I spotted the latest example on a stroll by 7-Eleven in Seattle’s Fremont neighborhood on Monday where a worker for a graphics company was affixing an ad to one of Amazon.com’s golden locker devices.
That was a new one for us, since we started covering the locker effort more than two years ago.
Just last month, reporter Brad Stone spotted advertisements on Amazon Fresh trucks in San Francisco, and since then we’ve started to see them on trucks all over Seattle.
But this marks the first time that we’ve seen the ads on the lockers, machines that allow customers to order products online and then pick them up by entering a special code at retail establishments.
The advertisements, in this case for the Naked juice beverage, could signal that Amazon is getting more serious about the locker program. After all, it’s unlikely it would enter into advertising contracts with consumer brands if they weren’t committed. It also marks a new revenue source for Amazon — a good-sized billboard in front of a retail store that should attract attention of customers the moment before a purchase.
The lockers also provide Amazon with one of its few physical touch points with customers, so it’s interesting to see the company turning over a portion of that landscape to advertisers.
Just last week, GeekWire’s Todd Bishop and Taylor Soper spotted a new Amazon.com vending kiosk at the Las Vegas airport. No ads were on that kiosk, though.