Does it seem like all you do all day is stare at your computer, tablet or smartphone?
According to a new Nielsen report, that may be more accurate than you think. The media-stats company found that the average American adult over the age of 18 spends more than 11 hours per day on electronic gadgets.
“Considering that most people are awake 16 to 18 hours a day, 11 hours of electronic media usage seems like a lot, but, to be fair, much of that probably happens while doing other things at the same time,” states Statista, which reported on the Nielsen findings. “It’s a good thing people were given the ability to multitask; otherwise we wouldn’t get a whole lot done these days.”
So it might not be as bad as you think, considering about eight of those hours are probably work-related. Even so, 11 out of 18 waking hours is a lot of time to spend looking at a screen. As Nielsen found, the more screens we have available in our lives, the more apt we are to look at them, i.e. “technology begets technology.”
“Increased video viewing on digital platforms to both native digital content and TV-produced content, as well as the rise of subscription-based video on-demand (SVOD) across all platforms, are changing the way we look at the consumption of traditional media,” reads the Nielsen report. “While the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth.”
Nielsen found that more than 40 percent of U.S. homes now have streaming video on demand, 13 percent of which use multiple services. These homes consumer nearly 50 more minutes of media per day than an average TV home.
Check out the infographics below. Now that the weather is turning a little more delightful, it’s probably time to dust off that sports or camping gear and plan a few outdoor adventures, you know, to balance out all that Netflix.
You will find more statistics at Statista