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soccer

Seattle startup Arkero expands English soccer reach, landing historic club as latest AI customer

The agreement builds on momentum for Arkero, which was launched last fall by the co-founder of Seattle digital remittance company Remitly and raised $6 million at the start of this year. Read More

You think tech is a circus? This former Facebook engineer quit to focus on a career as an elite juggler

Cory Black swapped his coding work for full-time freestyle footwork with soccer balls, and now the University of Washington computer science grad is coming off a bronze medal win at a premier juggling championship. Read More

Want to know what Jeff Bezos brings to Liverpool FC? Study Amazon’s Leadership Principles

GeekWire co-founder John Cook talks with The Redmen TV about Jeff Bezos’ new ownership stake in Liverpool FC, his first major foray into global sports ownership, and what his business philosophy could mean for one of the world’s most storied soccer clubs. Read More

Jeff Bezos after spaceflight

Jeff Bezos reportedly joining bid to buy stake in English soccer giant Liverpool FC

Jeff Bezos is reportedly part of an investment group seeking to buy a 30% stake in Liverpool FC, potentially giving the Amazon founder his first ownership interest in a major professional sports franchise. Read More

Egypt and Belgium tied, but drones grab a World Cup win over Seattle with lighted scoreboard

Visit Seattle calls the lighted display the first-ever drone scoreboard, and the destination marketing organization plans the activation for five more matches that will be played in Seattle. Read More

World Cup scoreboard in the sky: Drones will fly over Seattle to put match results in lights

The activation, from Visit Seattle, will take place at the Space Needle to add another visual flair to an event expected to draw huge crowds to the city. Read More

Why this Seattle-area startup is putting its name on the front of an English Premier League soccer team

Temporal, the Bellevue workflow orchestration company valued at $5 billion, announced Thursday that it is becoming the front-of-shirt sponsor of Crystal Palace Football Club beginning with the 2026/27 season. Read More

Out of Office: Luca Cazzanti’s AI and data skills are in play while coaching kids in the sport he loves

Out of Office is a new GeekWire series spotlighting the passions and hobbies that members of the Seattle-area tech community pursue outside… Read More

Microsoft teaming with Premier League to enhance soccer fans’ digital experience using AI

Microsoft announced a new strategic partnership with the Premier League on Tuesday in which the tech giant will use its… Read More

Remitly co-founder joins English soccer team’s ownership group, with plans to harness tech and AI

Shivaas Gulati needed a break. More than 11 years after helping to start Remitly, the Seattle digital remittance company, Gulati… Read More

Life goals: Megan Rapinoe says goodbye to soccer, and Seattle tech leaders share how she inspired

Megan Rapinoe’s reign is drawing to a close. But the global soccer star’s influence and activism is sure to continue… Read More

These tech workers bring valuable lessons from the office to coaching kids’ sports — and back again

Patience. Teamwork. Goal setting. A desire to compete. The place where you work and the buzzwords you hear might have… Read More

Seattle soccer fan became toast of the internet with his map for where to find alcohol at the World Cup

Ed Ball is back in Seattle after spending 10 days traveling to the World Cup in Qatar. But his legacy… Read More

Seattle selected as one of 11 U.S. host cities for World Cup soccer matches in 2026

Seattle has proven itself to be a premier location for soccer in the United States. Now it will show the… Read More

Q&A: Running the soccer numbers with new Seattle Sounders data analytics director Tyler Cox

The Seattle Sounders have a new numbers guy. Sure, it could be a player who scores a lot of goals… Read More

Soccer lovers and tech backers help launch new minor league team in Seattle with community focus

As the Seattle Sounders FC have risen to a place of prominence among the city’s professional sports teams, the Major… Read More

Podcast

GeekWire Podcast: Municipal broadband; capital gains tax; Amazon’s take on soccer super league

Here’s what we’re talking about on the GeekWire Podcast this week: Washington state is poised to make a significant change… Read More

Seattle Sounders among 23 teams around the world getting in on special ‘Fortnite’ celebration of soccer

The Seattle Sounders FC are getting in on a different sort of “beautiful game” as the club is one of… Read More

Photos: Thousands of Sounders fans crowd Seattle park for pre-MLS Cup party with Macklemore

“This. Is. It.” And it was something. Seattle Sounders FC fans turned out in force Sunday morning for pre-MLS Cup… Read More

#GeekiestSoundersFan wins MLS Cup pitchside seats with this nerdy 8-bit rap

His name is Andy Hartpence, and he normally raps about video games, computer science and robots. But this week the… Read More

From new owners to on-field analytics, here’s how technology impacts the Seattle Sounders FC

During practice, in the front office, on the jerseys — technology is impacting the Seattle Sounders FC in a myriad… Read More

Seattle Sounders connect with diehard fan whose rave green celebration stood out in L.A. and online

Johnathan Davis has been cheering soccer in Seattle for the better part of 25 years. He was cheering again in… Read More

Photos: GeekWire community celebrates summer and soccer with big rooftop Sounders Day party

Summer wasn’t quite done putting on a show in Seattle on Wednesday evening, turning the rooftop deck at Qualtrics in… Read More

GeekWire Sounders Day returns: Everything you need to know for Wednesday’s end-of-summer rooftop deck party

We’re not ready for summer to end, so we are squeezing in one last party. GeekWire Sounders Day is taking… Read More

Seattle Sounders goalie Stefan Frei saves some passion for off the pitch with art and tech pursuits

There is artistry in athletics. And certainly that is true for those who play goaltender in soccer — just go… Read More

Microsoft CEO Satya Nadella and other Seattle tech leaders join new Sounders soccer ownership group

Editor’s note: Story updated with comments from Adrian Hanauer’s press conference. Tech is taking over soccer in Seattle. An all-star… Read More

GeekWire Sounders Day: Limited tickets available for our epic summer rooftop party

Our favorite outdoor event is returning to one of the coolest rooftop decks in Seattle. The GeekWire Sounders Day tailgate… Read More

Seattle venture capitalist joins Reign FC ownership group as soccer team announces move to Tacoma and new stadium plans

The Seattle Reign FC, the professional women’s soccer club that has played for five seasons at Memorial Stadium, is dropping… Read More

Soccer on Your Tabletop

Dive into World Cup action: AI researchers turn soccer videos into 3-D ‘holograms’

News Brief: Computer scientists have trained a neural network to transform the action from pre-recorded videos of soccer games into… Read More

TLDR: Google AdWords won’t run campaign ads in WA state, LinkedIn adds commute times to job postings, Amazon to stream U.K. soccer matches

[Editor’s Note: TLDR is GeekWire’s tech news rundown show, hosted by Starla Sampaco. Watch today’s update above, subscribe to GeekWire on YouTube, check… Read More

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