s mobile marketing measurement business acquired by Facebook partner Branch

by Nat Levy on September 6, 2018September 6, 2018 at 11:06 pmComment

Branch, a mobile marketing company based in Redwood City, Calif., has acquired a major business from Tune, a Seattle startup that builds technology for mobile marketers, app creators, ad agencies… Read More

Tech Moves: Tune hires VP of product management as director of product leaves for Rover, and more

by Kaitlyn Wang on July 19, 2018July 23, 2018 at 1:54 pmComment

Seattle-based mobile analytics and marketing company Tune hired Bhavana Mathur from Apptio to be its new vice president of product management. Mathur was the senior director of product management at Bellevue,… Read More

Seattle tech duo strike out for Detroit, hoping to spark a surge in startups in the Motor City

by Lisa Stiffler on July 3, 2018July 4, 2018 at 10:41 amComment

As Amazon considers tech hot spots across North America for its so-called HQ2, a more modest enterprise is departing Seattle and placing its bets on the entrepreneurial potential of Detroit,… Read More

Mobile marketing startup Tune trims staff as part of restructuring; key execs depart

by Taylor Soper on May 30, 2018May 30, 2018 at 11:04 am1 Comment

Tune is going through more changes as the Seattle-based company continues to shift resources. The mobile marketing startup let go of 11 people last month to streamline its commercial go-to-market… Read More

Apple partners with Tune to share new data about why users reinstall apps

by Taylor Soper on May 30, 2018May 29, 2018 at 5:46 pmComment

Knowing more information about how and why smartphone owners reinstall an app might be a bigger deal than most mobile marketers think. That’s the conclusion from Seattle mobile marketing startup… Read More

Tune acquires IP assets from Optimob to bolster HasOffers performance marketing platform

by Taylor Soper on January 7, 2018January 7, 2018 at 8:56 amComment

Seattle-based marketing company Tune today announced that it acquired the intellectual property assets of Optimob, a marketing automation startup based in Tel Aviv, Israel. Optimob, founded in 2016, created software… Read More

Video

Tune House welcomes new tech-minded women scholars at UW and Melinda Gates pays a visit

by Kurt Schlosser on October 4, 2017October 4, 2017 at 12:34 pmComment

Melinda Gates is obviously a champion of creating opportunities for women in technology. On Wednesday morning she was in Florida to deliver a keynote address at the Grace Hopper Celebration of Women in… Read More

Mobile marketing startup Tune cuts 9% of staff as it looks to return to profitability

by Taylor Soper on September 26, 2017September 26, 2017 at 9:36 amComment

Seattle-based mobile marketing startup Tune today cut 9 percent of its staff, or about 30 employees, as it looks to return to profitability. Tune CEO Peter Hamilton confirmed the cuts… Read More

Facebook deep-link policy change creates ‘tough situation’ for Seattle mobile marketing startup Tune

by Nat Levy on August 4, 2017August 4, 2017 at 2:39 pm 2 Comments

A small change in Facebook’s ad policies is causing problems for Seattle mobile marketing startup Tune. The change involves a key method of measuring app visits and installs, called deep… Read More

Podcast

Podcast: Tune CEO Peter Hamilton on the future of mobile marketing and lessons from his opera career

by Clare McGrane on July 24, 2017July 26, 2017 at 10:07 amComment

What do mobile marketing and the classic Baz Luhrmann film Moulin Rouge have in common? Most people would say nothing at all, but Peter Hamilton, CEO of mobile marketing startup… Read More

Mobile marketing company Tune launches new ‘People Service’ to unify mobile and in-store customer data

by Nat Levy on July 21, 2017July 20, 2017 at 3:36 pm 2 Comments

Seattle mobile marketing startup Tune said Friday it has launched a new service that paints a complete picture of individual customers — by bringing together mobile, web, app and in-store… Read More

Video

Now that’s how you open a conference! Tune turns to song again with Postback 2017 musical number

by Kurt Schlosser on July 20, 2017July 26, 2017 at 10:04 amComment

Forget the sponsor shoutouts and heads up about lunch. If you want to grab an audience at the start of a conference, hit ’em with a musical number! Tune CEO… Read More

Tune launches ‘tunebot,’ a Slack-powered chatbot that answers queries on marketing data

by Clare McGrane on July 10, 2017July 10, 2017 at 12:27 pmComment

Interpreting data is a hard job, especially when you need answers on the fly. Tune, the Seattle-based marketing technology company, is hoping to make quick data queries easier for marketers… Read More

Video

Drop out, Tune in: Why the twin brothers behind this Seattle startup set up a tech outpost in Alaska

by Kurt Schlosser on July 3, 2017July 4, 2017 at 8:05 am 7 Comments

Lucas and Lee Brown, the twin brothers who founded the Seattle mobile marketing analytics company Tune, have found something else in the wilds of Alaska: a work-life balance that has… Read More

Video

TUNE employees build a tiny home for the Pod Project in effort to address homelessness

by Monica Nickelsburg on May 22, 2017May 22, 2017 at 2:13 pmComment

While everyone seemed to be out soaking up some rare Seattle sunshine this weekend, about a dozen TUNE employees were building a home. To be fair, it was a home designed… Read More

Tune adds former Oracle and Simply Measured execs to leadership board

by Clare McGrane on May 15, 2017May 15, 2017 at 11:30 am 4 Comments

Tune, the fast-growing Seattle-based mobile marketing analytics company, announced two big additions to its leadership board Monday: former Oracle exec Ryan Buma joins the company as its Chief Commercial Officer and… Read More

Working Geek: TUNE’s marketing VP Jennifer Wong moonlights as a UW instructor

by Monica Nickelsburg on March 30, 2017March 30, 2017 at 1:36 pmComment

During her four years at TUNE, Jennifer Wong has risen from a member of the startup’s three-person market team to the top marketing executive managing a team of 26. In… Read More

Tech Moves: Apple poaches Amazon Fire exec; Tune promotes Koch to CTO; Nohla names CEO; etc.

by Clare McGrane on February 8, 2017February 8, 2017 at 12:32 am1 Comment

—Apple and Amazon are on a collision course in many industries, but the battle for tech talent looks to be heating up in the TV space. According to a report… Read More

Podcast

GeekWire Radio at Postback: Inside the world of dating apps, mobile marketing, and Clash of Clans

by Clare McGrane on July 22, 2016June 11, 2017 at 8:36 am 2 Comments

This week on the GeekWire radio show and podcast: We’re on location at Postback, the mobile marketing conference hosted by Tune, the Seattle-based mobile marketing company. PODCAST SPONSORS We speak with Micah… Read More

Ray Kurzweil: The world isn’t getting worse — our information is getting better

by Todd Bishop on July 22, 2016July 26, 2016 at 10:22 am 51 Comments

Follow-up: Ray Kurzweil makes his case: This is ‘by far the best time in human history’ — despite what you might read on Facebook Ray Kurzweil, the author, inventor, computer… Read More

Tune does ‘Hamilton’: Watch this Seattle company’s epic Broadway tribute

by Monica Nickelsburg on July 21, 2016July 21, 2016 at 3:04 pmComment

Tune CEO Peter Hamilton was born to write and star in a parody of the Broadway hit “Hamilton.” Not only does he share his name with the title character, he… Read More

Working Geek: How ‘wiping the slate clean’ helps Tune CEO Peter Hamilton prioritize

by Monica Nickelsburg on June 15, 2016June 15, 2016 at 2:19 pm1 Comment

Between his degrees in film and music, aversion to a dedicated office, and tendency to practice “inbox zero,” Peter Hamilton isn’t your conventional CEO. But the head of Tune did… Read More

Photos

Why this startup turned a former billiards hall into a gourmet company kitchen

by Monica Nickelsburg on May 25, 2016May 25, 2016 at 11:19 am 2 Comments

Former patrons of Belltown Billiards would probably balk at the sight of dishes like “rack of lamb” and “miso cod” being served at the iconic dive. But the menu was… Read More

GeekWire Awards: Vote for the Next Tech Titan

by John Cook on April 21, 2016April 10, 2017 at 7:26 amComment

There are giants among us. Today’s category in the GeekWire Awards — Next Tech Titan — recognizes a tech company that’s on the cusp of making a very serious dent… Read More

GeekWork Picks: Sales automation startup Outreach seeks architect for Microsoft integration

by Cara Kuhlman on April 14, 2016April 14, 2016 at 9:55 amComment

Outreach, the Seattle-based sales automation startup, is seeking a .Net Integration Architect to help build out the platform’s integration products, specifically for Microsoft technologies. In October 2015, the company completed… Read More

Heads up, female coders: Seattle startup Tune accepting applications for UW house

by Madeline Vuong on March 1, 2016March 1, 2016 at 5:54 pm1 Comment

Tune, the Seattle-based mobile marketing analytics firm, is now accepting applications for its special interest, rent-free house that invites females studying computer science or informational technology at the University of Washington to join a residential community of likeminded… Read More

Tune selling marketing measurement business to Branch, will focus solely on HasOffers software

Report: Tune’s mobile marketing measurement business acquired by Facebook partner Branch

Tech Moves: Tune hires VP of product management as director of product leaves for Rover, and more

Seattle tech duo strike out for Detroit, hoping to spark a surge in startups in the Motor City

Mobile marketing startup Tune trims staff as part of restructuring; key execs depart

Apple partners with Tune to share new data about why users reinstall apps

Tune acquires IP assets from Optimob to bolster HasOffers performance marketing platform

Tune House welcomes new tech-minded women scholars at UW and Melinda Gates pays a visit

Mobile marketing startup Tune cuts 9% of staff as it looks to return to profitability

Facebook deep-link policy change creates ‘tough situation’ for Seattle mobile marketing startup Tune

Podcast: Tune CEO Peter Hamilton on the future of mobile marketing and lessons from his opera career

Mobile marketing company Tune launches new ‘People Service’ to unify mobile and in-store customer data

Now that’s how you open a conference! Tune turns to song again with Postback 2017 musical number

Tune launches ‘tunebot,’ a Slack-powered chatbot that answers queries on marketing data

Drop out, Tune in: Why the twin brothers behind this Seattle startup set up a tech outpost in Alaska

TUNE employees build a tiny home for the Pod Project in effort to address homelessness

Tune adds former Oracle and Simply Measured execs to leadership board

Working Geek: TUNE’s marketing VP Jennifer Wong moonlights as a UW instructor

Tech Moves: Apple poaches Amazon Fire exec; Tune promotes Koch to CTO; Nohla names CEO; etc.

GeekWire Radio at Postback: Inside the world of dating apps, mobile marketing, and Clash of Clans

Ray Kurzweil: The world isn’t getting worse — our information is getting better

Tune does ‘Hamilton’: Watch this Seattle company’s epic Broadway tribute

Working Geek: How ‘wiping the slate clean’ helps Tune CEO Peter Hamilton prioritize

Why this startup turned a former billiards hall into a gourmet company kitchen

GeekWire Awards: Vote for the Next Tech Titan

GeekWork Picks: Sales automation startup Outreach seeks architect for Microsoft integration

Heads up, female coders: Seattle startup Tune accepting applications for UW house

GeekWork Picks: Fast-growing Tune seeks Lead Security Engineer

Tech Moves: Microsoft VP Bob Stutz heads to Salesforce, former Porch exec lands new gig, and more

Meet the 8 new college roommates who just moved into a house for women studying computer science

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