INRIX partners with Volkswagen, improves traffic technology to cover 4 million miles in 37 countries

Most traffic technology out there does a fairly decent job of calculating the quickest route to your destination. But now INRIX, the Kirkland-based traffic data and technology company, is taking it to the next level. On Tuesday, the company is set to debut INRIX XD Traffic, a new service that INRIX says covers more roads with greater… Read More


Google starts integrating Waze user reports into Google Maps

Apparently unfazed by a reported FTC review of its $1.1 billion Waze acquisition, Google is starting to integrate features from the Waze mapping service into its own Google Maps applications. The search company said this morning that real-time reports from Waze users — including accidents, road closures and construction — will start appearing in Google… Read More

Bryan Mistele

INRIX: Google’s $1B Waze acquisition ‘incredible,’ shows importance of crowdsourced traffic data

Google’s acquisition of traffic technology company Waze, for a reported purchase price of more than $1 billion, is generating buzz across the industry, but Kirkland-based traffic tech company INRIX is paying especially close attention given the similarities in its business. Responding to our questions, INRIX spokesman Jim Bak called the reported purchase price “incredible,” especially… Read More


It’s official: Google acquires Waze traffic tech company, eyes Google Maps integration

After months of speculation about a possible acquisition, traffic technology company Waze has found itself a buyer, and it’s Google. The search giant confirmed the news this morning in a blog post. A Google spokesman said via email that the company is not disclosing financial terms. Israeli business publication Globes reported over the weekend that it would be… Read More


Rumor alert: Is Apple looking to buy mobile traffic app Waze?

One of the more interesting tech rumors of the new year involves Waze, the heavily-funded Silicon Valley startup that specializes in mobile traffic data and easy-to-use navigation apps. Citing unnamed sources, TechCrunch is reporting that Apple, which experienced its share of mobile mapping missteps last year, is in the market to gobble up Waze (perhaps… Read More


Traffic navigation startup Waze nets $30M from Inrix backer KPCB

People must really hate getting stuck in traffic. Waze, a Silicon Valley startup, just landed a whopping $30 million in venture capital financing to help people better navigate through congested highways and side streets. That followed a $25 million round for the company last year, creating a potentially interesting dynamic with Kirkland-based rival Inrix. Inrix,… Read More