Startup Spotlight: MarketingZoom launches platform for buying and selling local marketing After spending nearly a decade running a motorsports marketing agency, Tony Scott saw a major hole in the marketing field:… Read More
Startup Spotlight: Giftbit helps businesses track gift card usage, save money on unused offers The holidays are coming up, which means you’ll likely receive a gift card from a business you never patronize. And while some… Read More
Startup Spotlight: Innervate helps game developers monetize their most ‘obsessed’ players Adam Lieb knows games. The 28-year-old Seattle native built his first online gaming community at age 11 and later sold it to… Read More
Startup Spotlight: Outleads helps advertisers incorporate offline behavior for targeted online ads Ever seen an advertisement, supposedly targeted for you, that clearly missed the mark? Maybe flower shopping led to a barrage of wedding dresses… Read More
Microsoft exec: Why Apple and Google have an advantage, and how Microsoft plans to compete If you use an iPhone, you’re more likely to use Safari than someone who doesn’t use an iPhone. Google Chrome… Read More
It’s all BS … and that’s the best part of this new font Had enough of tech buzzwords? There’s a font for that. For all of us who have suffered through once-meaningful terms… Read More
Legal directory Avvo looks to attract users with funny new TV ad campaign Avvo is embarking on a new branding campaign, looking to drive interest in its lawyer directory and marketplace for legal… Read More
Seattle startup Rival IQ reels in $1 million to help track competitors on social media Rival IQ wants to help organizations make better sense of information, while also keeping close tabs on the competition. And… Read More
In effort to bridge divide between sales and marketing departments, Bizible raises $8 million Seattle marketing analytics startup Bizible — a 2012 TechStars Seattle grad led by former Microsoft program manager Aaron Bird — has reeled… Read More
Mobile marketing startup HasOffers rebrands to Tune One of Seattle’s fastest-growing startup companies has a new name. HasOffers announced today that it’s taking on the new corporate… Read More
Zulily cranks up marketing machine to draw in customers for non-kid categories Wall Street didn’t like that Zulily reported a wider loss than expected, so they probably won’t like hearing this: The Seattle retailer… Read More
Trash-talking NFL star Richard Sherman keynotes Adobe conference, dishes out marketing tips The CEO of Kickstarter, the CMO of Sephora, Robert Redford and … Richard Sherman? This week’s Adobe Summit conference had… Read More
Startup marketing advice from Nike, Starbucks vet: ‘Think of your brand as a person’ It’s probably a good idea for entrepreneurs to take brand-building advice from Stanley Hainsworth. After all, the marketing guru has… Read More
Yahoo continues acquisition spree, buys Seattle mobile marketing startup Sparq Seattle mobile marketing startup Sparq is the latest company to land in the corporate grasp of Yahoo. “We’ve come a… Read More
Evocalize raises $3M to help brands build more personal relationships with customers With the advent of social media and other technology, brands can communicate with individual customers in more ways than ever.… Read More
Study shows Microsoft outpacing Apple in battle for tech consumer mindshare A new study from Forrester may surprise you: Microsoft — not Apple — is doing a better job of building… Read More
Here’s how Cheezburger executed a kickass kitten delivery viral marketing stunt with Uber It’s not easy putting together a one-day viral marketing campaign in three cities that involves cute kittens, customized cupcakes and… Read More
It’s the end of the road for Optify: Assets sold, startup shuts doors Optify, a Seattle maker of marketing software that laid off its staff and hit the wall in September, has sold… Read More
Solavei signs up 250,000 members and expands into new areas: Company now on $67M revenue run rate It’s been just one year since Solavei emerged on the scene with a referral-based marketing approach for selling cellular service,… Read More
Affiliate marketing startup PopShops acquired by Rakuten Seattle-based PopShops, which describes itself as a coupon and product feed platform, has been acquired in a deal of undisclosed… Read More
Rand Fishkin’s 6 ingredients for great marketing Rand Fishkin wrapped up Mozcon 2013 in style by outlining his principles for great marketing and leading a discussion on the… Read More
These are the keys to social business, according to Eventbrite’s VP of Marketing SAN FRANCISCO — For Eventbrite, social media is a key component of its business plan. According to Tamara Mendelsohn, its… Read More
SEO guru Vanessa Fox sells search analytics startup Nine by Blue to RKG Seattle entrepreneur Vanessa Fox has been bootstrapping her search analytics business, Nine by Blue, for the past six years. Today,… Read More
Placed offers way for app developers to make money from user location data App developers can already monetize location data of its users, but often times it comes with messy and disruptive advertisements.… Read More
34 Must-Have Tools to Launch your Startup from Idea to Exit I’ve launched half a dozen or so startup products in my career and in the process I’ve picked up my list of… Read More
Demystifying startup marketing: A few tips on how to tell your story This is a follow-up to Marcelo Calbucci’s recent post on GeekWire: “We need more startup marketing minds (a.k.a. Full-Stack Marketers).”… Read More
Commentary: We need more startup marketing minds (a.k.a. Full-Stack Marketers) Three years ago I was at a dinner and an entrepreneur was telling me and the VP of Marketing of… Read More
The inside scoop on how one of Seattle’s hottest startups picked its cool new logo What does a logo really say about a company? Oftentimes, startups don’t have the brainpower or time to mess around… Read More
Hey, ‘disrupt’ this! 5 tech terms to banish in 2013 The New Year is a time for us to reflect on the past, make adjustments for the future and —… Read More
AudienceScience slashes 33 jobs, closing ad network Jan. 1 AudienceScience, a global digital marketing company with offices in Bellevue, is closing its ad network business effective Jan. 1 so… Read More
