Appature has been undergoing what CEO Kabir Shahani describes as a “pretty dramatic growth curve” in the past year, growing monthly recurring revenues more than 12X since raising its last… Read More
You just can’t compete with that iconic Apple logo. For the second year in a row, Apple was named the world’s most valuable brand with a value of $182.9 billion,… Read More
It probably shouldn’t come as a surprise that big brands like The Gap or CSV struggle with social media. They have so many priorities, don’t talk to the right experts… Read More
I love paper. I hate paper. Independent of format, print or digital, what I want is information at my fingertips when I need it, wherever I am. I want instant… Read More
You can’t be a marketing professional and NOT create content. In fact, the Content Marketing Institution said so when it published this interesting statistic: “93 percent of marketing professionals create,… Read More
“Seattle’s great at building technology, but we don’t understand marketing. San Francisco’s great at marketing. That’s why great B-to-C companies come out of San Francisco and not Seattle.” A managing… Read More
While social sites like Pinterest and Tumblr are growing like wildfire and offering marketers plenty of opportunity to leverage new audiences, my money is still on Facebook in 2012 as… Read More
This seems like a great way to get yourself killed, or at least seriously injured. Replyboard founder Steinar Skipsnes and friend Nick LaPratt spent their weekends over the past four months armed with… Read More
Seattle mobile app developer Michael Burford thought he’d come up with a brilliant brainstorm to find customers for his new mobile puzzle game, Pawn’d. And on the surface, the idea didn’t… Read More
Urbanspoon scratched and clawed its way to success, driven by the bootstrapping mindset of founders Adam Doppelt, Ethan Lowry and Patrick O’Donnell. The online restaurant directory grew largely through word-of-mouth;… Read More
Just because you’ve built a successful company doesn’t mean you can relax. Succeeding in this ever-changing business world demands that you constantly strive to get ahead…and stay ahead. Easier said than… Read More
Free publicity is one of the best tools that you can use to promote and grow your small business or startup. P.T. Barnum used it to grow his little circus… Read More
Buuteeq has reeled in an addition $2 million in capital from a long list of angel investors in Seattle and Silicon Valley, money that the fast-growing Seattle company will use… Read More
One of the most compelling things about SEOMoz co-founder Rand Fishkin is his complete transparency about the entrepreneurial voyage. Not many folks I know, lay it on the line quite… Read More
In an era of Yelp, CitySearch, Google Places and dozens of other online directories, it can be especially tough for small businesses to make sure that they are being properly… Read More
Microsoft wants to put an arrow through the heart of Android this Valentine’s Day, and it is turning to a Twitter promotion for help. You can call it tacky or… Read More
One of the most fascinating aspects of the latest Harris Poll Reputation Quotient study is that Amazon.com continues to bolster its brand, even as most Americans have little physical interaction with… Read More
Online marketing is an ever-changing, fast-moving industry with no shortage of information available for those looking to master things such as SEO, Twitter and Google+. But there’s so much information… Read More
Do a quick, little experiment with me. Think of your favorite big brand — could be Amazon or Virgin or Coke. Now go all the way back in history to… Read More
Ok, I’ll admit it, I am a bit of a sucker for the Super Bowl ads. And each year before the big game, I am especially interested to see which… Read More
Zumobi, a maker of mobile applications for companies such as MSNBC, Motor Trend and others, has named Marla Schimke as vice president of marketing. Schimke previously worked at AudienceScience, Microsoft and… Read More
Apple is already much bigger than Microsoft in terms of market value. But Microsoft still has a leg up on its long-term rival when it comes to “brand value,” at… Read More
Are you thinking about your brand as you build your startup? If not, you should stop everything you are doing right now and pay attention to what I’m about to… Read More
Seattle area companies such as Estately, Findwell, Redfin and Zillow are looking to upend the traditional real estate industry, using technology and new business models. But based on a new… Read More
The Alaskan Way Viaduct is one of Seattle’s most important transportation arteries. So, when it closes for a 9-day period beginning this Friday night, it is likely to cause chaos… Read More
Spring Creek Group, a five-year-old social media agency, has been acquired by Interpublic Group’s Mediabrands unit for an undisclosed price. Co-founded by Clay McDaniel, Spring Creek’s clients include Microsoft, HTC,… Read More
The M&A market continues to heat up, and today saw another Seattle area technology company taken out. Hipcricket, which helps clients such as Nestle Water and KISS FM Cleveland conduct mobile… Read More
SeniorHomes.com, an online directory designed to help families find nursing homes, retirement centers and other elder care facilities, has raised $3 million in startup capital. Led by former Microsoft and… Read More
The life and early path of a disruptive entrepreneur can be lonely indeed. By definition, you’re building something that nobody has seen before, that nobody has used before, and that… Read More
Maybe this will go down in the history books as one of the bigger accomplishments in Seattle’s tech industry. Well, let’s hope not. On Sunday afternoon, Seattle startup Cozi set… Read More
