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It’s a bad time to be a print publisher in America. That’s the clear takeaway from a new chart published by Statista, which shows that the amount of money advertisers are spending on print ads is huge, compared to how much time people actually spend engaging with print content.

Old Seattle P-I newspaper boxes. Photo via Kurt Schlosser
Old Seattle P-I newspaper boxes. Photo via Kurt Schlosser

Meanwhile, it’s clear that mobile and other digital advertising hasn’t yet caught up with how much time people spend on their smartphones. That’s good news for app developers and people interested in building mobile ad networks: digital advertising brings with it the ability to more finely target advertisements to meet the market segment an advertiser is hoping to reach, something that print can’t offer.

Some of the difference in ad spending may have to do with the difference in price between print and mobile, but still, it seems like there’s a lot of untapped potential for advertisers. And it’s clear that companies are gearing up to take advantage of that market availability. Facebook, in particular, is known to be working on a video ad product for its mobile properties, and Apple has been working to expand its advertising portfolio to cover its iTunes Radio offering.

The future of mobile advertising isn’t quite here yet, but one thing seems to be clear: get ready to see more ads on your smartphone.

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