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Clay McDaniel

Spring Creek Group, a five-year-old social media agency, has been acquired by Interpublic Group’s Mediabrands unit for an undisclosed price. Co-founded by Clay McDaniel, Spring Creek’s clients include Microsoft, HTC, US Bank and LiveNation.

Mediabrands plans to retain the Spring Creek name, and its 35 employees are all moving to Mediabrands.

McDaniel writes in a blog post that the acquisition marks a significant step forward in the company’s growth.

“I believe that the strategic and –  as importantly for me and my team – the philosophical ‘fit’ for Spring Creek Group within Interpublic’s Mediabrands agency group is perfect,” he wrote.

Spring Creek Group's offices in Pioneer Square

He continued:

“They are extremely committed to helping us maintain our vision for the future of Spring Creek, while we also build a holistic digital media marketing services model through the MAP.  Above all else, Mediabrands shares a similar set of values to ours.  In short, we are thrilled about what the future holds for us, as well as for all of our clients and technology and software partners.”

Spring Creek was recently named to the Inc. 500 list, ranking #325 with revenue of $4.3 million.

The acquisition marks the second big piece of news this week in Seattle’s social media agency industry, following the announcement on Monday that Banyan Branch had scored $1.7 million from a group of prominent angel investors that included Geoff Entress, Neil Patel, Bill Bryant and others.

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