Facebook’s attempt to spin its way out of past controversies is being spun back against the social media giant thanks to manipulated billboards on the streets of London.
Images from a group called Protest Stencil on Twitter and Instagram and yes, even Facebook, show advertisements on bus shelters around the U.K. which have been altered to convey a much different message than intended.
“Fake news is not our friend, it’s a great revenue source,” read one. “Data misuse is not our friend, it’s our business model,” read another.
The original ads ended after “friend” and included smaller text explaining the company’s commitment to stopping the spread of fake news, for instance.
Facebook CEO Mark Zuckerberg had to testify before Congress this spring, mainly to answer questions about Russian meddling in the 2016 election and a huge data breach at the hands of Cambridge Analytica.
Protest Stencil retweeted several images showing people passing by the signs on the street and it shared reports from other media outlets calling attention to its viral vandalism.
Those honest facebook ads are really getting around… pic.twitter.com/MI4zg7TmAH
— Protest Stencil (@protestencil) August 15, 2018
Kids know when something’s up… pic.twitter.com/V5jhGxvaJL
— Protest Stencil (@protestencil) August 17, 2018
Heroic vandal massively improves Facebook's bus shelter adverts https://t.co/jODD3RLm0i
— TNW (@TheNextWeb) August 19, 2018