Amazon bolstered its growing library of live sports programming with the addition of NBA League Pass to Prime Video Channels.
The NBA’s live streaming product is now available on Amazon’s video platform for Prime members who also subscribe to NBA League Pass ($28.99/month or $169 for a season) that provides access to live out-of-market regular season games for all NBA teams.
The games will stream much like they do on the other 19 platforms where NBA League Pass is available. But those using Fire TV devices will have access to Prime Video’s X-Ray feature that shows fans team stats and player information while they watch.
Variety reported that this is the first U.S. live sports subscription service on Prime Video Channels. It’s also part of Amazon’s continued push into sports. The company has several other live streaming deals with top leagues around the world — including its high-profile Thursday Night Football streams — and produces the All or Nothing sports documentaries available to Prime members. The company is bidding for Disney’s 22 regional sports networks. Amazon also recently hired longtime ESPN executive Marie Donoghue.
Update, Dec. 18 — Amazon announced that it will soon add PGA Tour Live, the streaming subscription service from the PGA Tour, to its Prime Video Channels catalog. PGA Tour Live costs $9.99 per month or $64.99 per season.