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Advertising

Podcast

‘Amazon Unbound’ is a portrait of a company ‘getting perilously close to invincible’

“I wonder what unit profitability was in 2017 without advertising?” That seemingly mundane question, posed by Jeff Bezos during a… Read More

Getting chippy: ‘I’m a Mac’ guy is now just a guy who likes PCs better in ad campaign from Intel

https://www.youtube.com/watch?v=rvDDC6ktCUg Plenty of people switch between Mac and PC for their computing needs. Apple’s one-time “I’m a Mac” guy is… Read More

Super Bowl ad roundup: Big names bow out, but Amazon and plenty of tech still playing on Sunday

The most important part of Sunday’s Super Bowl is already watchable as advertising for a variety of companies and products… Read More

NFL passes on T-Mobile Super Bowl ad featuring Brady and Gronkowski and a bad connection

The Goat got baaaaaaannnnned. T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) won’t… Read More

Alexa, is it warm in here? Amazon Super Bowl ad turns hot ‘Black Panther’ star into an Echo device

The disembodied voice of Amazon’s Alexa may have finally found a vessel suitable for helping with recipes, turning on the… Read More

‘I’m a PC’ guy makes cameo appearance as Apple unveils new reasons to ‘Get a Mac’

As Apple looked to the “future of the Mac” at its “One more Thing” event on Tuesday, the tech giant… Read More

New Amazon ad pays tribute to human spirit as it kicks off holiday season in the midst of pandemic

“The show must go on” for Amazon as the tech giant gears up for a huge holiday shopping season in… Read More

Steve Ballmer’s USAFacts airing $10M ad campaign during presidential debates to highlight real data

USAFacts, the nonpartisan, not-for-profit civic data initiative founded by former Microsoft CEO Steve Ballmer, is launching a $10 million ad… Read More

Dreaming of a new home? Zillow’s new ad campaign signals changes in real estate and marketing

A new ad from Zillow is a sign of shifting sands in the housing market. Called “Ready for a Change,”… Read More

Microsoft is reportedly suspending advertising on Facebook and Instagram

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios.… Read More

Super Bowl ads: Google’s tear-jerker is tops, mama calls for T-Mobile, Winona is in Winona and more

https://www.youtube.com/watch?v=6xSxXiHwMrg&feature=emb_logo There’s no crying in baseball, Tom Hanks once said. But there will be tears in football, especially for those… Read More

In first-ever Super Bowl ad, Facebook is ready to rock … with Chris Rock and Rocky

Rock and Rocky. Seems like Facebook picked a good way to roll into the Super Bowl ad game for the… Read More

What did people do before Alexa? Amazon has the answer in Super Bowl ad with Ellen DeGeneres

Plenty of people turn to Alexa for answers to random questions and assistance in launching everything from favorite songs to… Read More

First woman to coach in Super Bowl is ‘the one’ for Microsoft in Surface ad about game changers

https://www.youtube.com/watch?v=_xPn4DXIj5w&feature=youtu.be Microsoft has struck a nerve over the past several years with Super Bowl ads that convey its mission and… Read More

Vicis is out of business, but NFL commercial features high-tech football helmet during playoffs

It’s been a couple weeks since the demise of Seattle-based Vicis, the high-tech football helmet maker that laid off all… Read More

Microsoft sleighs ’em again in holiday ad as girl uses translation technology to speak to reindeer

https://www.youtube.com/watch?v=nnmy7IPE08I&feature=emb_logo It’s one thing to leave a note for Santa and hope for some sort of reply. It’s quite another… Read More

Smiling Amazon boxes are singing again in new holiday ad — will high shipping costs dull the mood?

For the third year in a row, the Amazon boxes are singing to ring in the holiday shopping season. The… Read More

Twitter bans political advertising amid Facebook controversy — CEO Jack Dorsey explains why

Twitter CEO Jack Dorsey announced Wednesday his company will stop accepting political advertising on the platform. The surprise decision is… Read More

Should Facebook ban political ads? Here’s what happened when one state tried to force the issue

Mark Zuckerberg defended Facebook’s decision to continue running political ads this week, despite concerns about disinformation, in a passionate speech… Read More

Amazon gaining on Google in search advertising market share

Google is still king of search ad revenue but Amazon is coming for the throne. That’s according to a new… Read More

Dimmest bulb on ‘Jeopardy’ is Alexa as Amazon’s A.I. is tasked with turning down the stage lights

Alex and Alexa — it’s a match made in geek heaven. Amazon’s recent sponsorship of the popular television quiz show… Read More

Microsoft acquires e-commerce marketing company PromoteIQ to bolster advertising business

Microsoft scooped up New York-based PromoteIQ, a startup that helps retailers build digital advertising and e-commerce offerings, for an undisclosed… Read More

Scoop: T-Mobile acquires mobile marketing startup PushSpring to bolster advertising tech

T-Mobile’s pending megamerger with former rival Sprint garnered worldwide attention. But another T-Mobile acquisition flew under the radar as the… Read More

Rainier Beer goes wild again as iconic brand raises can to ‘new Seattle’ and huge influx of tech workers

Before you pour another one out for all that’s been lost in Seattle, take a minute to appreciate a new… Read More

Amazon to boost advertising business with acquisition of assets from ad tech company Sizmek

Amazon has acquired parts of a global ad tech company to bolster its rapidly growing advertising business. Amazon said Friday… Read More

Geek of the Week: Rudy Willingham is a cut above on Instagram, so he launched his own ad agency

Amid Instagram’s sea of sameness, Rudy Willingham of Seattle has managed to capture people’s attention with a unique art form… Read More

Amazon developing a free, ad-supported video news app for Fire TV, report says

Fire TV users may soon be getting their news from Amazon. The company plans to debut a free app for… Read More

Report: Amazon takes more digital advertising market share from Google-Facebook duopoly

Amazon will be the “big winner” in the digital advertising world for 2019. That’s according to a new report from… Read More

Super Bowl ad recap: Bezos pushes Post message; T-Mobile offers freebies; Xbox and Alexa score big

Amazon CEO Jeff Bezos didn’t show up in his company’s latest Super Bowl ad for Alexa. But his message was… Read More

Geek of the Week: iSpot.tv’s Anthony Skinner tunes into shifting media landscape and which ads work

As the head of engineering and product at iSpot.tv — the Bellevue, Wash.-based television ad measurement and analytics company —… Read More

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