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soccer

How Microsoft is helping top Spanish soccer league LaLiga track fan behavior and expand globally

LaLiga wants to learn more about its fans and expand its footprint around the globe — and it’s getting help… Read More

As Sounders FC looks to defend MLS Cup title, use of sports science remains a ‘competitive advantage’

For the Seattle Sounders, sports analytics remains an important part of winning matches and keeping players healthy. The defending MLS Cup… Read More

MLS Commissioner Don Garber talks Facebook streaming deal, video-assisted refs, sports betting

AUSTIN, TX. — Count Don Garber among the folks who are looking forward to video assistant referee technology being used during… Read More

Sounders FC revamps smartphone app to make mobile ticketing easier for soccer fans

Mobile ticketing continues to be a big focus for the Seattle Sounders. The MLS club just revamped its iOS and Android… Read More

Here are the ‘missed opportunities’ soccer legend Landon Donovan sees with sports technology

LAS VEGAS — Major League Soccer clubs, like many other pro sports franchises, are using data analytics and technology more… Read More

How sports analytics helped the Seattle Sounders make it to their first-ever MLS Cup

Data and analytics surely aren’t the only reason for the Seattle Sounders’ remarkable late-season run that’s resulted in a chance… Read More

‘Mr. Sounder’ Zach Scott reflects on 15-year pro soccer career and prepares for sales analyst job

Growing up in Hawaii and working in pineapple fields, Zach Scott probably didn’t think he’d spend the first 15 years of… Read More

Seattle Sounders are battle ready with Xbox ‘Gears of War 4’ jerseys for regular season finale

Seattle Sounders FC fans will watch their team do battle in jerseys that have a little extra fighting spirit designed… Read More

LA Galaxy head coach Bruce Arena: Analytics in soccer ‘doesn’t mean a whole lot’

Embed from Getty Images Bruce Arena isn’t the biggest believer in analytics. The Los Angeles Galaxy head coach bashed the… Read More

Technology ‘part of the DNA’ for Major League Soccer, commissioner says on eve of GeekWire Sports Tech Summit

When Major League Soccer agreed upon its collective bargaining agreement in 2011, the number one issue discussed between the league… Read More

Shot on iPhone soccer

Apple’s newest ‘Shot on iPhone’ ad showcases ‘the beautiful game’ with beautiful images

https://www.youtube.com/watch?v=ThqAl8EfNGI Apple’s “Shot on iPhone” ad campaign relies on imagery created by users to convey the simplest message possible: it’s pretty… Read More

Microsoft inks deal with Seattle Reign soccer team for jersey sponsorship

Microsoft is becoming the de-facto jersey sponsor for professional soccer teams based in Seattle. Seattle Reign FC today announced that… Read More

How the Sounders learned from Delta and Starbucks for club’s mobile ticketing rollout

The Sounders will sport a new look in more ways than one when the soccer club kicks off its 2016 campaign… Read More

Sensoria partners with Microsoft on new soccer data dashboard, using sensors in players’ shoes

In recent years, the clearest way to improve a sports team’s performance has been to gather more data about each player,… Read More

Soccer and tech: How the Sounders separate noise from signal with wearable tracking data

While many soccer clubs now use wearable trackers to gain additional insight into player performance, the Seattle Sounders FC was largely… Read More

EA Sports removes athletes from FIFA 16 over NCAA eligibility concerns

Due to conflicts between EA Sports and the NCAA, 13 players have been removed from the upcoming game FIFA 16.… Read More

From Microsoft to the MLS: Ravi Ramineni crunches data to help the Sounders win

Having worked at Microsoft for seven years on projects like Bing and fraud management, Ravi Ramineni understands how to extract relevant information from… Read More

Sounders exec Adrian Hanauer: ‘We want to be the most innovative franchise in North America’

Whether it’s using wearable devices to track fitness performance or hiring an in-house developer to whip up custom mobile apps,… Read More

GeekWire Sounders Day: Get your tickets for the best rooftop deck party in soccer

We’re still flying high after the dominant performance by the U.S. Women’s National Team on Sunday — a soccer match… Read More

After concussion, U.S. women’s soccer player turns to military-grade protective headband

View image | gettyimages.com After suffering a concussion during a game in April, U.S. women’s soccer player Ali Kreiger is… Read More

How technology is transforming Real Madrid, with help from Microsoft

When asked about how technology is changing his organization, Real Madrid CEO José Ángel Sánchez recalls a key moment more… Read More

These wearable trackers help the Sounders dominate professional soccer in the U.S.

The Seattle Sounders FC has consistently been one of the most dominant MLS soccer squads in its six years of existence. While the team has… Read More

How cameras, sensors and analytics will change live sports broadcasts

LAS VEGAS — Watching a live sporting event on TV several years from now might look and feel a bit different.… Read More

How the German national soccer team used wearable technology to win the World Cup

View image | gettyimages.com LAS VEGAS — It was the 88th minute of the World Cup final this past July, with Germany… Read More

Microsoft Xbox extends Sounders jersey sponsorship through 2016

Microsoft will sponsor the Seattle Sounders FC jerseys for at least two more seasons. The MLS team confirmed with GeekWire… Read More

Online banking company Simple inks sponsorship contract with Portland Timbers

Simple, the Portland-based banking startup that was acquired by BBVA for $117 million in February, has signed a unique multi-year… Read More

Soccer geeks unite! Photos and video from an awesome GeekWire Sounders Day

A rooftop tailgate, delicious BBQ, tasty beer, and even an Ice Bucket Challenge — Sounders Day 2014 had it all.… Read More

Swype debuts MLS-branded, soccer-themed Android keyboards

The popular Android-based Swype keyboard is getting a soccer makeover. Starting today, Swype users will be able to personalize their keyboards with Major… Read More

The best darn rooftop tailgate party in soccer: Grab your tickets today for GeekWire Sounders Day!

Soccer. Suds. Sounders. It doesn’t get much better than this! Yep, GeekWire Sounders Day is back! Soccer geeks from across… Read More

Microsoft Bing’s prediction technology is 13-0 in the World Cup knockout round

Microsoft Bing’s prediction engine was not impressive in the World Cup group stage, correctly picking 60 percent of the winning teams… Read More

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