John Travolta is flanked by Donald Faison, left, and Zach Braff during a T-Mobile Super Bowl commercial. (T-Mobile YouTube screen grab)

In between the beer, Doritos, mayonnaise, Pepsi, Pringles and more beer, make sure to leave some room for the tech.

Ahead of Super Bowl LVII on Sunday, the crop of commercials for the big game is mostly just making us hungry and thirsty as we digest it all online. But a variety of tech companies, products and services are once again in the mix, trotting out Hollywood stars to pitch everything from home internet to food delivery.

John Travolta goes back to his “Grease” roots in a T-Mobile ad; General Motors teams with Netflix to promote electric vehicles; Google wants to fix your Pixel photos; and more.

One noticeable absentee this year will be cryptocurrency companies, The Associated Press reported, noting that adds last year for FTX, Coinbase, Crypto.com and eToro led to the big game being dubbed the “Crypto Bowl.” Companies in the space seem to have had their 2023 advertising hopes dashed by the FTX scandal and fraud charges against founder Sam Bankman-Fried.

Getting in on the game isn’t cheap. USA Today’s Ad Meter reports that a 30-second spot (they’re all sold out) cost $7 million this year. That’s only $6,962,500 more than an ad cost during the first Super Bowl in 1967.

Keep scrolling to watch the notable tech-related ads:

T-Mobile

John Travolta in a T-Mobile commercial? “Tell me more, tell me more!” Well, former “Scrubs” stars Zach Braff and Donald Faison are also in the “Grease”-style send-up, which replaces thoughts of summer love with a love for home internet from the Bellevue, Wash.-based wireless carrier.

Google

We thought the goofballs in the background of photos are the fun part. But Google wants its “magic eraser” to fix what its Pixel smartphone camera catches. “Wait, I can erase my exes?” comedian Amy Schumer says as she proceeds to rewrite photographic history with the touch of a button. The ad also shows of the “unblur” feature.

GM + Netflix

Actor Will Ferrell is typically a gas. But in this ad for General Motors and Netflix, he’s electric. Riding with zombies and popping up in what looks like “Stranger Things,” Ferrell is making the pitch for how Netflix is using more EVs in its movies and TV shows. At the end he rides off in GM’s new electric Hummer with a couple of the guys from “Queer Eye.”

Squarespace

What if you could land Adam Driver for your Super Bowl commercial and instead of having just one Adam Driver you had hundreds? Squarespace figured it out in this trippy ad featuring the Kylo Ren actor as himself, himself, himself for a website that makes websites.

Uber Eats

“Diddy don’t do jingles.” But in this case, Diddy did. In a push for the Uber One, the hip-hop legend samples a number of different musical styles to convey how the membership program can help users save on rides and eats.

Workday

These rocks stars are fed up with corporate types calling each other “rock stars.” Business management software company Workday employs Paul Stanley of KISS, Pat Benatar, Billy Idol and Ozzy Osbourne to talk about what it takes to be a real rock star, and then they show up at the office to make sure you’re not using the term to describe Ted in finance.

Booking.com

February is a great time to imagine being somewhere, anywhere else, and a singing Melissa McCarthy takes us there in this ad for Booking.com. “A beach house, a tree house. Honestly, I don’t care,” she sings. Take us!

Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles airs at 3:30 p.m. PT on Fox.

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