The NBA wants to make it easier for fans to watch games on the go.
The league today announced a new feature for NBA League Pass subscribers who watch live games on their phone or tablet. Called “Mobile View,” the additional streaming option will utilize new cameras installed in each NBA arena and a designated producer to provide a zoomed-in, tighter shot of the stream optimized for smaller screens.
For example, here’s the traditional broadcast angle:
And here’s “Mobile View”:
The NBA teamed up with broadcast partner Turner Sports, via the NBA Digital partnership, for the new offering.
NBA League Pass streams live out-of-market games for $6.99 per game, or $200 for the entire season ($120 for an individual team); you can preview it for one week, free of charge, starting Tuesday. The NBA is also adding more pre-game and in-arena footage during timeouts and halftime this season for League Pass subscribers.
Last week, the NBA announced that League Pass subscribers will get access to one game per week broadcasted in virtual reality. The league, which also recently inked a long-term deal with Sportradar and Second Spectrum for a new player-tracking system and expanded global distribution of statistics, is generally known to be forward-thinking compared to its peers.
Here’s another look at the “Mobile View” feature: