Tag: Advertising – GeekWire

Event Calendar

Creatives Night Out

by Todd Bishop on August 1, 2018August 1, 2018 at 2:44 pmComment

The best summer bash for Seattle’s creative minds will be at thinkspace on the shores of Lake Union on August 16, 2018 from 6-10 pm. AAF Seattle, AIGA Seattle, CreativeMornings… Read More

Downstream raises almost $2M in seed funding to ride the growing Amazon advertising wave

by Tom Krazit on August 7, 2018August 7, 2018 at 11:53 amComment

The founders of Downstream are betting that Amazon’s somehow-stealthy surge in advertising revenue will attract lots of brands that need help making the most of their investment, and they just… Read More

Startup Spotlight: Profitable ad automation startup focuses on product development, not VC funding

by Lisa Stiffler on July 27, 2018July 27, 2018 at 6:18 amComment

A lot of businesses outsource to cut costs. But the CEO of Seattle-based startup Advangelists says that keeping all of their operations in-house is what makes their digital advertising service… Read More

Amazon challenges Google and Facebook with surprising new multi-billion dollar business

by Taylor Soper on July 26, 2018August 3, 2018 at 8:01 am 30 Comments

Amazon’s cloud business may get much of the attention for bolstering the company’s bottom line. But an emerging new advertising arm of Amazon is also fueling record profits for the… Read More

Facebook to end ad targeting that excludes ethnicities and religions in deal with Washington State AG

by Monica Nickelsburg on July 24, 2018July 24, 2018 at 1:37 pm 4 Comments

Facebook has agreed to stop allowing third-party advertisers to exclude ethnic and religious groups when targeting ads for housing, credit, employment, insurance or public accommodations as part of a settlement… Read More

Video

TLDR: Google AdWords won’t run campaign ads in WA state, LinkedIn adds commute times to job postings, Amazon to stream U.K. soccer matches

by Starla Sampaco on June 7, 2018June 7, 2018 at 4:16 pmComment

[Editor’s Note: TLDR is GeekWire’s tech news rundown show, hosted by Starla Sampaco. Watch today’s update above, subscribe to GeekWire on YouTube, check back weekday afternoons for more, and sign up for TLDR… Read More

Video

Google will pause election ads in Washington state in unprecedented response to new law

by Todd Bishop on June 6, 2018June 7, 2018 at 4:28 pm 6 Comments

Google says it will stop running state and local election ads in Washington state, citing new rules that require what amounts to real-time disclosure of detailed information about election ads… Read More

Microsoft expands ad business beyond Bing search results with help from LinkedIn data and AI

by Todd Bishop on May 3, 2018May 3, 2018 at 7:07 am 2 Comments

Microsoft, which has quietly built a $6.9 billion/year advertising business through its Bing search engine, will attempt to expand its reach with a new advertising network that extends the Bing… Read More

Video

In dogged pursuit of more business, Rover’s ‘Walk It Out’ ad campaign pairs happy pets and people

by Kurt Schlosser on April 18, 2018April 18, 2018 at 10:01 amComment

Rover, the network for pet sitters and dog walkers, is all about finding the perfect match between humans and animals. A new ad campaign for the Seattle-based startup showcases that… Read More

Ad Lightning raises another $2M to help advertisers and publishers spot disruptive ads

by Taylor Soper on April 5, 2018April 5, 2018 at 12:55 amComment

Ad Lightning is raising more money as it continues to help advertisers and publishers spot “bad ads.” The Seattle startup announced a $2 million investment round led by previous backers… Read More

Video

Google ad blitz showcases a life made easier with its Assistant, and Nest delivers prom night advice

by Kurt Schlosser on March 5, 2018March 5, 2018 at 10:24 amComment

Amazon may have made a splash during last month’s Super Bowl with an Alexa ad that dominated water cooler conversations, but Google came roaring back this weekend with a whole… Read More

Video

Bill Nye the Nike guy: The earth stands still in new ad, and the Science Guy and others step in to help

by Kurt Schlosser on March 1, 2018March 1, 2018 at 1:18 pm 3 Comments

If science give you the spins, wait until you catch this new ad from Nike, as the Portland sneaker giant employs celebs, athletes and Bill Nye the Science Guy to… Read More

Video

Amazon’s tallest new geek? NBA legend Shaquille O’Neal is a ‘home court defender’ in ads for Ring

by Kurt Schlosser on February 27, 2018February 27, 2018 at 2:00 pmComment

Seattle may still be without the beloved Sonics, but a huge NBA star now has ties to the city in a roundabout way. With the news Tuesday that Amazon is… Read More

Video

Alexa gives weather for Austin in Super Bowl ad — and a nation speculates about Amazon HQ2 clues

by Kurt Schlosser on February 5, 2018February 5, 2018 at 4:37 pmComment

Ask Amazon’s Alexa which city in Texas is her favorite, and she replies, “Definitely Austin.” Ask the voice-integrated artificial intelligence where Amazon will locate its second headquarters, and Alexa replies… Read More

Video

Amazon’s Alexa takes the trophy for top Super Bowl ad by beating the NFL, Budweiser and more

by Kurt Schlosser on February 5, 2018February 5, 2018 at 1:03 pm 2 Comments

Despite the fact that the actual football game was the more entertaining part of the evening for once, some Super Bowl LII advertisers still managed to create the necessary buzz… Read More

Video

Top 5 ads before Super Bowl kickoff: Amazon hangs with the big-game brands like Budweiser

by Kurt Schlosser on February 2, 2018February 2, 2018 at 1:04 pm1 Comment

In the advertising game that is taking place before the big football game, Amazon is running with a crop of heavy hitters who are leading the way in digital engagement… Read More

Analysis: Kids in ‘Netflix Only’ homes avoid 230 hours of ads a year

by Rob Toledo on December 24, 2017December 28, 2017 at 5:58 am1 Comment

The average child watches 2.68 hours of TV a day, or almost 980 hours/year One hour of TV contains 14.25 minutes of ads, or 24% of airtime ‘Netflix Only’ homes… Read More

Startup Nomad’s ‘human billboard’ marketing blends digital technology with a personal touch

by Lisa Stiffler on December 7, 2017December 7, 2017 at 3:00 pm1 Comment

Walking on the campus at Washington State University, Jonah Friedl had an “aha” moment. He wasn’t just surrounded by fellow students, he was among an audience perfect for marketing. “There… Read More

Video

Amazon Web Services ramps up advertising to provide ‘air cover’ for developers

by Tom Krazit on December 2, 2017December 2, 2017 at 7:39 amComment

LAS VEGAS — For the first decade of its existence, Amazon Web Services flew a bit under the radar of the national media, preferring a word-of-mouth marketing strategy coupled with… Read More

Video

Oregon-based marijuana delivery service creates parody commercial that will give you the giggles

by Kurt Schlosser on November 7, 2017February 27, 2018 at 2:15 pm 3 Comments

Even if you’re at work and not currently high, there’s a good chance you’re going to have a laugh while watching this new commercial from Briteside, an Oregon-based marijuana delivery… Read More

Seattle Mayor Tim Burgess: Want to expose the money behind online political ads? Think local

by Tim Burgess on October 24, 2017October 24, 2017 at 2:57 pmComment

With each day, it seems we learn more about the shadowy world of political advertising on digital platforms like Facebook, Google, and Twitter. As multiple investigations into the 2016 presidential… Read More

Facebook to hand over 3,000 Russia-linked ads to Congress in ongoing election investigation

by Kurt Schlosser on September 21, 2017September 21, 2017 at 1:26 pmComment

Faced with the decision over whether to adhere to its standard of protecting user content or to help safeguard the integrity of U.S. elections, Facebook says it has chosen the… Read More

Facebook says $100,000 in ad buys during U.S. election came from fake accounts out of Russia

by Kurt Schlosser on September 6, 2017September 6, 2017 at 1:43 pm 12 Comments

A new analysis by Facebook into whether Russia tried to interfere with last fall’s U.S. presidential election by purchasing ads on the social media network has found a connection between… Read More

Be patient, Pioneer Square, T-Mobile is filming a new ad in the Seattle neighborhood this week

by Kurt Schlosser on August 23, 2017August 23, 2017 at 3:31 pm 2 Comments

T-Mobile has attracted its fair share of big-name talent when it comes to the advertising it does for its wireless network. Drake, Snoop Dogg, Martha Stewart, Justin Bieber and Ariana… Read More

Facebook ventures into Zillow’s territory with targeted real estate advertising

by Monica Nickelsburg on August 7, 2017August 7, 2017 at 4:35 pm1 Comment

Facebook has launched its first ad product designed specifically for residential real estate brokerages. “Dynamic Ads for Real Estate,” first reported by real estate news site Inman News, allow real… Read More

Ad Lightning raises more cash to fuel growth of digital ad quality monitoring service

by Taylor Soper on July 11, 2017July 11, 2017 at 11:08 amComment

Programmatic advertising has helped digital marketers and advertisers with automation and scale. But it can also cause headaches for publishers and ruin user experiences. Ad Lightning wants to help, and… Read More

Video

Bleacher Report CEO to Facebook: Think hard about what you are doing to the publishing industry

by Nat Levy on June 23, 2017January 25, 2018 at 10:32 am 2 Comments

Bleacher Report CEO Dave Finocchio has some advice for Facebook. Speaking at the 2017 GeekWire Sports Tech Summit the co-founder of what has become the second largest sports website in… Read More

Group targets Amazon’s advertising on Breitbart with new mobile billboard in Seattle

by Kurt Schlosser on June 19, 2017June 19, 2017 at 2:09 pm 16 Comments

Sleeping Giants, the anonymous group dedicated to getting corporations to pull advertising from right-wing news websites such as Breitbart, is taking its fight to the streets — specifically around Amazon’s… Read More

Video

eBay takes a colorful shot at Amazon with new ad urging its users to ‘shop like nobody else’

by Kurt Schlosser on June 5, 2017June 5, 2017 at 10:15 am1 Comment

All of those cardboard boxes from Amazon have eBay dreaming of a more colorful shopping world. And now the online marketplace is taking aim at the Seattle-based e-commerce giant with… Read More

Video

New Zillow commercials tug at the heart strings by playing off emotion that goes into ‘Finding Home’

by Kurt Schlosser on April 24, 2017April 24, 2017 at 12:25 pm1 Comment

If you think looking for or attempting to buy a home is already an emotional experience, new ads from Zillow are only going to add fuel to that fire. The… Read More

Advertising

Creatives Night Out

Downstream raises almost $2M in seed funding to ride the growing Amazon advertising wave

Startup Spotlight: Profitable ad automation startup focuses on product development, not VC funding

Amazon challenges Google and Facebook with surprising new multi-billion dollar business

TLDR: Google AdWords won’t run campaign ads in WA state, LinkedIn adds commute times to job postings, Amazon to stream U.K. soccer matches

Google will pause election ads in Washington state in unprecedented response to new law

Microsoft expands ad business beyond Bing search results with help from LinkedIn data and AI

In dogged pursuit of more business, Rover’s ‘Walk It Out’ ad campaign pairs happy pets and people

Ad Lightning raises another $2M to help advertisers and publishers spot disruptive ads

Google ad blitz showcases a life made easier with its Assistant, and Nest delivers prom night advice

Bill Nye the Nike guy: The earth stands still in new ad, and the Science Guy and others step in to help

Amazon’s tallest new geek? NBA legend Shaquille O’Neal is a ‘home court defender’ in ads for Ring

Alexa gives weather for Austin in Super Bowl ad — and a nation speculates about Amazon HQ2 clues

Amazon’s Alexa takes the trophy for top Super Bowl ad by beating the NFL, Budweiser and more

Top 5 ads before Super Bowl kickoff: Amazon hangs with the big-game brands like Budweiser

Analysis: Kids in ‘Netflix Only’ homes avoid 230 hours of ads a year

Startup Nomad’s ‘human billboard’ marketing blends digital technology with a personal touch

Amazon Web Services ramps up advertising to provide ‘air cover’ for developers

Oregon-based marijuana delivery service creates parody commercial that will give you the giggles

Seattle Mayor Tim Burgess: Want to expose the money behind online political ads? Think local

Facebook to hand over 3,000 Russia-linked ads to Congress in ongoing election investigation

Facebook says $100,000 in ad buys during U.S. election came from fake accounts out of Russia

Be patient, Pioneer Square, T-Mobile is filming a new ad in the Seattle neighborhood this week

Facebook ventures into Zillow’s territory with targeted real estate advertising

Ad Lightning raises more cash to fuel growth of digital ad quality monitoring service

Bleacher Report CEO to Facebook: Think hard about what you are doing to the publishing industry

Group targets Amazon’s advertising on Breitbart with new mobile billboard in Seattle

eBay takes a colorful shot at Amazon with new ad urging its users to ‘shop like nobody else’

New Zillow commercials tug at the heart strings by playing off emotion that goes into ‘Finding Home’

Wars Outdoors: A New Hope in the Park

Visual Studio Live! Redmond

Creatives Night Out