Revamped Nielsen ratings may include Xbox video viewing

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Big changes could be coming soon to Nielsen’s TV rating system to include video viewing statistics from devices like the Xbox, PlayStation and iPad. According to sources who spoke to The Hollywood Reporter, a committee of TV network and advertising reps have plans to change the rating system to include data from streaming devices that… Read More…

Solitaire, anyone? Classic PC games fare well vs. social apps, but user base is aging

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Grandma is still playing Solitaire on the computer, research confirms. A report from the Nielsen research firm says classic PC games such as FreeCell, Solitaire, Hearts, Minesweeper and other titles commonly preinstalled on Windows PCs are still being played by an average of more than 20 million people a month — an impressive number in… Read More…

Study: Mobile websites top apps for shopping, and Amazon is the king

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Despite all of the focus on smartphone apps these days, mobile websites are more popular in the U.S. for shopping-related activities on the go, according to a new report from Nielsen this morning. Amazon.com’s mobile website is the most popular, the research firm says. Nielsen’s numbers show the reach of Amazon’s mobile website topping 20… Read More…