GeekWire Logo
Menu
  • Home
  • News
    • Amazon
    • Artificial Intelligence
    • Civic
    • Geek Life
    • Health/Life Sciences
    • Microsoft
    • GeekWire Podcast
    • Space
    • Startups sponsored by Google for Startups
    • Positive Charge Podcast sponsored by Amazon Sustainability
    • Sustainability sponsored by Amazon Sustainability
    • Tech Moves presented by GeekWork Recruiting
    • Agents of Transformation presented by Accenture
  • GeekWork
    • GeekWork Recruiting
    • Job Board
  • Events
    • Community Calendar
    • GeekWire Events
  • Lists
    • GeekWire 200
    • GeekWire Startup List presented by ALLtech
    • GeekWire Startup Resources
    • GeekWire Startup Spaces
    • Layoff Tracker
    • M&As and IPOs
    • Northwest Women VC & Angel Investor List
    • Recent Fundings
    • Seattle Engineering Outposts
    • Venture Capital Directory
  • Members
    • Health Benefits
    • Memberships
  • Studios
    • GeekWire Studios: Let Us Tell Your Story
    • F5 30th Anniversary
    • AI Breakthrough Awards presented by UiPath
    • AI Innovators Spotlight Studio 2026 presented by AWS Marketplace
    • Nebius at NVIDIA GTC 2026
    • Acumatica Summit 2026
    • BMC Control Freaks Unite presented by BMC
    • AI Predictions Series 2026 presented by Unify Consulting
    • Guide to re:Invent 2025 sponsored by AWS
    • Remitly Reimagine 2025 sponsored by Remitly
    • Does Compute presented by Carnegie Mellon University
    • AWS Marketplace Seller Conference 2025 sponsored by AWS
    • ShopTalk 2025 powered by Amazon Ads
  • About
    • About GeekWire
    • Advertise
    • Contact Us
    • Email Newsletters
    • Reprints & Permissions
  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips

What happens here matters everywhere.

  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips
  • Amazon
  • Microsoft
  • Startups
  • AI
  • Science
  • Tech Moves
  • Sustainability
  • Civic
  • Geek Life

NBA

Future of sports viewing? Steve Ballmer and L.A. Clippers debut new augmented reality NBA experience

LOS ANGELES — Steve Ballmer has launched plenty of products in high-stakes situations, but this takes it to a new… Read More

Behind the scenes: Kevin Durant’s epic return proves booming Seattle is ready for the NBA again

Fans lined up under grey skies outside KeyArena. A buzz began to build as the smell of popcorn and hot… Read More

Steve Ballmer

Hot dog eating champ Joey Chestnut gobbles up Steve Ballmer during stunt at L.A. Clippers game

Los Angeles Clippers owner Steve Ballmer was hot doggin’ it again during his team’s game against the Houston Rockets this… Read More

Ballmer and Stern on NBA in Seattle; Philadelphia Eagles embrace analytics; more sports tech news

TAYLOR’S TAKE ON THE WEEK IN SPORTS TECH: We caught up with two big names in the NBA world to get… Read More

Amazon’s Twitch will live stream NBA G League games; viewers can access stats and win loyalty points

In what could be a preview of what watching sports online might be like in the future, the NBA today… Read More

Steve Ballmer kid hoops

Steve Ballmer’s passion for basketball detailed in story about his days coaching third graders

Steve Ballmer has established himself as a man who is as passionate about basketball today as he was about software… Read More

How Steph Curry helped his digital marketing startup pivot and land a cameo in HBO’s ‘Ballers’

It certainly helps to have Steph Curry on your side, either on the court or in the startup world. The… Read More

Ed Murray

Seattle mayor joins Oak View Group in promising to turn KeyArena into world-class sports, music venue

Updated 4:15 p.m. Wednesday: Promising to build a world-class arena, and with it potentially lure an NBA or NHL team to Seattle,… Read More

Steve Ballmer’s sad face becomes a meme after Clippers lose playoff game to Jazz

There’s never a dull moment watching Steve Ballmer watch his basketball team. The former Microsoft CEO and Los Angeles Clippers owner… Read More

Golden State Warriors launch Facebook Messenger bot for fans to use during NBA Playoffs

Golden State Warriors fans now have a new tech-powered assistant at their disposal during the NBA Playoffs. The Bay Area-based… Read More

Podcast

Sonic Boom? Why the tech industry should care about Seattle’s efforts to revive its NBA team

Editor’s Note: Jeff Shulman, a University of Washington Foster School of Business marketing professor, hosts Seattle Growth Podcast. His second season explores… Read More

LA Clippers owner Steve Ballmer says software can enable new camera angles for NBA games

Steve Ballmer is still big on the idea of using technology to give NBA fans new perspectives while they watch games. The… Read More

MSG KNicks

NY Knicks nix music and video during game — does NBA basketball look and sound better this way?

Sneakers squeaking on the hardwood and the “string music” made by a basketball going through the net were the defining… Read More

Podcast

Week in Geek: NBA goes big into eSports, and free shipping is costing Amazon big time

If you’re an eSports skeptic, hold onto your hats: the NBA announced this week that it is adding eSports teams… Read More

NBA to create professional eSports league with NBA 2K, could be ‘huge money-maker’

The NBA is going big with eSports. The league is creating the first-ever NBA eSports league in partnership with Take-Two, makers of the popular… Read More

NBA to live stream a game on Facebook Live for first time, but only to users in India

The NBA will live stream a game on Facebook for the first time, but only to users in India. The league… Read More

Video: Former NBA stars Shaq, Charles Barkley, Kenny Smith talk tech, politics, hoops at CES

LAS VEGAS — It was so much fun we had to do it again. GeekWire just reunited with Shaquille O’Neal, Charles… Read More

NBA Commissioner Adam Silver predicts how we’ll watch basketball in 5 years

LAS VEGAS — Over the past several decades, technology has changed the way NBA fans listen and watch games, from radios… Read More

Steve Ballmer

Watch Steve Ballmer turn up the volume on ‘Conan’ as he talks Bill Gates and slam dunks

Ex-Microsoft CEO and current Los Angeles Clippers owner Steve Ballmer is nothing short of a fun interview, as he’s proven… Read More

Here are the live shows the NBA will stream on Twitter, as 2016-17 season tips off today

As the 2016-17 season kicks off today, the NBA revealed more details about the two weekly shows it will stream… Read More

NBA installs special cameras inside arenas for new ‘Mobile View’ streaming feature on League Pass

The NBA wants to make it easier for fans to watch games on the go. The league today announced a… Read More

Next VR

NBA will broadcast one game per week in virtual reality after inking deal with NextVR

Virtual reality in sports took another step forward on Thursday as the NBA announced that it will air one game… Read More

NBA star Steph Curry sounds off on robotic referees, Colin Kaepernick, the election, and sports tech

SAN FRANCISCO — Stephen Curry loves Instagram, supports Hillary Clinton, and wants robotic referees — if only to prevent him… Read More

NBA reportedly nearing $250M deal with sports data firms Sportradar and Second Spectrum

Bloomberg reported Friday that the NBA is nearing a 6-year, $250 million deal with sports data companies Sportradar and Second… Read More

NBA inks deal with Facebook to live stream USA Basketball exhibition games

Just a few days after inking a streaming deal with Twitter, the NBA today announced a similar partnership with Facebook.… Read More

Twitter

Twitter inks streaming deal with NBA for pre-game shows, but no games

Twitter inked another live-streaming deal today, and this time it’s with the NBA. The two companies announced a partnership to… Read More

Owner Steve Ballmer shares his vision for an online streaming service run by the Clippers

Reports surfaced last month revealing how Los Angeles Clippers owner Steve Ballmer and his team are considering a new digital video service that… Read More

Steve Ballmer says it’s ‘important’ to keep wanting NBA in Seattle, but it’s not likely to happen soon

Steve Ballmer’s dream of owning an NBA franchise was realized in 2014 when he took over the Los Angeles Clippers.… Read More

Next VR

Virtual reality may have helped make Kevin Durant a true reality for Golden State Warriors

Embed from Getty Images The Golden State Warriors lured Oklahoma City star Kevin Durant away from the Thunder by offering him… Read More

Report: Twitter in talks with NBA, MLS, Turner about digital sports streaming rights

Twitter is in talks with the NBA, MLS and Turner Broadcasting about streaming rights for sports content, according to a report… Read More

  • Older
  • Newer

Latest Stories

    Read All Stories

    GeekWire Newsletters

    Subscribe to GeekWire's free newsletters to catch every headline

    Send Us a Tip

    Have a scoop that you'd like GeekWire to cover? Let us know.

    Send Us a Tip

    A Word From Our Sponsors

    About

    • About GeekWire
    • Contact Us
    • Partner With Us
    • Become a GeekWire Member
    • Send Us a Tip
    • Join Our Startup List
    • Reprints and Permissions

    Follow

    • Facebook
    • X
    • LinkedIn
    • Instagram
    • RSS Feed
    • Podcast
    • YouTube
    • Bluesky

    GeekWire Newsletters

    Catch every headline in your inbox

    Read GeekWire

    • Apple News
    • Google News

    Legal

    • Privacy Policy
    • Terms of Use
    • Sponsored Content Policy
    Return to Top of Page
    © 2011-2026 GeekWire, LLC
    Do Not Sell or Share My Personal information
    Limit the Use Of My Sensitive Personal Information
    Consent Preferences

    Don't miss a headline!

    Sign up for GeekWire's newsletters today.

    Thanks for subscribing!
    Check your inbox to confirm your subscription.