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Will Hodgman

Will Hodgman, who previously founded Seattle’s AdRelevance and M:Metrics, has been named chief executive officer of KISSmetrics. Hodgman was previously executive vice president of international at comScore, Inc.

As CEO, Hodgman will be responsible for driving the company’s business strategy and securing and managing capital.  He continues to serve on the company’s board of directors which he has been a member of since 2010. To make room for Hodgman, KISSmetrics co-founder Hiten Shah will move from CEO to president.

San Francisco-based KISSmetrics is a person-based customer analytics company co-founded in 2008 by Seattle entrepreneur Neil Patel(Editor’s Note: Patel is a GeekWire contributor).

“For my co-founder and I, it’s a great privilege to work with him,” Patel said. “He’s been on our board for over two years and he has guided us through critical decisions … especially on the sales side. Over the last year we have grown at a rapid pace, and with Will as the CEO, we expect to continue to scale the company, especially on the sales side.”

“Over the past several months, we’ve seen rapidly increasing sales in the SMB market and are on the cusp of what we believe will be a break-out year for our technology in 2013,” Shah added in a press release.  “At this critical inflection point, we need a CEO with the industry experience and contacts to successfully take our business to the next level. Given Will’s long history in analytics and his success as an entrepreneur, he is clearly that guy.”

Hodgman has an impressive track record in the analytics sector. In 2004, comScore acquired M:Metrics, a mobile marketing analytics company. While at M:Metrics, Hodgman helped grow the company into one of the most-successful global mobile analytics company in the industry.

He now sees an opportunity to lead what could be the next mainstream customer analytics tool for SMBs.

“Typical website analytics have not evolved in step with the digital space. We are in a multi-dimensional, multi-platform world where typical ‘vanity’ metrics do not give meaningful or actionable insight for website owners to run their business,” Hodgman said in the release. “KISSmetrics, with a person-based, cross-platform approach, gives website owners clear, simple and affordable metrics on conversion, revenue, attrition, and effectiveness of marketing spend – on a person-by-person basis.“

Previously, Hodgman was executive vice president of Nielsen/NetRatings. Before that, he was an executive with Jupiter Media Metrix and AdRelevance, another business he founded. He lives in Seattle and will commute to San Francisco.

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