The app experience includes 360-degree views of outfits, and Amazon says more brands will be added in the future, without revealing who those brands might be.

Endgadget reported that Amazon is giving brands independent power on pricing, inventory and selection, with the tech giant offering backend and “merchandising tools” support.

Amazon recently teamed with another high-end brand in a different way. The company joined Italian luxury designer Valentino in a counterfeit lawsuit alleging that another company knocked off a pair of the designer’s distinctive shoes and was selling them on Amazon.