Articles about Advertising – Page 8 of 12

Google can use your face in ads starting next month

If you really liked the latest Drake album that you bought on Google Play, there’s a chance the whole world… Read More

Comr.se raises $780K to help brands sell products within social streams

Shopping cart technology isn’t exactly the newest innovation around. But one young Seattle startup seems to have struck the right… Read More

iSpot.tv raises $5M, looks to provide better advertising insights by analyzing 35,000 TV commercials

Sean Muller didn’t have to raise cash for his fast-growing Seattle area startup iSpot.tv. After all, the 15-person company —… Read More

Julep looks to polish brand image with TV ad campaign

Zillow is doing it, and so is Zulily. Now, Julep — the Seattle-based online cosmetics company — is jumping into… Read More

Digital ad vet Clark Kokich named chief strategy officer at Marchex

Marchex is making a big bet on mobile performance advertising, and it has hired an experienced leader to help lead… Read More

Facebook now testing auto-playing videos in news feed, prepping for video ads

Want to watch video in your news feed without having to press play? If you’re one of the anointed few,… Read More

Meet new Pandora CEO Brian McAndrews: A Bruno Mars fan with some big-time advertising chops

Newly-named Pandora CEO Brian McAndrews is well known in technology and media circles as an online advertising whiz. But, let’s… Read More

Following in Zillow’s footsteps, Homes.com unveils national ad campaign

Zillow is spending tens of millions of dollars this year on a national ad campaign, part of a plan by… Read More

Facebook earnings beat expectations as Q2 revenue reaches $1.8B

Facebook’s second quarter earnings report showed the social networking company’s revenue up 53% from the same period last year, exceeding… Read More

Facebook earnings preview: Cautious optimism from analysts

It has now been more than a year since Facebook’s lackluster IPO, and Wall Street analysts seem cautiously optimistic about… Read More

Here’s what to know about Google’s upcoming Enhanced Campaigns

Everyone in the ad world is buzzing about Google’s plans to migrate all of its advertisers to Google Enhanced Campaigns,… Read More

Zillow rolls out new TV ad, plans to spend $20M to $30M in big marketing push

Zillow may be one of the leading online real estate companies in the U.S. But even so, most Americans still… Read More

Q&A: Bill Nye on Superman’s beard, space, education and a possible ‘Science Guy’ return

Science Rules! So why would anyone turn down a chance to jump on the phone with Bill Nye, the Science… Read More

New numbers show Amazon’s rise as a silent titan of the online ad industry

When discussing web advertising, Google and Facebook come to mind easily. But given new estimates, Amazon may be rising to… Read More

Microsoft’s raucous new Windows Phone ad pokes fun at Samsung, Apple fans

Can a little humor improve Microsoft’s fortunes in the U.S. smartphone market? The company just released this preview of a… Read More

A Siri for advertising: These mobile ads talk back to you

Publishers are struggling to make money on mobile, a challenging scenario given that more folks are now consuming news and… Read More

Startup Spotlight: Enliken helps consumers control personal data and market it to advertisers

Advertisers are getting to know more about each and every one of us, especially as behavioral targeting technologies allow big… Read More

Microsoft research: 4 habits of the multi-screen viewer

Nowadays, with all the gadgets available to us, multi-tasking with multiple devices has become a regularity. While watching the game… Read More

Amazon.com’s latest push: Helping developers place mobile ads in Android apps

Amazon.com is looking to make it easier for Android app developers to earn advertising dollars with the release today of… Read More

Why these proposed advertising taxes in Ohio and Minnesota are a dangerous bet

With many states depending on sales tax for revenue, it’s only natural that they want to focus on ways to… Read More

Zulily starts national TV ad campaign, looking to boost mom members

Millions of moms across the country receive the daily email alerts from Zulily each day, tuning in to get discounts… Read More

As business matures, Zillow rolls out TV ads nationwide

Zillow is taking its TV ad campaign nationwide as it looks to gain momentum heading into the critical Spring home… Read More

Report: Microsoft close to deal to sell Atlas ad platform to Facebook

Microsoft could reach a deal to sell its Atlas ad-serving platform to Facebook as early as next week, helping the… Read More

Zillow Digs vs. Pinterest: Inside Zillow’s big bet to transform home improvement

Spencer Rascoff stands in front of a cluttered whiteboard with marker in hand on the 31st floor of Seattle’s Russell… Read More

Digital multi-taskers rule: Majority of Americans access the Internet while watching TV

How do you watch TV? Well, if you are like a growing contingent of Americans, you likely have a smartphone,… Read More

Former msnbc.com boss joins board of Mixpo to bring video ads to all screens

Former MSNBC Interactive News president Charlie Tillinghast has joined the board of Mixpo, a Seattle startup that’s developed technology to deliver online… Read More

Mobile ad upstart Point Reach acquired by UK agency

U.K. digital agency Essence Digital continues its expansion in the U.S., announcing today that it is buying Seattle mobile advertising… Read More

Quantcast buys Seattle online ad startup MakeGood Software

Quantcast has acquired MakeGood Software, a Seattle startup that simplifies data management and reporting for online advertising campaigns. As a… Read More

Calm down, people: Instagram isn’t selling your souls

One of the bigger tech stories going on right now is the whirlwind Instagram created with its new polices that… Read More

Microsoft marketing wizards tap Bilbo Baggins, Gandalf to tout new Windows Phones

OK, this may be entering an entirely new realm of geekdom. The marketing wizards at Microsoft have struck a deal… Read More