Advertising

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Microsoft sleighs ’em again in holiday ad as girl uses translation technology to speak to reindeer

by Kurt Schlosser on November 26, 2019November 26, 2019 at 10:44 amComment

It’s one thing to leave a note for Santa and hope for some sort of reply. It’s quite another to use technology to try to speak to some reindeer. But… Read More

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Smiling Amazon boxes are singing again in new holiday ad — will high shipping costs dull the mood?

by Kurt Schlosser on November 4, 2019November 4, 2019 at 3:07 pm1 Comment

For the third year in a row, the Amazon boxes are singing to ring in the holiday shopping season. The new advertising spot from the tech giant features the smile… Read More

Twitter bans political advertising amid Facebook controversy — CEO Jack Dorsey explains why

by Monica Nickelsburg on October 30, 2019October 30, 2019 at 2:33 pm 4 Comments

Twitter CEO Jack Dorsey announced Wednesday his company will stop accepting political advertising on the platform. The surprise decision is an apparent swipe at Facebook, which is currently embroiled in… Read More

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Should Facebook ban political ads? Here’s what happened when one state tried to force the issue

by Monica Nickelsburg on October 18, 2019October 18, 2019 at 10:17 amComment

Mark Zuckerberg defended Facebook’s decision to continue running political ads this week, despite concerns about disinformation, in a passionate speech about free expression at Georgetown University. But a legal crackdown… Read More

Amazon gaining on Google in search advertising market share

by Monica Nickelsburg on October 15, 2019October 15, 2019 at 1:18 pmComment

Google is still king of search ad revenue but Amazon is coming for the throne. That’s according to a new analysis by eMarketer, which predicts Amazon’s share of search ad revenue… Read More

Dimmest bulb on ‘Jeopardy’ is Alexa as Amazon’s A.I. is tasked with turning down the stage lights

by Kurt Schlosser on August 22, 2019August 22, 2019 at 9:40 amComment

Alex and Alexa — it’s a match made in geek heaven. Amazon’s recent sponsorship of the popular television quiz show “Jeopardy” comes with some prime-time product placement for the tech… Read More

Microsoft acquires e-commerce marketing company PromoteIQ to bolster advertising business

by Nat Levy on August 5, 2019August 5, 2019 at 11:34 amComment

Microsoft scooped up New York-based PromoteIQ, a startup that helps retailers build digital advertising and e-commerce offerings, for an undisclosed amount. PromoteIQ brings with it a roster of big-name customers,… Read More

Scoop: T-Mobile acquires mobile marketing startup PushSpring to bolster advertising tech

by Nat Levy on July 31, 2019July 31, 2019 at 3:14 pmComment

T-Mobile’s pending megamerger with former rival Sprint garnered worldwide attention. But another T-Mobile acquisition flew under the radar as the wireless giant scooped up a Seattle mobile marketing startup to… Read More

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Rainier Beer goes wild again as iconic brand raises can to ‘new Seattle’ and huge influx of tech workers

by Kurt Schlosser on July 1, 2019July 1, 2019 at 4:01 pm 2 Comments

Before you pour another one out for all that’s been lost in Seattle, take a minute to appreciate a new advertising campaign from Rainier Beer, which offers a knowing nod… Read More

Amazon to boost advertising business with acquisition of assets from ad tech company Sizmek

by Nat Levy on May 31, 2019May 31, 2019 at 8:48 amComment

Amazon has acquired parts of a global ad tech company to bolster its rapidly growing advertising business. Amazon said Friday it agreed to acquire Sizmek’s Ad Server and its Dynamic… Read More

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Geek of the Week: Rudy Willingham is a cut above on Instagram, so he launched his own ad agency

by Kurt Schlosser on April 26, 2019April 26, 2019 at 11:53 am1 Comment

Amid Instagram’s sea of sameness, Rudy Willingham of Seattle has managed to capture people’s attention with a unique art form that strays from the social media platform’s usual offerings of… Read More

Amazon developing a free, ad-supported video news app for Fire TV, report says

by James Thorne on March 29, 2019March 29, 2019 at 12:32 pmComment

Fire TV users may soon be getting their news from Amazon. The company plans to debut a free app for streaming video news, according to a report from The Information… Read More

Report: Amazon takes more digital advertising market share from Google-Facebook duopoly

by Taylor Soper on February 20, 2019February 20, 2019 at 10:39 am1 Comment

Amazon will be the “big winner” in the digital advertising world for 2019. That’s according to a new report from eMarketer that shows Amazon continuing to take digital advertising market share… Read More

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Super Bowl ad recap: Bezos pushes Post message; T-Mobile offers freebies; Xbox and Alexa score big

by Kurt Schlosser on February 4, 2019February 4, 2019 at 10:38 amComment

Amazon CEO Jeff Bezos didn’t show up in his company’s latest Super Bowl ad for Alexa. But his message was heard through a powerful ad for one of his other… Read More

Geek of the Week: iSpot.tv’s Anthony Skinner tunes into shifting media landscape and which ads work

by Kurt Schlosser on February 1, 2019January 31, 2019 at 7:23 pmComment

As the head of engineering and product at iSpot.tv — the Bellevue, Wash.-based television ad measurement and analytics company — Anthony Skinner has a proven history of helping customers understand… Read More

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Clean-energy Buds: Rising Seattle startup Drift teams with King of Beers in Super Bowl promotion

by Kurt Schlosser on February 1, 2019February 1, 2019 at 10:02 amComment

Budweiser is back at the Super Bowl, as usual, with another high-profile commercial in the contest for eyeballs, clicks and chatter among Monday morning advertising quarterbacks. The biggest beer company… Read More

Seahawks star Russell Wilson uses Uber ads to prove he can poke fun at painful Super Bowl loss

by Kurt Schlosser on January 31, 2019February 1, 2019 at 7:14 am1 Comment

At least Russell Wilson can joke about it. With the Super Bowl just a couple days away, the sting for many fans is that their team isn’t playing for the… Read More

Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018

by Taylor Soper on January 31, 2019January 31, 2019 at 3:42 pmComment

Amazon’s advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter Amazon on Thursday reported record profits of $3… Read More

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Super Bowl looks like a pity party for the robots as ads show us the sad side of artificial intelligence

by Kurt Schlosser on January 31, 2019January 31, 2019 at 10:25 amComment

Oh, the poor, poor robots and smart devices. One minute we’re supposed to be scared that they’re coming for our jobs and the next minute we have to feel sorry… Read More

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Microsoft unveils its Super Bowl ad, starring a 9-year-old gamer and the Xbox Adaptive Controller

by Kurt Schlosser on January 31, 2019January 31, 2019 at 7:58 am1 Comment

One of Microsoft’s favorite gamers will be back in action during the big game on Sunday. And he brought friends. The Redmond, Wash.-based tech giant unveiled its 60-second Super Bowl ad… Read More

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Alexa toothbrush, dog collar and more failed gadgets make cut in Amazon Super Bowl ad

by Kurt Schlosser on January 30, 2019January 30, 2019 at 7:50 am1 Comment

Amazon may appear to be trying to get its voice assistant Alexa into a dizzying array of gadgets these days, but what happens to devices that fail to make the… Read More

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Amazon turns to Harrison Ford, astronaut twins and more celebs in tease for Alexa Super Bowl ad

by Kurt Schlosser on January 25, 2019January 28, 2019 at 9:24 amComment

Amazon stole the Super Bowl advertising show last year with a celebrity-filled spot centered around a storyline in which Alexa loses her voice. Alexa again appears to be the focus… Read More

As Amazon becomes world’s most valuable company, analyst sees ‘mostly unconstrained’ opportunities

by James Thorne on January 8, 2019January 8, 2019 at 9:01 amComment

As the closing bell rang Monday, Amazon had surpassed fellow Seattle-area tech giant Microsoft to become the world’s most valuable company. The jostling came after Amazon’s stock rose 8.5 percent in the… Read More

Facebook will pause political ad sales for Washington state elections

by Monica Nickelsburg on December 20, 2018December 20, 2018 at 7:00 am 2 Comments

Facebook plans to pause the sale of political ads for state and local races in Washington by the end of the year. The announcement comes on the heels of a… Read More

Facebook, Google settle Washington state lawsuits over political ad disclosures for combined $455K

by Monica Nickelsburg on December 18, 2018December 18, 2018 at 2:07 pm 2 Comments

Facebook and Google have settled dual lawsuits with the Washington attorney general over alleged violations of the state’s political advertisement disclosure laws Tuesday, court documents revealed. Each company agreed to pay… Read More

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‘Amazon.com’s got a lot’ … of vintage holiday ads worth watching, to see how tech giant got started

by Kurt Schlosser on December 3, 2018December 3, 2018 at 10:32 amComment

Amazon has come a long way as a company over the past couple decades. The online bookseller turned into a tech giant and took over Seattle. But perhaps the most… Read More

Washington state affirms rule requiring Facebook and Google to make political ad disclosures

by Monica Nickelsburg on November 29, 2018November 29, 2018 at 2:43 pm 4 Comments

Washington state officials doubled down on rules requiring companies like Facebook to disclose information about the political ads they sell, according to The Stranger. The Washington State Public Disclosure Commission… Read More

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Microsoft holiday ad captures joy of video games and inclusion as boy uses Xbox Adaptive Controller

by Kurt Schlosser on November 26, 2018January 31, 2019 at 7:59 am 8 Comments

When Microsoft created the Xbox Adaptive Controller, it set out to bring all the joy of video games to those who might face limitations in their physical ability to play.… Read More

Led by ex-Amazon advertising leader, Gradient raises $3.5M to help brands optimize presence on Amazon

by Taylor Soper on October 23, 2018October 27, 2018 at 12:01 pmComment

Bobby Figueroa knows what brands should do to optimize their presence on Amazon’s marketplace, perhaps better than almost anyone. The product marketing veteran spent the past four years leading global operations… Read More

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A slide presentation fit for the undead: ‘Game of Thrones’ White Walkers turn to Google Chromebook

by Kurt Schlosser on October 22, 2018October 22, 2018 at 12:18 pmComment

It takes a lot of teamwork to manage an army of the undead, breach the Wall and set out to conquer Westeros. And apparently it all starts with a slide… Read More

Microsoft sleighs ’em again in holiday ad as girl uses translation technology to speak to reindeer

Smiling Amazon boxes are singing again in new holiday ad — will high shipping costs dull the mood?

Twitter bans political advertising amid Facebook controversy — CEO Jack Dorsey explains why

Should Facebook ban political ads? Here’s what happened when one state tried to force the issue

Amazon gaining on Google in search advertising market share

Dimmest bulb on ‘Jeopardy’ is Alexa as Amazon’s A.I. is tasked with turning down the stage lights

Microsoft acquires e-commerce marketing company PromoteIQ to bolster advertising business

Scoop: T-Mobile acquires mobile marketing startup PushSpring to bolster advertising tech

Rainier Beer goes wild again as iconic brand raises can to ‘new Seattle’ and huge influx of tech workers

Amazon to boost advertising business with acquisition of assets from ad tech company Sizmek

Amazon developing a free, ad-supported video news app for Fire TV, report says

Report: Amazon takes more digital advertising market share from Google-Facebook duopoly

Super Bowl ad recap: Bezos pushes Post message; T-Mobile offers freebies; Xbox and Alexa score big

Geek of the Week: iSpot.tv’s Anthony Skinner tunes into shifting media landscape and which ads work

Clean-energy Buds: Rising Seattle startup Drift teams with King of Beers in Super Bowl promotion

Seahawks star Russell Wilson uses Uber ads to prove he can poke fun at painful Super Bowl loss

Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018

Super Bowl looks like a pity party for the robots as ads show us the sad side of artificial intelligence

Microsoft unveils its Super Bowl ad, starring a 9-year-old gamer and the Xbox Adaptive Controller

Alexa toothbrush, dog collar and more failed gadgets make cut in Amazon Super Bowl ad

Amazon turns to Harrison Ford, astronaut twins and more celebs in tease for Alexa Super Bowl ad

‘Amazon.com’s got a lot’ … of vintage holiday ads worth watching, to see how tech giant got started

Microsoft holiday ad captures joy of video games and inclusion as boy uses Xbox Adaptive Controller

Led by ex-Amazon advertising leader, Gradient raises $3.5M to help brands optimize presence on Amazon

A slide presentation fit for the undead: ‘Game of Thrones’ White Walkers turn to Google Chromebook

Drop In Business Coaching with Washington Women’s Business Center

Civics Luncheon: 2019 Year in Review

UW Master of Science in Entrepreneurship Info Session