Rival IQ wants to help organizations make better sense of information, while also keeping close tabs on the competition. And today the Seattle startup — which helps organizations better analyze digital content and track keywords in an effort to surface competitive intelligence — is announcing $1 million in funding. Backers include Paul Allen’s Vulcan Capital, as well as Gravity Ventures, Galvanize Ventures, Confluence Capital and Seattle super angels Geoff Entress, Rudy Gadre and Gary Rubens.
Rival IQ has assembled an impressive founding team that includes former V2Green executives John Clark, Seth Bridges and Seth Pollack, as well as former Gist CEO T.A. McCann. Started in January 2013, the startup has raised $2 million to date.
“This is a further vote of confidence in our strategy and market penetration by both existing and new investors,” said Clark, who serves as CEO of Rival IQ. “In addressing challenges that marketers face every day, we have found real resonance with our customer base, and we want to expand our approaches to engage with them as well as add more features to help them be even more successful.”
At this stage, Rival IQ allows customers to track chatter on six social networks: Twitter, Facebook, Google+, LinkedIn, YouTube and Instagram. It also recently added a new service that allows users to track website keyword rankings for themselves as well as rivals— compiling data on search volume, approximate cost and estimated advertising spend. The service costs $99 to $399 per month.
Editor’s note: GeekWire has worked with Rival IQ in the past to provide analysis of the GeekWire 200, a ranking of the top privately-held tech companies in the Pacific Northwest.
