Lana Neyolova looked at herself in a mirror and twirled. “Why am I an engineer?” she laughed. Kellen Ball sat on a couch nearby sipping champagne at 3 in the… Read More
If it gets as cold where you live as it did on the ice planet Hoth, hold tight before you slice open a tauntaun to keep yourself or a frozen… Read More
The holidays are fast approaching and that means family, food, good cheer and … stress! Let us help you out with that last item. For the second year in a… Read More
Armoire, the Seattle-based clothing rental service for women, is looking to add more clothes to what it calls “the closet of the future.” To do that, and much more, the… Read More
Amazon is becoming a go-to clothing destination for U.S. shoppers. A Wells Fargo analyst expects Amazon’s gross apparel and footwear sales to top $30 billion this year, CNBC reported, which… Read More
Heidi Klum and Tim Gunn are saying goodbye to 16 seasons of “Project Runway” and a planned revival of the hit series at Bravo and are headed to Amazon and… Read More
Rian Buckley is arguably a pretty good candidate for helping people find jeans that fit. After all, the 30-year-old former model provided the legs that displayed jeans in ads for… Read More
Can Amazon help me dress better? Is technology going to change the way we purchase clothes? And do I have a future in modeling? I set out to answer those… Read More
If being Amazon’s CEO ever gets tiresome for Jeff Bezos, the world’s richest human, he could always turn to a career modeling Western wear. Bezos demonstrated that today after the… Read More
New York. Paris. Milan. U Dub? When rattling off the fashion epicenters of the world, the University of Washington in Seattle might not exactly run away with your runway expectations,… Read More
Embed from Getty Images Burger flippers. Package sorters. Taxi drivers. The list of jobs that will someday be performed via automation is growing everyday. Now we can apparently add runway… Read More
PITTSBURGH — With his photographic eye on Pittsburgh from the inside, Chancelor Humphrey can see why people are becoming more and more attracted to the city from the outside. The… Read More
Amazon has taken one more conceptual step toward an integrated system that can size up fashion customers and sell them tailor-made clothing. The latest advance comes in the form of… Read More
LAS VEGAS — Google is everywhere this week during CES. And thus, Google workers are everywhere. And they’re pretty easy to spot, thanks to a “uniform” choice that stands out… Read More
How would that glitzy cocktail dress look on you when you’re on the dance floor at the GeekWire Gala? Now Amazon has a patented technology for that: a blended-reality display… Read More
Daniel Robbins and Teresa Konopka arrived at Nordstrom in downtown Seattle on Wednesday looking like … well, like they could use a day at Nordstrom. They left several hours later,… Read More
Creating user experiences for virtual reality or making sure that airplanes don’t fall out of the sky might rank as more important pursuits than deciding what clothing to wear to… Read More
Got the winter blues? Or just need a relaxing day of pampering? Well, we’ve got something special in store for two lucky GeekWire readers. Get ready for the first-ever Geek… Read More
Walk the streets of Seattle, and you’ll quickly realize that it’s not a town known for fashion. Flannels, hoodies and rain parkas rule the day, and at most tech companies… Read More
In large neon letters a couple stories above street level in its Day 1 office tower in Seattle, Amazon’s message to all who can see it is, “HELLO WORLD.” Retailers… Read More
How many times have Silicon Valley geeks been credited with setting a style trend? Whether it was Steve Jobs and his black mock turtleneck or Mark Zuckerberg and his gray… Read More
Amazon is building trendy artificial intelligence tools that can identify the latest fashion craze. MIT’s Technology Review reports that Amazon teams across the world are working on several tools to… Read More
First rule of flight club: Never reply to the comments on an Instagram photo in which you brag about your expensive wardrobe as you step out of a government airplane.… Read More
In the retail world, Amazon is becoming inescapable, with Kenmore and Nike recently joining the ranks of big-name companies selling the wares through the company’s online retail platform. A Seattle startup… Read More
Digital retail is crowded with competitors big and small but Armoire is betting its unique clothing rental model will become a trendsetter. The Seattle startup offers a $150 monthly subscription… Read More
Amazon has won yet another patent for a system that would use robotic mannequins to check the fit of garments purchased online – and take selfies showing how the clothes look.… Read More
Amazon wants to solve a problem that plagues pretty much everyone: finding jeans that fit right. For the past few months, Amazon has been secretly building a team that helps… Read More
Remember when Seattle fashion stereotypes used to be defined by fleece, or sandals with socks? Amazon really is changing everything. Artist and designer Sheridan Martin has created a dress that… Read More
Tech geeks who work behind a desk all day don’t exactly generate a mess worthy of having their occupation considered a dirty job. So if the idea of coming across… Read More