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Geek Style Reboot winner Daniel Robbins, a UX designer at HTC, and his wife Stephanie at the 2017 GeekWire Gala, following his day of pampering at Nordstrom. (GeekWire Photo / Kurt Schlosser)

The holidays are fast approaching and that means family, food, good cheer and … stress!

Let us help you out with that last item.

For the second year in a row, we’re picking two GeekWire readers to participate in the Geek Style Reboot, presented by Nordstrom.

Here’s how this will work: Two lucky geeks — one man, one woman — will get treated to an amazing day of pampering on Thursday, Dec. 6, in advance of our GeekWire Gala at the Showbox Market in downtown Seattle. (Tickets on sale here for this festive holiday party!)

The two winners will spend a half day at the downtown Seattle Nordstrom store, grabbing lunch, hitting the spa and meeting with personal stylists and beauty consultants who will select special outfits for them to wear to that evening’s Gala and get them prepped for the big night. (The winners will keep the outfit, which will be provided by Nordstrom).

Sounds fabulous, right?

If interested, please fill out the below questions, and email your nominations to with the subject line “I need a Geek Style Reboot” by the nomination deadline of 4 p.m. on Friday, Nov. 30. Here’s what we need from you:

  • Submit your geekiest photo(s).
  • Describe why you’re the hardest working geek in town, and need a day of pampering.
  • Who’s your style icon — real or imaginary?
  • What’s your favorite work uniform? Please send us a photo of your go-to outfit. Whether it’s jeans and a hoodie or a tailored suit, let us know!
  • Describe Seattle style.
  • What’s your favorite accessory?
  • Company and job title.

Please note: The two winners of this once-in-a-lifetime pampering experience will need to be available from 11 a.m. to 10 p.m. on Thursday, Dec. 6, and must be comfortable with a GeekWire reporter and videographer covering aspects of the fashion and styling reboot. The winners will each receive two complimentary tickets to the Gala, and be asked to come on stage, so the more than 800 party-goers can see the reboot first hand.

What can happen when the fashion experts and beauty consultants at Nordstrom get involved? Well, just check out this before-and-after photo of last year’s winners: Daniel Robbins of HTC and Teresa Konopka, an airplane safety engineer at Boeing. Awesome!

Geek Style Reboot
Daniel Robbins and Teresa Konopka, before and after their Geek Style Reboot at Nordstrom in Seattle on Wednesday. (GeekWire Photo / Kurt Schlosser)

And just how did our pampered geeks feel after last year’s experience? Robbins called it a “fantasy experience,” while Konopka added: “I wish I could do this everyday.”

Daniel Robbins and Teresa Konopka in the beauty department at Nordstrom. (GeekWire Photo / Kurt Schlosser)

Don’t snooze, send us those nominations today!

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