Articles about marketing – Page 5 of 5

Seven critical factors to great business branding: A guide for startups

Are you thinking about your brand as you build your startup? If not, you should stop everything you are doing… Read More

What Internet revolution? Realtors still prefer cold calls, direct mail over Internet ads

Seattle area companies such as Estately, Findwell, Redfin and Zillow are looking to upend the traditional real estate industry, using… Read More

Got the viaduct blues? Uber to offer 50 percent discounts to frustrated commuters

The Alaskan Way Viaduct is one of Seattle’s most important transportation arteries. So, when it closes for a 9-day period… Read More

Social media agency Spring Creek acquired by Mediabrands

Spring Creek Group, a five-year-old social media agency, has been acquired by Interpublic Group’s Mediabrands unit for an undisclosed price.… Read More

Mobile marketing firm Hipcricket sells to Augme for $44.5 million

The M&A market continues to heat up, and today saw another Seattle area technology company taken out. Hipcricket, which helps… Read More

SeniorHomes.com raises $3 million, plans national expansion

SeniorHomes.com, an online directory designed to help families find nursing homes, retirement centers and other elder care facilities, has raised… Read More

Guest Commentary: Four keys to selling beyond early adopters

The life and early path of a disruptive entrepreneur can be lonely indeed. By definition, you’re building something that nobody… Read More

Startup sets world record, lines up 17,782 rubber ducks

Maybe this will go down in the history books as one of the bigger accomplishments in Seattle’s tech industry. Well,… Read More

Why your product must be social — not just your marketing

Guest Commentary: If you market to consumers, you will be out of business in 10 years if you don’t have… Read More

Amazon.com’s latest promotion: Free milk for a year

Got milk? Amazon.com does. And the Seattle online retailer is using the staple to lure customers to its Amazon Fresh… Read More

Marketfish nabs $4.5 million, names chief privacy officer

Marketfish, a Seattle startup which operates an online marketplace for email marketing lists, has reeled in $4.5 million in new… Read More

Seven marketing mistakes most startups make

Guest commentary: Marketing for a startup is different than anything you may have done before. It’s different from the big-company… Read More