Advertising

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‘Amazon.com’s got a lot’ … of vintage holiday ads worth watching, to see how tech giant got started

by Kurt Schlosser on December 3, 2018December 3, 2018 at 10:32 amComment

Amazon has come a long way as a company over the past couple decades. The online bookseller turned into a tech giant and took over Seattle. But perhaps the most… Read More

Washington state affirms rule requiring Facebook and Google to make political ad disclosures

by Monica Nickelsburg on November 29, 2018November 29, 2018 at 2:43 pm 4 Comments

Washington state officials doubled down on rules requiring companies like Facebook to disclose information about the political ads they sell, according to The Stranger. The Washington State Public Disclosure Commission… Read More

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Microsoft holiday ad captures joy of video games and inclusion as boy uses Xbox Adaptive Controller

by Kurt Schlosser on November 26, 2018November 26, 2018 at 12:33 pm 8 Comments

When Microsoft created the Xbox Adaptive Controller, it set out to bring all the joy of video games to those who might face limitations in their physical ability to play.… Read More

Led by ex-Amazon advertising leader, Gradient raises $3.5M to help brands optimize presence on Amazon

by Taylor Soper on October 23, 2018October 27, 2018 at 12:01 pmComment

Bobby Figueroa knows what brands should do to optimize their presence on Amazon’s marketplace, perhaps better than almost anyone. The product marketing veteran spent the past four years leading global operations… Read More

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A slide presentation fit for the undead: ‘Game of Thrones’ White Walkers turn to Google Chromebook

by Kurt Schlosser on October 22, 2018October 22, 2018 at 12:18 pmComment

It takes a lot of teamwork to manage an army of the undead, breach the Wall and set out to conquer Westeros. And apparently it all starts with a slide… Read More

iSpot raises $30M to accelerate growth of TV advertisement analytics technology

by Taylor Soper on September 26, 2018September 26, 2018 at 7:19 amComment

Seattle-area startup iSpot has raised more cash to fuel growth of its technology platform that measures TV advertisement performance. The company on Wednesday announced a $30 million investment round led… Read More

Amazon to move past Microsoft for No. 3 spot in advertising revenue, new study finds

by Frank Catalano on September 19, 2018September 19, 2018 at 10:31 amComment

Amazon is on track to displace Microsoft in U.S. advertising revenues this year, joining Google and Facebook as one of the top three digital ad publishers. That’s the conclusion of… Read More

Jeff Bezos on Amazon’s potential as an advertising behemoth and ‘working 2 or 3 years into the future’

by Nat Levy on September 4, 2018September 4, 2018 at 12:28 pm1 Comment

In addition to being a retail giant, a cloud leader and a grocery heavyweight, Amazon is rapidly ascending to the top of the advertising world as well, and that carries… Read More

What’s fake and what’s real? Altered billboards challenge Facebook’s version of the truth

by Kurt Schlosser on August 20, 2018August 20, 2018 at 10:02 am1 Comment

Facebook’s attempt to spin its way out of past controversies is being spun back against the social media giant thanks to manipulated billboards on the streets of London. Images from… Read More

Downstream raises almost $2M in seed funding to ride the growing Amazon advertising wave

by Tom Krazit on August 7, 2018August 7, 2018 at 11:53 amComment

The founders of Downstream are betting that Amazon’s somehow-stealthy surge in advertising revenue will attract lots of brands that need help making the most of their investment, and they just… Read More

Startup Spotlight: Profitable ad automation startup focuses on product development, not VC funding

by Lisa Stiffler on July 27, 2018July 27, 2018 at 6:18 amComment

A lot of businesses outsource to cut costs. But the CEO of Seattle-based startup Advangelists says that keeping all of their operations in-house is what makes their digital advertising service… Read More

Amazon challenges Google and Facebook with surprising new multi-billion dollar business

by Taylor Soper on July 26, 2018August 3, 2018 at 8:01 am 30 Comments

Amazon’s cloud business may get much of the attention for bolstering the company’s bottom line. But an emerging new advertising arm of Amazon is also fueling record profits for the… Read More

Facebook to end ad targeting that excludes ethnicities and religions in deal with Washington State AG

by Monica Nickelsburg on July 24, 2018July 24, 2018 at 1:37 pm 4 Comments

Facebook has agreed to stop allowing third-party advertisers to exclude ethnic and religious groups when targeting ads for housing, credit, employment, insurance or public accommodations as part of a settlement… Read More

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TLDR: Google AdWords won’t run campaign ads in WA state, LinkedIn adds commute times to job postings, Amazon to stream U.K. soccer matches

by Starla Sampaco on June 7, 2018June 7, 2018 at 4:16 pmComment

[Editor’s Note: TLDR is GeekWire’s tech news rundown show, hosted by Starla Sampaco. Watch today’s update above, subscribe to GeekWire on YouTube, check back weekday afternoons for more, and sign up for TLDR… Read More

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Google will pause election ads in Washington state in unprecedented response to new law

by Todd Bishop on June 6, 2018June 7, 2018 at 4:28 pm 6 Comments

Google says it will stop running state and local election ads in Washington state, citing new rules that require what amounts to real-time disclosure of detailed information about election ads… Read More

Microsoft expands ad business beyond Bing search results with help from LinkedIn data and AI

by Todd Bishop on May 3, 2018May 3, 2018 at 7:07 am 2 Comments

Microsoft, which has quietly built a $6.9 billion/year advertising business through its Bing search engine, will attempt to expand its reach with a new advertising network that extends the Bing… Read More

Video

In dogged pursuit of more business, Rover’s ‘Walk It Out’ ad campaign pairs happy pets and people

by Kurt Schlosser on April 18, 2018April 18, 2018 at 10:01 amComment

Rover, the network for pet sitters and dog walkers, is all about finding the perfect match between humans and animals. A new ad campaign for the Seattle-based startup showcases that… Read More

Ad Lightning raises another $2M to help advertisers and publishers spot disruptive ads

by Taylor Soper on April 5, 2018April 5, 2018 at 12:55 amComment

Ad Lightning is raising more money as it continues to help advertisers and publishers spot “bad ads.” The Seattle startup announced a $2 million investment round led by previous backers… Read More

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Google ad blitz showcases a life made easier with its Assistant, and Nest delivers prom night advice

by Kurt Schlosser on March 5, 2018March 5, 2018 at 10:24 amComment

Amazon may have made a splash during last month’s Super Bowl with an Alexa ad that dominated water cooler conversations, but Google came roaring back this weekend with a whole… Read More

Video

Bill Nye the Nike guy: The earth stands still in new ad, and the Science Guy and others step in to help

by Kurt Schlosser on March 1, 2018March 1, 2018 at 1:18 pm 3 Comments

If science give you the spins, wait until you catch this new ad from Nike, as the Portland sneaker giant employs celebs, athletes and Bill Nye the Science Guy to… Read More

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Amazon’s tallest new geek? NBA legend Shaquille O’Neal is a ‘home court defender’ in ads for Ring

by Kurt Schlosser on February 27, 2018February 27, 2018 at 2:00 pmComment

Seattle may still be without the beloved Sonics, but a huge NBA star now has ties to the city in a roundabout way. With the news Tuesday that Amazon is… Read More

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Alexa gives weather for Austin in Super Bowl ad — and a nation speculates about Amazon HQ2 clues

by Kurt Schlosser on February 5, 2018February 5, 2018 at 4:37 pmComment

Ask Amazon’s Alexa which city in Texas is her favorite, and she replies, “Definitely Austin.” Ask the voice-integrated artificial intelligence where Amazon will locate its second headquarters, and Alexa replies… Read More

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Amazon’s Alexa takes the trophy for top Super Bowl ad by beating the NFL, Budweiser and more

by Kurt Schlosser on February 5, 2018February 5, 2018 at 1:03 pm 2 Comments

Despite the fact that the actual football game was the more entertaining part of the evening for once, some Super Bowl LII advertisers still managed to create the necessary buzz… Read More

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Top 5 ads before Super Bowl kickoff: Amazon hangs with the big-game brands like Budweiser

by Kurt Schlosser on February 2, 2018February 2, 2018 at 1:04 pm1 Comment

In the advertising game that is taking place before the big football game, Amazon is running with a crop of heavy hitters who are leading the way in digital engagement… Read More

Analysis: Kids in ‘Netflix Only’ homes avoid 230 hours of ads a year

by Rob Toledo on December 24, 2017December 28, 2017 at 5:58 am1 Comment

The average child watches 2.68 hours of TV a day, or almost 980 hours/year One hour of TV contains 14.25 minutes of ads, or 24% of airtime ‘Netflix Only’ homes… Read More

Startup Nomad’s ‘human billboard’ marketing blends digital technology with a personal touch

by Lisa Stiffler on December 7, 2017December 7, 2017 at 3:00 pm1 Comment

Walking on the campus at Washington State University, Jonah Friedl had an “aha” moment. He wasn’t just surrounded by fellow students, he was among an audience perfect for marketing. “There… Read More

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Amazon Web Services ramps up advertising to provide ‘air cover’ for developers

by Tom Krazit on December 2, 2017December 2, 2017 at 7:39 amComment

LAS VEGAS — For the first decade of its existence, Amazon Web Services flew a bit under the radar of the national media, preferring a word-of-mouth marketing strategy coupled with… Read More

Video

‘Amazon.com’s got a lot’ … of vintage holiday ads worth watching, to see how tech giant got started

Microsoft holiday ad captures joy of video games and inclusion as boy uses Xbox Adaptive Controller

Led by ex-Amazon advertising leader, Gradient raises $3.5M to help brands optimize presence on Amazon

A slide presentation fit for the undead: ‘Game of Thrones’ White Walkers turn to Google Chromebook

iSpot raises $30M to accelerate growth of TV advertisement analytics technology

Amazon to move past Microsoft for No. 3 spot in advertising revenue, new study finds

Jeff Bezos on Amazon’s potential as an advertising behemoth and ‘working 2 or 3 years into the future’

What’s fake and what’s real? Altered billboards challenge Facebook’s version of the truth

Downstream raises almost $2M in seed funding to ride the growing Amazon advertising wave

Startup Spotlight: Profitable ad automation startup focuses on product development, not VC funding

Amazon challenges Google and Facebook with surprising new multi-billion dollar business

TLDR: Google AdWords won’t run campaign ads in WA state, LinkedIn adds commute times to job postings, Amazon to stream U.K. soccer matches

Google will pause election ads in Washington state in unprecedented response to new law

Microsoft expands ad business beyond Bing search results with help from LinkedIn data and AI

In dogged pursuit of more business, Rover’s ‘Walk It Out’ ad campaign pairs happy pets and people

Ad Lightning raises another $2M to help advertisers and publishers spot disruptive ads

Google ad blitz showcases a life made easier with its Assistant, and Nest delivers prom night advice

Bill Nye the Nike guy: The earth stands still in new ad, and the Science Guy and others step in to help

Amazon’s tallest new geek? NBA legend Shaquille O’Neal is a ‘home court defender’ in ads for Ring

Alexa gives weather for Austin in Super Bowl ad — and a nation speculates about Amazon HQ2 clues

Amazon’s Alexa takes the trophy for top Super Bowl ad by beating the NFL, Budweiser and more

Top 5 ads before Super Bowl kickoff: Amazon hangs with the big-game brands like Budweiser

Analysis: Kids in ‘Netflix Only’ homes avoid 230 hours of ads a year

Startup Nomad’s ‘human billboard’ marketing blends digital technology with a personal touch

Amazon Web Services ramps up advertising to provide ‘air cover’ for developers

Oregon-based marijuana delivery service creates parody commercial that will give you the giggles

Seattle Mayor Tim Burgess: Want to expose the money behind online political ads? Think local

Facebook to hand over 3,000 Russia-linked ads to Congress in ongoing election investigation

Seattle CityClub’s Year In Review 2018

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