Nielsen reports that the average American adult spends 11 hours per day on gadgets Does it seem like all you do all day is stare at your computer, tablet or smartphone? According to a… Read More
Facebook and Google dominate list of most-used apps in 2014 If you own a smartphone, odds are you’ve used an app made by Facebook or Google in 2014. That’s the… Read More
Online video subscription services to be measured by Nielsen for the first time Are streaming services, like Netflix and Amazon, eating into the amount of time we watch traditional TV? Is anyone tuning into Amazon Prime… Read More
Two thumbs up 2.0: How social media affects our behavior at the movie theater Social media tools are changing the movie theater experience before, during and after seeing a flick on the big screen.… Read More
Networks can now track social media chatter with Nielsen’s Twitter TV ratings TV networks can now tell how successful shows were compared to others on Twitter with a new tool from Nielsen.… Read More
Revamped Nielsen ratings may include Xbox video viewing Big changes could be coming soon to Nielsen’s TV rating system to include video viewing statistics from devices like the… Read More
Solitaire, anyone? Classic PC games fare well vs. social apps, but user base is aging Grandma is still playing Solitaire on the computer, research confirms. A report from the Nielsen research firm says classic PC… Read More
Study: Mobile websites top apps for shopping, and Amazon is the king Despite all of the focus on smartphone apps these days, mobile websites are more popular in the U.S. for shopping-related… Read More
