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Advertising

Clean-energy Buds: Rising Seattle startup Drift teams with King of Beers in Super Bowl promotion

https://www.youtube.com/watch?v=UKDA2HVlgko Budweiser is back at the Super Bowl, as usual, with another high-profile commercial in the contest for eyeballs, clicks… Read More

Seahawks star Russell Wilson uses Uber ads to prove he can poke fun at painful Super Bowl loss

At least Russell Wilson can joke about it. With the Super Bowl just a couple days away, the sting for… Read More

Amazon’s big new business: Here’s how much advertising revenue the company generated in 2018

Amazon’s advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations… Read More

Super Bowl looks like a pity party for the robots as ads show us the sad side of artificial intelligence

Oh, the poor, poor robots and smart devices. One minute we’re supposed to be scared that they’re coming for our… Read More

Microsoft unveils its Super Bowl ad, starring a 9-year-old gamer and the Xbox Adaptive Controller

https://www.youtube.com/watch?v=_YISTzpLXCY One of Microsoft’s favorite gamers will be back in action during the big game on Sunday. And he brought friends.… Read More

Alexa toothbrush, dog collar and more failed gadgets make cut in Amazon Super Bowl ad

Amazon may appear to be trying to get its voice assistant Alexa into a dizzying array of gadgets these days,… Read More

Amazon turns to Harrison Ford, astronaut twins and more celebs in tease for Alexa Super Bowl ad

Amazon stole the Super Bowl advertising show last year with a celebrity-filled spot centered around a storyline in which Alexa… Read More

As Amazon becomes world’s most valuable company, analyst sees ‘mostly unconstrained’ opportunities

As the closing bell rang Monday, Amazon had surpassed fellow Seattle-area tech giant Microsoft to become the world’s most valuable company.… Read More

Facebook Seattle

Facebook will pause political ad sales for Washington state elections

Facebook plans to pause the sale of political ads for state and local races in Washington by the end of… Read More

Facebook, Google settle Washington state lawsuits over political ad disclosures for combined $455K

Facebook and Google have settled dual lawsuits with the Washington attorney general over alleged violations of the state’s political advertisement disclosure… Read More

‘Amazon.com’s got a lot’ … of vintage holiday ads worth watching, to see how tech giant got started

Amazon has come a long way as a company over the past couple decades. The online bookseller turned into a… Read More

Washington state affirms rule requiring Facebook and Google to make political ad disclosures

Washington state officials doubled down on rules requiring companies like Facebook to disclose information about the political ads they sell,… Read More

Microsoft holiday ad captures joy of video games and inclusion as boy uses Xbox Adaptive Controller

https://www.youtube.com/watch?v=v70Fu2WU8-w When Microsoft created the Xbox Adaptive Controller, it set out to bring all the joy of video games to… Read More

Led by ex-Amazon advertising leader, Gradient raises $3.5M to help brands optimize presence on Amazon

Bobby Figueroa knows what brands should do to optimize their presence on Amazon’s marketplace, perhaps better than almost anyone. The product… Read More

A slide presentation fit for the undead: ‘Game of Thrones’ White Walkers turn to Google Chromebook

https://www.youtube.com/watch?v=_A21K5zBrP4 It takes a lot of teamwork to manage an army of the undead, breach the Wall and set out… Read More

iSpot raises $30M to accelerate growth of TV advertisement analytics technology

Seattle-area startup iSpot has raised more cash to fuel growth of its technology platform that measures TV advertisement performance. The… Read More

Amazon to move past Microsoft for No. 3 spot in advertising revenue, new study finds

Amazon is on track to displace Microsoft in U.S. advertising revenues this year, joining Google and Facebook as one of… Read More

Jeff Bezos on Amazon’s potential as an advertising behemoth and ‘working 2 or 3 years into the future’

In addition to being a retail giant, a cloud leader and a grocery heavyweight, Amazon is rapidly ascending to the… Read More

What’s fake and what’s real? Altered billboards challenge Facebook’s version of the truth

Facebook’s attempt to spin its way out of past controversies is being spun back against the social media giant thanks… Read More

Downstream raises almost $2M in seed funding to ride the growing Amazon advertising wave

The founders of Downstream are betting that Amazon’s somehow-stealthy surge in advertising revenue will attract lots of brands that need… Read More

Startup Spotlight: Profitable ad automation startup focuses on product development, not VC funding

A lot of businesses outsource to cut costs. But the CEO of Seattle-based startup Advangelists says that keeping all of… Read More

Amazon challenges Google and Facebook with surprising new multi-billion dollar business

Amazon’s cloud business may get much of the attention for bolstering the company’s bottom line. But an emerging new advertising… Read More

Facebook to end ad targeting that excludes ethnicities and religions in deal with Washington State AG

Facebook has agreed to stop allowing third-party advertisers to exclude ethnic and religious groups when targeting ads for housing, credit,… Read More

TLDR: Google AdWords won’t run campaign ads in WA state, LinkedIn adds commute times to job postings, Amazon to stream U.K. soccer matches

[Editor’s Note: TLDR is GeekWire’s tech news rundown show, hosted by Starla Sampaco. Watch today’s update above, subscribe to GeekWire on YouTube, check… Read More

Google will pause election ads in Washington state in unprecedented response to new law

Google says it will stop running state and local election ads in Washington state, citing new rules that require what… Read More

Microsoft expands ad business beyond Bing search results with help from LinkedIn data and AI

Microsoft, which has quietly built a $6.9 billion/year advertising business through its Bing search engine, will attempt to expand its… Read More

In dogged pursuit of more business, Rover’s ‘Walk It Out’ ad campaign pairs happy pets and people

https://www.youtube.com/watch?v=umlfvg29Rzc Rover, the network for pet sitters and dog walkers, is all about finding the perfect match between humans and… Read More

Ad Lightning raises another $2M to help advertisers and publishers spot disruptive ads

Ad Lightning is raising more money as it continues to help advertisers and publishers spot “bad ads.” The Seattle startup… Read More

John Legend and Chrissy Teigen

Google ad blitz showcases a life made easier with its Assistant, and Nest delivers prom night advice

Amazon may have made a splash during last month’s Super Bowl with an Alexa ad that dominated water cooler conversations,… Read More

Bill Nye

Bill Nye the Nike guy: The earth stands still in new ad, and the Science Guy and others step in to help

https://www.youtube.com/watch?time_continue=10&v=WLSaPpGQHII If science give you the spins, wait until you catch this new ad from Nike, as the Portland sneaker… Read More

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