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popshops11Seattle-based PopShops, which describes itself as a coupon and product feed platform, has been acquired in a deal of undisclosed size by New York-based Rakuten Marketing. Founded in 2006, PopShops’ ShopBuilder tool allowed publishers, bloggers and other companies to add e-commerce functionality to their Web sites, earning affiliate revenue in the process.

Users of the service, which include publishers, blogs, coupon sites and others, choose from 100 million products from more than 4,000 affiliates.

“Having built a long-standing partnership with PopShops, we were already impressed with the quality of its analytics engine and ability to help drive online sales,” said Yaz Iida, chief executive officer, Rakuten Marketing. “Through this acquisition, we’ll continue to outpace the competition and strengthen our assets across all of the vital areas of digital marketing that will benefit from PopShops’s powerful analytics engine.”

Rakuten PopShops employees will remain with the company in Seattle, reporting to Rohinee Mohindroo, president, Rakuten PopShops.


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