How this tiny startup won a Super Bowl ad spot

Screen-Shot-2013-11-27-at-9.33.16-AM-1Goldieblox, the toy company founded by former Seattleite Debbie Sterling, has won Intuit’s “Small Business, Big Game” competition, and has scored themselves a coveted Super Bowl ad spot. To make it to the end, the company made it through five rounds of competition that winnowed a field of thousands of small businesses down to just one.

That’s good news for Goldieblox, which makes toys designed to get girls interested in engineering. They currently have a deal with Toys ‘R Us to distribute the toys nationwide, and this advertisement is an amazing opportunity for a company that started out as a Kickstarter project less than a year and a half ago.

The road to victory hasn’t been without controversy, though. Goldieblox is currently engaged in a legal battle with the Beastie Boys over the company’s use of a parody of the song “Girls” in an earlier ad.

Goldieblox’s ad will air during the third quarter of the game on Sunday. Check out a preview, complete with public-domain musical accompaniment, below: