Zulily cranks up marketing machine to draw in customers for non-kid categories Wall Street didn’t like that Zulily reported a wider loss than expected, so they probably won’t like hearing this: The Seattle retailer… Read More
Bill Gates-owned Corbis Entertaiment launches network for product placement Is that consumer product in that television show actually getting noticed by the intended audience? That’s one of the questions answered by… Read More
Microsoft picks new advertising agencies, takes a bite out of Razorfish Microsoft has named two new advertising and media agencies, Interpublic Group and Dentsu Aegis, to handle its global advertising and media buying — shifting… Read More
Is your Internet sluggish? Most broadband providers slower than advertised Does it take forever to load a webpage, or do you find that watching Netflix can be a painful experience? If… Read More
Does it matter that HTC’s marketing budget is just 20 percent of Samsung’s? Smartphone critics often say that HTC builds the best Android phones, and then blame the company’s lean marketing budget for… Read More
No legal sabotage: Beastie Boys and GoldieBlox settle lawsuits The legal fight between the Beastie Boys and GoldieBlox, a company that makes toys designed to get girls interested in… Read More
Leaked Microsoft documents point to big advertising overhaul Microsoft has a new CEO and a new corporate structure, and it’s aiming to make big changes in its advertising,… Read More
Oracle agrees to buy big data marketing platform BlueKai BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has… Read More
Marchex boosts revenues, profits Seattle mobile advertising company Marchex today reported revenue of $39.7 million, and net income of $597,000 for the fourth quarter.… Read More
Zillow vs. Trulia: Get ready for an advertising war of epic proportions Everyone loves a good rivalry, and perhaps none have been quite as fun to watch as the matchup between Seattle-based… Read More
Get ready to hear more from Zillow: Online real estate powerhouse to spend $65M on advertising in 2014 Zillow is doubling down on national advertising in an attempt to bolster its brand in the online real estate category.… Read More
Seattle online ad startup A6 acquires ReachLogic Media A6 Corp., a Seattle online advertising startup led by veteran entrepreneur William Urschel, has acquired New York-based ReachLogic Media in… Read More
Budweiser blows out competition in Super Bowl ad showdown The Seattle Seahawks weren’t the only ones with a commanding victory last night. Budweiser took home top honors in the… Read More
Podcast GeekWire Radio: Keeping score of Super Bowl ads Yes, in case it’s not obvious, we’ve got Seahawks Fever around here, and this week’s GeekWire radio show is no… Read More
How this tiny startup won a Super Bowl ad spot Goldieblox, the toy company founded by former Seattleite Debbie Sterling, has won Intuit’s “Small Business, Big Game” competition, and has… Read More
This startup will tell you which brand had the best Super Bowl ad When we watch television, commercials provide a time to take a bathroom break or grab a quick bite to eat.… Read More
Cheezburger churns a profit in Q4, shows record revenue as audience tops 10 million Cheezburger may be best known for fuzzy little felines, and funny photographs of failure. But the Seattle online comedy network… Read More
Redfin sets stage for TV ad blitz, seeks swashbuckling ad executive to build brand Could we start to see Redfin ads on TV? A new job description from the Seattle online real estate company… Read More
Spotted in Seattle: Amazon starts placing ads on Locker machines Everything can be a canvas for an advertisement these days, it seems. I spotted the latest example on a stroll… Read More
Facebook rolling out auto-play video ads in News Feed Facebook is beginning to roll out auto-playing video ads in the News Feed — following through on a long-anticipated effort… Read More
Here’s how TV ad spending translated into in-store traffic for retailers on Black Friday There’s no doubt retailers spent quite a bit of advertising money last week leading up to Thanksgiving weekend. It is… Read More
It’s cooking at AllRecipes and BigOven, the busiest time for recipe and food sites Seattle, for whatever odd reason, is home to a handful of food-oriented and recipe sites, including big players such as… Read More
Chart: It’s not looking good for print publishers It’s a bad time to be a print publisher in America. That’s the clear takeaway from a new chart published… Read More
Microsoft taps ‘Pawn Stars’ guys to bash Chromebooks in new ‘Scroogled’ ad After offering up a bunch of novelty gift items promoting its “Scroogled” campaign, Microsoft has fired another salvo. This time,… Read More
Sports network Scout.com finds a home in Seattle … again Ten days after getting word that entrepreneur Jim Heckman was back at the helm of online sports network Scout.com, more… Read More
Microsoft employee #1 has a new gig Marc McDonald not only saw the birth of the software industry, he played a key role in it. The software… Read More
Former Cheezburger and Garden.com exec launches firm to gobble up emerging digital media properties Seattle Internet executive Cliff Sharples is currently on an around-the-world adventure with his wife and five kids — writing about… Read More
Mystery: Microsoft’s Surface Excel billboard doesn’t add up One of the competitive differentiators for Microsoft’s Surface vs. the iPad is the availability of the core Microsoft Office apps,… Read More
Zillow posts $1.2M loss as Q3 revenues rise 67%: CEO Spencer Rascoff says company in ‘hyper growth mode’ Zillow today posted record revenue of $53.3 million for the third quarter, up 67 percent over the same period last… Read More
Facebook unveils new pricing, video capabilities for mobile app ads Get ready for video ads in your phone’s news feed. Facebook announced today that it’s going to be allowing app… Read More
