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Two thumbs up 2.0: How social media affects our behavior at the movie theater

Social media tools are changing the movie theater experience before, during and after seeing a flick on the big screen. Nielsen’s annual American Moviegoing report shows specifically how moviegoers are interacting with platforms like Facebook and Twitter. Before deciding which movie to see, 40 percent of those polled said they value recommendations they see posted by… Read More

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Revamped Nielsen ratings may include Xbox video viewing

Big changes could be coming soon to Nielsen’s TV rating system to include video viewing statistics from devices like the Xbox, PlayStation and iPad. According to sources who spoke to The Hollywood Reporter, a committee of TV network and advertising reps have plans to change the rating system to include data from streaming devices that… Read More