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augmented reality

Lightform unveils $699 augmented-reality projection device from the brains behind Xbox IllumiRoom

Almost five years ago, Microsoft showed off an eye-catching prototype of an Xbox feature that projected games beyond the monitor and… Read More

Apple introduces iOS 12, with a smarter Siri and more augmented reality features

RELATED: Apple’s new macOS: Dark Mode, a souped up Finder window, additional screenshot effects and more Apple introduced the latest… Read More

Porch adds augmented reality tech to home improvement marketplace with Streem partnership

Porch is using augmented reality technology to help homeowners connect with service professionals. The Seattle-based startup is partnering with Portland-based… Read More

Amazon Sumerian, the AWS tool for building AR/VR applications, is now generally available

Amazon Web Services is ready to let all of its customers start playing with Amazon Sumerian, a tool that helps… Read More

From AR to VR: After games, what’s the next big market for ‘extended reality?’

It’s OK to be confused about what the hot markets will be for digitally extended reality. Because figuring out which… Read More

Augmented reality-powered home services startup Streem raises another $2M

Streem is catching steam with its augmented reality technology for home service professionals. The Portland startup has reeled in another… Read More

Pokemon Go

Big ‘Pokémon Go’ update this week includes research quests and mythical monster Mew

Game developer Niantic gave “Pokémon Go” fans reason to celebrate on Monday morning, with word that a major update is… Read More

eBay AR

eBay turns to augmented reality in its app to help sellers select the best box to ship an item

We’ve been waiting for a big tech company to think outside the box when it comes to the best fit… Read More

Magic Leap files preemptive lawsuit against ‘disgruntled’ security exec for alleged extortion

Florida augmented reality company Magic Leap filed a lawsuit last week against its current senior director of global security Todd… Read More

Hands-on with Windows Mixed Reality headsets: Same tech as Microsoft HoloLens, at a lower price

LAS VEGAS — Virtual reality has its fair share of naysayers. It’s too expensive, they say. It’s too hard to… Read More

Univ. of Washington opens virtual and augmented reality research lab funded by tech giants

Seattle’s virtual and augmented reality scene just got a boost, courtesy of the University of Washington and three tech giants.… Read More

Chinese tech giants Baidu and Huawei team up for wide-ranging partnership in AI, AR and more

Two Chinese tech giants with offices in the Seattle area are teaming up. Baidu, the Chinese search giant, and smartphone… Read More

Secretive Magic Leap unveils its first product: an augmented reality headset powered by a pocket-sized computer

The ever-mysterious augmented reality startup Magic Leap has come out of hiding with its first ever product: a headset with… Read More

Starbucks teams with Alibaba for augmented reality experience at epic new Shanghai Roastery

Starbucks is going bigger and geekier with its second Roastery location. The coffee giant on Tuesday will open the Starbucks… Read More

Amazon Web Services acquired technology behind new ‘Sumerian’ AR/VR tool from a bankrupt startup

LAS VEGAS — Amazon Web Services appears to have acquired technology for its new AWS “Sumerian” 3D modeling tool from… Read More

Magic Leap vets raise $3.5M for new virtual reality prototyping platform Torch

Designing 3D concepts for virtual and augmented reality apps and programs can be a time-consuming process. Now two former Magic… Read More

Amazon’s first NFL live stream, how the MLB is doing AR, and more from the week in sports tech

[Love sports and technology? Sign up for our sports tech newsletter to receive this rundown from GeekWire’s Taylor Soper via… Read More

Dance Reality

Dance Reality app helps users get their footwork down in augmented reality thanks to Apple’s ARKit

If the release of iOS 11 and Apple’s new ARKit — which lets developers create augmented reality apps — has… Read More

Baseball tech: Apple shows off new iPhone 8 augmented reality feature for MLB At Bat app

As part of Apple’s flurry of announcements today, the company unveiled new augmented reality features for its new iPhone devices… Read More

Snoqualmie Falls beer

No beer goggles required: Brewer turns to AR tech in label to set itself apart in crowded market

Take a look at the selections in the beer aisle at your local grocery store, and you’re sure to notice… Read More

C360 workstation

Boeing’s HorizonX makes new investment in augmented and virtual reality

Boeing says its venture capital arm, HorizonX, is investing in C360 Technologies, a startup that focuses on augmented reality, virtual… Read More

Augmented-reality photoillustration

Augmented-reality shopping on your phone? Patent hints at Amazon’s ambitions

It’s no secret that Amazon is intrigued by the potential applications of augmented reality for e-commerce – and one of those… Read More

Augmented reality lets you step through Museum of Flight’s portal and onto NASA’s historic 737 jet

Get ready to cross into an interdimensional portal, because one just appeared at Seattle’s Museum of Flight: It’s transporting visitors… Read More

Startup Spotlight: VX makes augmented reality hardware that can fit in standard glasses

Last year, Kyle Cherry launched augmented and virtual reality startup VX Inc. with a lofty goal. He plans “shape the… Read More

Microsoft expands HoloLens partner program to develop better mixed reality experiences

Microsoft is expanding the network of companies eligible to build mixed reality applications for HoloLens. The new Mixed Reality Partner… Read More

Amazon Web Services quietly forms a mixed reality team, but what is it building?

Amazon is building a new “two pizza team” within Amazon Web Services focused on mixed-reality technology, another sign that the… Read More

Top Marine tries HoloLens

Microsoft HoloLens takes augmented reality to next level for warfighters

Microsoft’s HoloLens augmented-reality system is scoring victories with the U.S. military, which means the goggle-eyed headsets are more likely to… Read More

Microsoft holographic display prototype

Microsoft’s next-generation HoloLens glasses may make you look like Clark Kent

Today, Microsoft’s HoloLens augmented-reality headset has a geeky RoboCop vibe, but someday it could become more like a pair of eyeglasses suitable for Superman’s… Read More

Science, spinoffs and french fries: Q&A with Adriane Brown, Intellectual Ventures president and incoming Pacific Science Center board chair

Adriane Brown is president and chief operating officer of Intellectual Ventures, the Bellevue, Wash.-based intellectual property and tech company best known for… Read More

Captain Blimey

Walk the plank, Pokèmon! New AR game ‘Captain Blimey’ promises huge digital treasure hunt

A new augmented reality mobile game from Redmond, Wash.-based 9Logic Technologies could have users — and those who witness them… Read More

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