Will Hodgman, who previously founded Seattle’s AdRelevance and M:Metrics, has been named chief executive officer of KISSmetrics. Hodgman was previously executive vice president of international at comScore, Inc. As CEO,… Read More
Ever since I was young I’ve always loved thinking of ways to fix things, build products and make money. And, over the years, I’ve been fortunate to have worked with… Read More
Your small business needs advertising if it wants to survive and grow. But because you don’t have a huge budget you have to find ways to get “free advertising.” One… Read More
No matter how prepared you are for the future, how satisfied you are with your customers or how well you are positioned in the market, you may not always be on target… Read More
It probably shouldn’t come as a surprise that big brands like The Gap or CSV struggle with social media. They have so many priorities, don’t talk to the right experts… Read More
If you don’t keep up with the top search engine blogs or Google’s own search blog, then you likely miss out on the news about Google’s search quality updates. You… Read More
I love paper. I hate paper. Independent of format, print or digital, what I want is information at my fingertips when I need it, wherever I am. I want instant… Read More
You can’t be a marketing professional and NOT create content. In fact, the Content Marketing Institution said so when it published this interesting statistic: “93 percent of marketing professionals create,… Read More
While social sites like Pinterest and Tumblr are growing like wildfire and offering marketers plenty of opportunity to leverage new audiences, my money is still on Facebook in 2012 as… Read More
It’s the pictures, stupid. That’s basically what the people at Facebook will tell you when it comes to the most important part of the social network. The Facebook community uploads 250… Read More
As an industry, SEO has been around since 1995, born during the early days of Yahoo. It really began to grow up, however, when Google started in the early 2000s.… Read More
Just because you’ve built a successful company doesn’t mean you can relax. Succeeding in this ever-changing business world demands that you constantly strive to get ahead…and stay ahead. Easier said than… Read More
It’s not an exaggeration to say “the customer is king.” Customers are the ones who will pay your bills as they hand over their hard-earned cash in exchange for your… Read More
Free publicity is one of the best tools that you can use to promote and grow your small business or startup. P.T. Barnum used it to grow his little circus… Read More
Ever since its U.S. debut last year, the popular music listening service Spotify has been adding 8,000 subscribers a day. And I’m not just talking about free subscribers. That’s paid subscribers.… Read More
Do a quick, little experiment with me. Think of your favorite big brand — could be Amazon or Virgin or Coke. Now go all the way back in history to… Read More
If the past five years have taught us anything, it is that branding is more than just a web presence. A brand is a relationship between customers and a business…between… Read More
Blogs are great at making your Web site visible and findable on search engines. Most entrepreneurs can do the work themselves or hire talent to make that happen. What’s a… Read More
Would you ever think that a comedian could hold the key to unlocking the secret to making a lot of money online? Believe it, because that’s exactly what Louis CK did… Read More
There’s no denying it…customers are critical to your success. So if you’re not solving problems that they care about, then you will fail. But you can go about figuring out… Read More
It’s harder than ever to get attention for your products. There are so many new ideas being rolled out that you have to spend a lot of time and money… Read More
When it comes to building a product that people will love and actually pay money to buy, you have to know your customer inside and out. Unfortunately too many entrepreneurs… Read More
If you’re like me, you probably see opportunities for new products and businesses all the time. Over the past 10 years I’ve created many businesses, and in that time I’ve… Read More
Starting a business takes a lot of research, time and money. You probably read a bunch of books, talked to other business owners and listened to some advisors. You obviously… Read More
Just when you thought you had Facebook and Twitter nailed, along comes Google+. This new social site took the world by storm, but easily ended up adding more confusion to… Read More
It’s not a pretty picture. While sixty-six percent of new businesses will survive to the two-year mark, less than half will reach four years. And how they reach those four… Read More
No doubt you are familiar with the concept of minimum viable product (MVP). But no matter how long the term has been around, I talk to entrepreneurs all the time… Read More
If you’re young and thinking of starting a company, then you might be tempted to go to business school to get an MBA. The theory is business school will teach… Read More
Are you thinking about your brand as you build your startup? If not, you should stop everything you are doing right now and pay attention to what I’m about to… Read More
I meet a lot of people who want to be an entrepreneur, but don’t really have the signs that they’d make a good one. See, the first thing you have… Read More