Articles about fashion

Like digital paper dolls: New Armoire feature uses AI to show an array of choices in outfit selection

The company was inspired by old paper dolls, where pants, shirts, jackets and other items can be moved around. In this case, clicking on images creates instant digital paper dolls. Read More

Phoebe Gates launches e-commerce startup — here’s what her famous parents think

Phoebe Gates, the youngest daughter of Bill Gates and Melinda French Gates, is the co-founder of a new e-commerce shopping… Read More

Amazon’s investment in Saks Fifth Avenue and Neiman Marcus is its latest foray into fashion

Will Saks Fifth Avenue and Neiman Marcus help Amazon find its fashion fit? That’s the question after the news last… Read More

Amazon fashion competitor Shein bringing a pop-up experience to Seattle next week

Shein, the fast-fashion e-commerce retailer that recently announced plans to open an office in Bellevue, Wash., is hosting a pop-up… Read More

Pockets of opportunity: Seattle startup’s clothing line looks to end inequality in women’s workwear

Aditi Sinha was working at Amazon, as the worldwide marketing leader for Prime Day and other global shopping events for… Read More

Another e-commerce competitor plants flag in Amazon’s backyard as Shein opens Bellevue office

Shein, a juggernaut in the world of fast-fashion and e-commerce, is opening a new office in downtown Bellevue, Wash., that… Read More

Holiday ‘Bliss’: Microsoft’s latest ugly sweater features iconic Windows XP desktop image

The hills are alive on this year’s ugly holiday sweater from Microsoft. Throwing things back to the early 2000s, the… Read More

Amazon closing its ‘Style’ physical clothing stores, will continue investing in grocery

Amazon Style is already out of fashion. Less than two years after opening its first tech-infused physical clothing store, Amazon… Read More

3D-printed shoe startup steps into $3M to help reduce carbon footprints, localize manufacturing

Portland-based 3D-printed footwear startup Hilos has landed $3 million to boost its efforts in reducing the carbon footprint linked to… Read More

Rebooted in style: See the before and after as two techies put on fresh looks for the GeekWire Gala

Two geeks definitely stepped out in style in Seattle on Wednesday night. Karina Martija-Harris and Brian Crouch, winners of this year’s Geek Style… Read More

Meet the two hard-working techies getting a ‘Geek Style Reboot’ ahead of the GeekWire Gala

Everyone gets a pass for slacking off on the fashion front over the past couple years. But with the return… Read More

Amazon Fashion partners with Snap to let shoppers use augmented reality to try on eyewear

Amazon is partnering with Snap for an augmented reality fashion experience that lets customers digitally try on different eyewear brands… Read More

Inside the first Amazon Style store

[Drew Grant is senior editor for dot.LA] Starting today, Glendale’s most meme-able outdoor mall, The Americana at Brand, will be home… Read More

A lazy, fashion-challenged shopper decided to try clothing rental as a fix. Here’s what happened.

I’m a crap shopper. I’m easily overwhelmed by the experience and not very patient. That goes for online and in… Read More

Photos: Russell Wilson and Ciara take it to the ‘House’ and toast their first fashion store in Seattle

Seattle Seahawks quarterback Russell Wilson and music superstar Ciara took it to the “House” on Tuesday night — The House… Read More

Inside Russell Wilson and Ciara’s new fashion store in Seattle, where tech and sustainability are key

Russell Wilson and Ciara have brought their fashion sense to one of Seattle’s most exclusive shopping destinations, opening the first… Read More

Amazon to try another tech-infused retail concept with ‘Amazon Style,’ its first physical fashion store

Move over books and groceries, Amazon’s latest foray into physical retail is focused on fashion. The e-commerce giant announced Thursday… Read More

Ciara and Russell Wilson’s fashion house will raise up to $15M as revenue grows

The news: The House of LR&C, a Seattle-based fashion house co-founded by music superstar Ciara and Seattle Seahawks quarterback Russell… Read More

Amazon launches ‘Luxury Stores’ to bring high-end fashion brands to Prime shoppers on mobile

Maybe it’s time to get out of the quarantine sweatpants. Amazon has launched its Luxury Stores shopping experience, bringing high-end… Read More

CLOAK and swagger: Apparel brand teams with Microsoft for ‘Minecraft Dungeons’ fashion line

Gamers caught up in the release of the new “Minecraft Dungeons” video game on Tuesday probably haven’t given much thought… Read More

Space Force flies through Twitter flak after unveiling camo uniforms in earthy tones

The newly minted U.S. Space Force unveiled its uniform on Friday — and defended its fashion statement against Twitter criticism… Read More

Geek Style Reboot recap: Two geeks recharge at Nordstrom and then party at the GeekWire Gala

Refreshed and ready to party, Nadia Daniel and Brendan Weitzman strolled into the Showbox at the Market in Seattle on… Read More

Microsoft’s ‘Xbox Onesie’ is back — in black with green trim — to comfort gamers for the holidays

If the holidays around your house involve very little transition from sleepwear to gaming attire, Microsoft has just the item… Read More

Meet the two busy geeks ready for a Geek Style Reboot at Nordstrom ahead of the GeekWire Gala

Nadia Daniel wakes up at 3:30 a.m. to get ready to head to work every day. Brendan Weitzman moonlights after… Read More

We’ve been wearing Amazon’s Allbirds lookalikes: Here’s how they compare to the real thing

Amazon’s 206 Collective Men’s Galen Wool Blend Sneakers look like Allbirds Wool Runners, for less than half the price. Comparing… Read More

Ready for a Geek Style Reboot? Win a day of pampering at Nordstrom ahead of GeekWire Gala

Here comes gift-giving season, and have we got a good one for you or a special geek in your life.… Read More

Virgin Galactic / Under Armour spacewear

Virgin Galactic and Under Armour reveal spacewear clothing line for suborbital trips

It’s a bit of a stretch to call them spacesuits, but the “spacewear” clothing line unveiled today by Virgin Galactic… Read More

Want fashion advice from Angelina Jolie’s personal stylist? This Seattle startup makes it happen

Smartphones and social media apps have changed the way people find fashion inspiration. The ability to quickly scroll through various… Read More

Dressed with data: Seattle fashion rental startup Armoire uses curation to change how women buy clothes

If Armoire has its way, women can say goodbye to cluttered closets and hundreds of wasted hours shopping for clothes.… Read More

GeekWire Calendar Picks: Hacking education, comic books, artificial intelligence and robotics

It seems like we’ve moved to the Midwest or East Coast with Seattle weather lately. And days like these make… Read More